"Jay -
"Always" leaves no room for the exception, which is, of course, your point. Good marketing practice almost always demands the type of discernment you argue for.
A couple years ago I was asked to help a candidate for state…"
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Jay Mitchell
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Jay Mitchell's Discussions
Is Radio Always the Answer?
Started this discussion. Last reply by Rod Schwartz Apr 2. 1 Reply 0 Likes
Small Market Radio Newsletter - Issue #1
Started this discussion. Last reply by John Kruse Jun 20, 2010. 3 Replies 0 Likes
Jay Mitchell's Page
Latest Activity
Jay Mitchell posted a discussionIs Radio Always the Answer?
A friend of mine, who is a successful radio guy, asked me what radio stations could he use for a recruiting ad for a business in Irvine, CA - a town in Orange County close to where I live.Unfortunately, all the Orange County radio stations are now ethnic, Religion, or LA-market move-ins. Unlike my former home, Long Island, NY – which is eerily similar in many ways – Orange County is not a radio market, officially or unofficially.My friend told me, that being the case, he might use an LA…See More
Jay Mitchell replied to Stacey Smith's discussion 'Internet Pricing'"I’m sorry to be late to the party, but as someone who develops websites for radio stations and advises them on advertising strategies, perhaps I can offer some insights.
First, there seems to be a general agreement that giving away web…"
A discussion started by Jay Mitchell was featuredInternet Streaming - New Information
We recently devoted an entire issue of The Small Market Radio Newsletterto the hot topic of Internet streaming. We received dozens of readerresponses to our question, "If you're streaming, either full time orselectively, what service(s) have you had experience with, and werethose experiences positive or negative?"This is such animportant issue, I have decided to make the results available to allbroadcasters, not just our readers. You…See More
Jay Mitchell posted a discussionInternet Streaming - New Information
We recently devoted an entire issue of The Small Market Radio Newsletterto the hot topic of Internet streaming. We received dozens of readerresponses to our question, "If you're streaming, either full time orselectively, what service(s) have you had experience with, and werethose experiences positive or negative?"This is such animportant issue, I have decided to make the results available to allbroadcasters, not just our readers. You…See More
Jay Mitchell posted a blog postSMRN Streaming Feature Open to All
We recently devoted an entire issue of The Small Market Radio Newsletter to the hot topic of Internet streaming. We received dozens of reader responses to our question, "If you're streaming, either full time or selectively, what service(s) have you had experience with, and were those experiences positive or negative?"This is such an important issue, I have decided to make the results available to all broadcasters, not just our readers. You can see…See More
Jay Mitchell replied to Leslie Cassis's discussion 'Website sales'"Hi Leslie,
I don't know your market size, but regardless, my advice is, Keep it simple.
Pick two or three IAB-standard sizes (http://www.iab.net/iab_products_and_industry_services/508676/508767/Ad_Unit) and make sure they're integrated…"
John Kruse replied to Jay Mitchell's discussion 'Small Market Radio Newsletter - Issue #1'"Some good stuff there - and a fair portion stills seems timely 27 years later!"
A discussion started by Jay Mitchell was featuredSmall Market Radio Newsletter - Issue #1
In honor of our 27th anniversary, we've posted the entire first issue of the Small Market Radio Newsletter on our website: http://www.smallmarketradio.com/19830609.pdf. A fascinating look back, and a fitting tribute to our founder, Bob Doll. Enjoy!See More
Rebecca Schwartz replied to Jay Mitchell's discussion 'Small Market Radio Newsletter - Issue #1'"Jay, thank you so much - this is awesome!!!!
And congratulations on your 27th anniversary . . . here's wishing you many more productive and enjoyable years to come!
~ Rebecca"
Jay Mitchell posted a discussionSmall Market Radio Newsletter - Issue #1
In honor of our 27th anniversary, we've posted the entire first issue of the Small Market Radio Newsletter on our website: http://www.smallmarketradio.com/19830609.pdf. A fascinating look back, and a fitting tribute to our founder, Bob Doll. Enjoy!See More
Jay Mitchell replied to Rod Schwartz's discussion 'RSC MOURNS THE LOSS OF BOB DOLL AT AGE 77'"As of this morning, only two general-interest trade publications have noted Bob's passing: the terrific Tom Taylor was first on the scene; he contacted me early Wednesday. Then yesterday, RBR picked up the NAB's statement. Can it be that…"
Jay Mitchell posted a discussionHELP! SMALL-MEDIUM MARKET REVENUE SURVEY
The Small Market Radio Newsletter is conducting a revenue survey for the rest of us ... to gather comparative data for 2008 and 2009 in the same way RAB/Miller, Kaplan does for the top 150 markets. Responses are anonymous and confidential ... there are just three questions ... we really need your help! To participate, visit http://www.surveymonkey.com/s/G8FGRBW.Thanks!JaySee More
Jay Mitchell replied to Rod Schwartz's discussion 'Any Ideas on Attacking an "Impossible" Situation??'"Rod,
I don't think there's a magic solution to his problem. There are always going to be people who will take advantage of the situation. But reading between the lines, maybe it's a bigger problem of perception.
"One of the…"
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Jay Mitchell's Blog
SMRN Streaming Feature Open to All
Posted on August 7, 2010 at 4:55am 0 Comments 0 Likes
We recently devoted an entire issue of The Small Market Radio Newsletter to the hot topic of Internet streaming. We received dozens of reader responses to our question, "If you're streaming, either full time or selectively, what service(s) have you had experience with, and were those experiences positive or negative?"
This is such an important issue, I have decided to make the results available to… Continue
This is such an important issue, I have decided to make the results available to… Continue
Comment Wall (1 comment)
- At 11:21pm on July 29, 2009,
Rod Schwartz said… - 200 years! See, that's what you get for putting in all those 48-hour days.
Great to have you with us, Jay. But you need to find one of those cool headshots you use in your SMRN ads for JMA consulting.
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