Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.

James A. Bowman
  • Male
  • Pottsville, PA
  • United States
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James A. Bowman's Discussions

Radio Texting

Started this discussion. Last reply by Brian Shea Mar 19, 2010. 2 Replies

 

James A. Bowman's Page

Latest Activity

James A. Bowman replied to Heather Schwartz's discussion 'Friday Poll: Recruitment Ads'
"Clients using us for recruitment advertising have almost all had a positive experience.  What I find generally, is when a larger employer is looking for dozens of new hires, we work best as opposed to someone only looking for one or two…"
Mar 15, 2013
James A. Bowman replied to Rebecca Schwartz's discussion 'Friday Poll: The Most Elusive Business Category'
"Our regions Hospital/Medical Center. Everywhere around us we hear stations running commercials for all sorts of medical facilities, but, for some reason, we can't seem to crack that category."
Nov 5, 2010
James A. Bowman replied to Rebecca Schwartz's discussion 'Friday Poll: Phone or Email?'
"That depends on the client and the relationship. People I've dealt with over a long period of time who are "regular" advertisers with the station will almost always prefer email as a contact. Email intrudes on busy people's days…"
Oct 22, 2010
James A. Bowman replied to Rebecca Schwartz's discussion 'Friday Poll: Client-Voiced Ads'
"A very low percentage voice their own ads. We have two or three regular clients who are absolutely excellent at producing their own commercials and they have positioned themselves as THE car dealer in the region...THE jewelry dealer in the…"
Oct 15, 2010
James A. Bowman replied to Rebecca Schwartz's discussion 'Friday Poll: Category with the Highest Number of Competing Advertisers'
"New Car dealerships."
Oct 8, 2010
James A. Bowman replied to Rebecca Schwartz's discussion 'Friday Poll: Radio Station Anniversaries'
"We've been on the air for 62 years and our last celebation was for the 50th. I'll be retired, but I'll certainly drop by for the 75th."
Mar 26, 2010
Brian Shea replied to James A. Bowman's discussion 'Radio Texting'
"Easiest sale eve. Sell a schedule, use the last 10 seconds of a spot to invite people to text in to win a prize from/with your client. Send response to texter that they have successfully entered to win whateve the prize is and ask if they want to…"
Mar 19, 2010
James A. Bowman replied to Tina Mundy's discussion 'Difficult car dealer'
"Hi Tina. I had a very similar circumstance with a Ford Dealership in our market years ago. He was hung up on Print and that was all he wanted to use. I asked him to go into his service department and check every car/truck that came in there for a…"
Mar 12, 2010
James A. Bowman replied to Rebecca Schwartz's discussion 'Friday Poll: Regarding Cell Phones'
"We currently have the Apple Iphone. Being able to send and receive email is a big...big deal. Being able to connect to the internet has come in handy on many occastions too. We currently are putting a texting service up and the Iphone is great for…"
Feb 5, 2010
A discussion started by James A. Bowman was featured

Radio Texting

Has anyone signed up with one of the radio texting services? We've been in discussion with one called Radio Texter. It's a way to build a database of the cell numbers of lots of texters and a way to put them in touch with our clients. You can do contests over the air and ask them to text number xxxxxx and give their responses. We can send a blast of school closings, weather alerts, football scores and updates, amber alerts, etc. I'd like to know if anyone is using one of these services and if…See More
Jan 24, 2010
James A. Bowman posted a discussion

Radio Texting

Has anyone signed up with one of the radio texting services? We've been in discussion with one called Radio Texter. It's a way to build a database of the cell numbers of lots of texters and a way to put them in touch with our clients. You can do contests over the air and ask them to text number xxxxxx and give their responses. We can send a blast of school closings, weather alerts, football scores and updates, amber alerts, etc. I'd like to know if anyone is using one of these services and if…See More
Jan 19, 2010
James A. Bowman replied to Leslie Meyer's discussion 'Gateway Ads'
"Yes. We cover a lot of local sporting events. We do some local high school football games strictly on line and when a 'listener' signs on to one of our streams, the first 30 seconds are an audio ad while looking at a display ad. We charged…"
Jan 8, 2010
James A. Bowman replied to Rebecca Schwartz's discussion 'Friday Poll: What Do You Do for Fun?'
"I love the outdoors and hike or bike whenever I can. I still ski once in a while, but I've had to cut back on that a little because I'm getting too old to recover from all the spills I take. I like Civil War History and can spend hours…"
Jan 8, 2010
James A. Bowman replied to Rebecca Schwartz's discussion 'Friday Poll: Do You Encourage Clients to Voice Their Own Ads?'
"There are probably a few clients at every radio station who do a good or even great job at commercial production. We have two I can think of right off the top of my head here at our stations. However, most clients should never be offered, invited,…"
Oct 12, 2009
James A. Bowman replied to Rebecca Schwartz's discussion 'Friday Poll: Best Advertising/Selling Books You've Read'
"Best advertising book ever...."Positioning" by Al Reis and Jack Trout."
Sep 25, 2009
James A. Bowman replied to Jeff Dostal's discussion 'Who does the cleint belong to, the sales person or the station?'
"That's an easy question. All clients belong to the radio station....not the sales person. Sales people may come and go, but generally the station remains. If there was some way for the client to pay the salesperson and then the sales person…"
Sep 14, 2009

Profile Information

What radio station/company are you with?
Pottsville Broadcasting Co. Inc
WPPA-AM and WAVT-FM
How long have you worked in the radio sales industry?
35 years

Comment Wall (2 comments)

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At 6:57pm on August 10, 2009, Jingle Jim Reilly said…
James,

I send out a radio sales tip newsletter called The Jingle Of The Week. May I send you a copy? If you'd like to receive the free sales tips, just send me back your email address!

Jim Reilly
American Music Concepts
AmericanJingles@aol.com
732-2551-504
At 12:25pm on August 6, 2009, Bob Doll said…
Jim:
Glad to know you;'re still fighting the good fight at the same old good stations. I am sure happy you're attending the "care."
Bob Doll
dolbobbar@AOL.com
 
 
 

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