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Jeff Dostal Male Lincoln, NE United States: Like

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How would you open the conversation?

Started this discussion. Last reply by Jeff Dostal Oct 14, 2009. 4 Replies 0 Likes

Who does the cleint belong to, the sales person or the station?

Started this discussion. Last reply by Joel A. Swanson Sep 28, 2009. 22 Replies 0 Likes

Clients who tell you, "Just come up with something"

Started Sep 8, 2009 0 Replies 0 Likes

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Jeff Dostal replied to Jane Moore's discussion 'How do you make a sale when the client tells you their budget is "shot"?'

Jane, great question. I was doing a station sales training this morning on this very topic. In all of my years of radio sales I realized that few if any clients actually had a budget. At least not one they stuck to. I tell sales people to be having…

Feb 18, 2011

Jeff Dostal replied to Karen Carroll's discussion 'Network Presentations'

Karen, I'm very familiar with BNI groups and they are about the person more than the product. They are networking opportunities and people do business with people they trust and respect. I think it's critical to offer some of the "why…

Jun 23, 2010

Jeff Dostal replied to Chris Rolando's discussion 'Books'

The best radio book I've read for radio sales people and their clients is "David Can Still Beat Goliath...Radio Advertising Is David's Slingshot". I know it's available on Amazon.

Jun 4, 2010

Jeff Dostal replied to Rod Schwartz's discussion 'RSC MOURNS THE LOSS OF BOB DOLL AT AGE 77'

I've known Bob Doll for just over four years but have been in awe of the impact he's had on me and others in that short amount of time. As a start up company, wanting to help small market radio stations, Bob saw in us something special and…

Jun 4, 2010

Jeff Dostal replied to Jeff Dostal's discussion 'How would you open the conversation?'

David, Great points and we are good on both one and two. We'll get it rolling! Jeff

Oct 14, 2009

Jeff Dostal replied to Jeff Dostal's discussion 'How would you open the conversation?'

Aaron, Common sense is always a good thing. Thanks for sharing with me. Much appreciated.

Oct 14, 2009

Aaron Amershek replied to Jeff Dostal's discussion 'How would you open the conversation?'

All you need to tell them is it will bring more people to their facility. All the people you have partaking in the event will be there, their family and frineds will be there, sponsors will be there, etc. Sure the mall would get people on its own,…

Oct 13, 2009

How would you open the conversation?

There is such a wealth of talent on this site that I wanted to take advantage of it and get your input. The question is not regarding radio sales but rather approaching a business for an event. I do the workout called P90X. You may have seen the infomercials. I have a group of friends who do it as well. It's growing like wildfire around the country. We want to capitalize on that and hold a P90X - a -thon at the local mall. We want to pick a charity and raise money by doing several hours of the…See More

Discussion posted by Jeff Dostal Oct 9, 2009

4 Comments 0 Likes

Joel A. Swanson replied to Jeff Dostal's discussion 'Who does the cleint belong to, the sales person or the station?'

We have a great relationship with most of the agencies we deal with; but we still call on the clients "face-to-face" as well. It is surprising how seldom the agency bothers to even ASK the local store managers anything; or tell them what…

Sep 28, 2009

Fran Maze replied to Jeff Dostal's discussion 'Who does the cleint belong to, the sales person or the station?'

To those belieiving that the the client belongs to the station. Have your station go messing around with clients on an agency’s list and see how fast it takes to lose the accounts. There are cases when an agency buys around the station and…

Sep 27, 2009

Paul F Robinson replied to Jeff Dostal's discussion 'Who does the cleint belong to, the sales person or the station?'

I'll have to add it probably depends on the size of the market... having worked in a small market radio area for some thirty years I can assure you that I've seen a mass exodus of clientele with a couple of reps I've known. All…

Sep 25, 2009

Mark A. Waddington replied to Jeff Dostal's discussion 'Who does the cleint belong to, the sales person or the station?'

I have read all the posts, and am surprised at how many people think the sales person has at least partial ownership in the client list. This is not a complicated question. The client list belongs to the station. Even if a salesperson has prospected…

Sep 25, 2009

Bill Cook replied to Jeff Dostal's discussion 'Who does the cleint belong to, the sales person or the station?'

A client or list of accounts is the property of the station. The sales rep, account exec, account manager, brand specialist (I know, none of us could figure that one out either) is an agent of the station who represents the station to the…

Sep 25, 2009

Jeff Dostal replied to Susan Wells's discussion 'Furniture store'

Susan, You have a line from your client in your message: "And he says he likes to have flexability to run when he has something to talk about." WOW! I would hope as a business, especially one wanting to create value would have something to…

Sep 25, 2009

Jeff Dostal replied to Rebecca Schwartz's discussion 'Friday Poll: Best Advertising/Selling Books You've Read'

The single best book I have ever read about radio advertising is "David Can Still Beat Goliath..Radio Advertising is David's Slingshot". It is the most complete and in depth look into radio and how to use it properly that I have ever…

Sep 25, 2009

Alan Rock replied to Jeff Dostal's discussion 'Who does the cleint belong to, the sales person or the station?'

As long as you represent the station, that client is the station's. If you leave the station, does that client leave too? If your station is working for the client (getting results), then I would suggest that the client belongs to the station.…

Sep 25, 2009

Profile Information

What radio station/company are you with?: President of Marketing Firepower at www.MarketingFirepower.info. Free online memebership for business owners looking to do a better job of attracting customers. We are big fans of radio and our additional services would compliment what any station is doing with their cleints.

How long have you worked in the radio sales industry?: I sold radio from 1994-2006 in Lincoln NE

Comment Wall (8 comments)

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At 7:09am on August 21, 2009, John Edward Harper said…: Hi Jeff...
Thanks for the note...no storms right now but we have learned that things could change at any time with virtually no notice...after all these years they are not fun at all to deal with.
Regards...
John

At 2:17pm on August 20, 2009, John Edward Harper said…: Hi Jeff...thanks for adding me on your list of friends. Let's keep in touch.
Regards;
John Harper
WMEL Talk Radio
Cocoa Beach/Melbourne, Florida

At 8:36am on August 12, 2009, Stephanie Hoff said…: Oh...I see you're in Lincoln!

At 8:36am on August 12, 2009, Stephanie Hoff said…: Newstalk WJAG and 106.7 the X...your name sounds familiar! Where are you at now?

At 1:19pm on August 11, 2009, Jingle Jim Reilly said…: Jeff,

Please send me your email address so I can send you The Jingle Of The Week newsletter.

Jim

At 6:40pm on August 10, 2009, Jingle Jim Reilly said…: Jeff,

I send out a radio sales tip newsletter called The Jingle Of The Week. May I send you a copy? If you'd like to receive the free sales tips, just send me back your email address!

Jim Reilly
American Music Concepts
AmericanJingles@aol.com
732-2551-504

At 3:02pm on July 22, 2009, Stephanie Hoff said…: I am with Newstalk WJAG and 106.7 the X!

At 9:32pm on July 2, 2009, Bob Doll said…: Jeff:
Glad to see you're in the radiosalescafe. I know you'll a lot for the young folks in the cafe. I see RAB is selling individual memberships at about the same price as your "firepower." Are you solicitng individual memberships from radio salespeople?
Please pass along my best wishes to Norton.
Bob Doll