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Jack Walker Male Branson, MO United States: Like

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Jack Walker's Discussions

Client Promotion

Started this discussion. Last reply by Jack Walker Jan 31, 2011. 2 Replies 0 Likes

Clients are continually looking at us as a source for new ideas to drive traffic. I am looking for some new ideas to discuss with a major tourist attraction. Who has some winners?

Rate Restructuring

Started this discussion. Last reply by Jack Walker Aug 24, 2010. 4 Replies 0 Likes

We are looking at restructuring our rate card. We are a 5-station group that sells the three FM’s for the same unit price and the two AM’s for the same unit price. We’re interested in seeing what…Continue

Tags: card, slow, inventory, spot, price

Back to School Promo

Started Jun 10, 2010 0 Replies 0 Likes

A have a client that is looking for a good Back to School promotion to do in coordiantion with our radio station group. Need ideas! If it makes any difference the client is a cell phone…Continue

Ideas for new rate card

Started this discussion. Last reply by Jack Walker Apr 12, 2010. 9 Replies 0 Likes

We are a five station cluster looking at revamping our rate card significantly. Currently, the three FM's all sell for the same price and the two AM's sell for the same price. We frequently tell…Continue

Tags: card, rate, sales, radio

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Jack Walker's Page

Latest Activity

Jack Walker replied to Rob Reed's discussion 'Shopping Shows'

We've done both the live show and on-line. Here are some things to watch out for: 30% off is great as long as someone else is not doing 50%. Don't reduce prices just to meet monthly budget. Have your own secure, shopping cart so all…

Feb 13

Jack Walker replied to Kristina Johnson's discussion '3 weeks on the job!'

When I started in radio sales 5 years ago I didn't know if I was going to make it. For the last 2 years I've been the top biller at the station. Hang in there and keep doing the right things.

Feb 3

Jack Walker replied to Rebecca Schwartz's discussion 'Friday Poll: How Often Do You Voice Your Clients' Ads?'

I write almost all of my clients' copy so I'll voice about 50% because I know exactly how I want it to sound and my voice is not on the air much. I do no VO expect for my clients. The remaining 50% is split equally between the client doing…

Feb 3

Jack Walker commented on Korey Robinson's blog post 'New to Radio Advertising!!!! Looking for advice!!!!'

Look at the audience your reach where the signal is clear and if that audience is important to the client they will consider buying it. Often, we use US Census data to point out how many people are in that area and ask how many people in that…

Jan 27

Jack Walker replied to Rebecca Schwartz's discussion 'Friday Poll: Do You Have a "Celebrity" Advertiser?'

I have a property management company that has run a very aggressive campaign the last 4 years. Our call to action is always the same "call Sarah Sue today". Sarah Sue is the owner of the company. We never use her last name and most people…

Jan 27

Jack Walker replied to Camerin O'Leary's discussion 'What Businesses'

It's all about message with HVAC companies, so we really focused on "why would I do business with you today vs your competitor?" The answer was not price. There is almost always co-op avalilable too, although you may have to do the…

Jan 25

Jack Walker replied to Andy Sanzotta's discussion 'Getting Their Attention'

I use the station call letters. There's no sense beating around the bush. I want to talk with them about building their biz on radio.

Jan 20

Jack Walker replied to Camerin O'Leary's discussion 'What Businesses'

Service and professional businesses (HVAC, electricians, dentists, vets). They're always fighting for market sure 52 weeks a year.

Jan 20

Jack Walker replied to Kelly Jex's discussion 'Networking Opportunities'

I agree with Jeffrey 100%. BNI has taken my business to the next level. Joining the Chamber is great but be active. Chamber Ambassador is a great place to start.

Jan 13

Jack Walker replied to Rebecca Schwartz's discussion 'Friday Poll: Are You Left-Brain or Right-Brain Dominant?'

Dominant left brain but very creative.

Jan 13

Jack Walker replied to Michael T. Boldt's discussion 'Does your station have a policy of giving discount for early payments?'

We offer a 10% discount for the annual contract paid in advance. We also offer a 5% monthly discount if we have a cc and run that card in advance of the following month's schedule. We run all the cards on the 15th of the month to…

Jan 13

Jack Walker replied to Bill O'Reed's discussion 'How do you make your Satellite programmed station more "Local"?'

Local news coverage is a great way to stand apart from the competition. We used to have one of our stations on satellite but after looking at the lost inventory opportunities we determined we could increase net income by $120,000 by…

Jan 6

Jack Walker replied to Rebecca Schwartz's discussion 'Friday Poll: How Will You Improve Your Sales in 2012?'

I think 2012 is going to be a great year! I plan to spend more time with existing customers and deleting dead weight from my account list.

Jan 6

Jack Walker replied to Rebecca Schwartz's discussion 'Holiday Programming'

I can't speak to any new holiday music shows but I can tell you airing such programming has been very successful for us from a listener and sales standpoint.

Jan 3

Jack Walker replied to Matt Tjapkes's discussion 'Rates'

We try and do a lot of annual business. Customers can buy a block of ads to use how they wish over a 12-month period. Ads are sold 250 per block. The more ads you buy the better the price. Most customers can easily understand that the best…

Dec 28, 2011

Jack Walker replied to Kathleen Hogan's discussion 'Working with Non-Profits'

I've had some success with charities and churches. My basic pitch is "There is word of mouth advertising about your organization. What is it specifically this week and who is controlling the message?" PSA's are great…

Dec 28, 2011

Profile Information

What radio station/company are you with?: Earls Family Broadcasting
KRZK/KOMC Branson, MO
KHOZ Harrison, AR

How long have you worked in the radio sales industry?: 4 years

Comment Wall (6 comments)

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At 12:57pm on August 19, 2011, Tim Miller said…: We sell that particular sports package for $600.00.

At 12:49pm on August 19, 2011, Kathy Fredericks said…: Hi Jack- you asked how much we sold our sports packages for...single season sponsorship is $65 per game when you buy the entire season, $70 to hand pick games. Each sponsorship comes with 2 :30 second commercials. Features are anywhere from $75-$90 per game depending on what the feature is. Our booster package is a flat fee for the entire year-no negotiations on this one. Again, anywhere from $300-$600 per month. If they take the minimum package with not all sports included it's $300. If they take every sporting event we offer it's $600. Hope this helps!

At 5:28am on April 12, 2011, Jennifer Bliss said…: So glad you are a part of it!!!

At 5:16pm on April 12, 2010, Jingle Jim Reilly said…: Jack,

I send out a radio sales tip newsletter called The Jingle of The Week. If you'd like to get a few great ideas every Monday morning, send me your email address and I'll hook you up.

Jim Reilly
American Music Concepts
P 732-255-1504
AmericanJingles@aol.com

At 11:21am on April 8, 2010, Heather Schwartz said…: Hi, Jack,

Thanks for your message. I've learned a lot by reading the various posts on RSC; the members are a creative bunch!

Have a great day!

~Heather

At 7:52pm on April 7, 2010, Rebecca Schwartz said…: Hello Jack,

Welcome to Radio Sales Café, and thank you for joining us! I hope you find the site a useful resource. If you have any questions, please let me know.

~ Rebecca

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