A networking site for Radio advertising sales professionals.
Jeff Asmussen's Discussions
Beef/Pork State/Regional Councils
Started this discussion. Last reply by Jeff Asmussen Jun 7, 2010. 8 Replies 0 Likes
Client Proposal for Website Directory
Started this discussion. Last reply by Jeff Asmussen Mar 29, 2010. 3 Replies 0 Likes
Suggested Ad Spend as a Percentage of Sales
Started this discussion. Last reply by Jeff Asmussen Jul 22, 2009. 6 Replies 0 Likes
Jeff Asmussen's Page
Latest Activity
Jeff Asmussen just added their location.Jeff Asmussen replied to Jeff Asmussen's discussion 'Beef/Pork State/Regional Councils'"Thank you for the input. Great idea."
Jennifer Krueger replied to Jeff Asmussen's discussion 'Beef/Pork State/Regional Councils'"We did a series of Cooking Classes with the WI Beef Council that was very successful.... listeners would "win" a pair of tix to the exclusive event. We brought in Local Chefs who prepared several dishes... we did tasting... and gave each…"
Hal Widsten replied to Jeff Asmussen's discussion 'Beef/Pork State/Regional Councils'"Hi Jeff,
One of the things that the Beef Councils and Pork Producers are always trying to do is to educate the city people about where their food originates. This has been one of their goals for a long time and although I've not worked in…"
Jack Walker replied to Jeff Asmussen's discussion 'Beef/Pork State/Regional Councils'"Contests are a good way to get beef our pork councils involved. A BBQ Cooking Contest for pork and a Steak Cook-off for beef are two solid ideas to choose from that provide numerous other sponsorship opps. It's best to tie in with a major…"
Jeff Asmussen posted a discussionBeef/Pork State/Regional Councils
Does anyone have a successful promotion that they have used with a local or regional beef council?? Pork council? Our team is looking for ideas. Thanks in advance for your help!See More
Jeff Asmussen replied to Jeff Asmussen's discussion 'Client Proposal for Website Directory'"Mike,
Thanks for the help.
Jeff"
Mike Marshall replied to Jeff Asmussen's discussion 'Client Proposal for Website Directory'"Found TAP Media phone number: Mike Shick 262-246-1960"
Mike Marshall replied to Jeff Asmussen's discussion 'Client Proposal for Website Directory'"Don't have a specific proposal, but suggest you contact TAP Media (Wisconsin). They have something called WalkOut Video www.walkoutvideo.com You can use this feature to sell Ask the Experts, Health Matters, etc. I'm sure someone there…"
Jeff Asmussen posted a discussionClient Proposal for Website Directory
Perhaps some of you sell a "business directory", "Jobs Website", or "Ask the Expert" section on your station websites. Would anyone have a basic client proposal that they would like to share for this type of product? Thanks!
Jeff Asmussen replied to Jeff Asmussen's discussion 'Suggested Ad Spend as a Percentage of Sales'"Thanks for sharing!"
Tiarnan "Terry" Coval replied to Jeff Asmussen's discussion 'Suggested Ad Spend as a Percentage of Sales'"Here is the latest copy (2008) that I have been able to find."
Michael T. Boldt replied to Jeff Asmussen's discussion 'Suggested Ad Spend as a Percentage of Sales'"I haven't seen it lately, but here is an old one from 2006."
Jane E Tune replied to Jeff Asmussen's discussion 'Suggested Ad Spend as a Percentage of Sales'"This is still on the RAB site. Go to "For Radio Stations", then "Radio" , then "Tools for Sales People", then "Ad to Sales Ratios"."
Jeff Asmussen posted a discussionSuggested Ad Spend as a Percentage of Sales
We used to use a chart (perhaps from RAB) which listed different business categories along with a "suggested" percentage of net or gross sales to allocate to advertising. Does anyone have a report like this to share?
Jeff Asmussen replied to desiree k.porter smith's discussion 'campaign idea'"Doug,
I could use some ideas as well. Thanks in advance for sharing."
Profile Information
- What radio station/company are you with?
- KICK / KRRY / KHMO / WLIQ
Double O Radio
- How long have you worked in the radio sales industry?
- 20 years
Comment Wall (2 comments)
- At 8:24am on December 5, 2009,
Greg Saunders said… - 27109 (jk)
Unrated... but near Rockford, IL which is in the 145-155 range
- At 8:07am on August 6, 2009,
Jingle Jim Reilly said… - Jeff,
I send out a radio sales tip newsletter called The Jingle Of The Week. May I send you a copy? If you'd like to receive the free sales tips, just send me back your email address!
Jim Reilly
American Music Concepts
AmericanJingles@aol.com
732-2551-504
Radio Sales Café is a service of GRACE BROADCAST SALES — celebrating 20 years of helping stations sell more advertising!
Follow Radio Sales Café!
© 2012 Created by Rebecca Schwartz.
