A networking site for Radio advertising sales professionals.
-
Joel A. Swanson
- Male
- Aberdeen, SD
- United States
- Blog Posts (7)
- Discussions (167)
- Revenue Opportunites
- Videos
Joel A. Swanson's Discussions
Hot Tub Dealers
Started this discussion. Last reply by Joe Lyons Oct 28, 2011. 4 Replies 0 Likes
Joel A. Swanson's Page
Latest Activity
Joel A. Swanson replied to Rick L Murphy's discussion 'Murphy sends letter to Wells Fargo radio analyst'
OK; a good letter for sure; but what instigated it?
My limited experience with the boys and girls at Wells Fargo was years ago and made it clear to me that, at that time, they knew very little about radio (small market radio at…
Joel A. Swanson replied to Rebecca Schwartz's discussion 'Friday Poll: Your Valentine's Day Promotions'
Nothing too exciting here in Aberdeen. We are giving away several Valentine Bouquets to listeners who call in when a certain love song is played; and one caller will receive flowers, dinner for two, limo service for the night and a hot tub suite at…
Joel A. Swanson commented on Mike Brunel's blog post 'Do you know the difference between a Small Sale and a Large Sale'
Good article Mike!
I was once told that a Small Sale is when the client spends LESS in a month than you make; and a Large Sale is when the client spends MORE in a month than you make.
Joel A. Swanson replied to Rebecca Schwartz's discussion 'Friday Poll: How Often Do You Voice Your Clients' Ads?'
Never! I have in the past, but only when asked to by the client. At my previous station, I wrote and voiced ads for a financial planner and for the Tea Party. I also do a weekly commentary and have a distinctive voice which…
Joel A. Swanson replied to Rebecca Schwartz's discussion 'Friday Poll: What Are Your Favorite Smartphone Apps?'
What is an App?
Wait a minute; what is a Smartphone?
Joel A. Swanson replied to Michael T. Boldt's discussion 'Does your station have a policy of giving discount for early payments?'
"Full payment WITH the order" receives a 5% discount, but we are talking about giving them 5-10% more ads instead of the cash discount.
Joel A. Swanson replied to Geoff Bate's discussion 'New study: radio listenership during commercial breaks'
This is a great study; however, the programming-types and consultants are already dissing it because "Everybody knows that listeners don't like ads." Of course that is so much BS! The only people who don't like radio ads…
Joel A. Swanson liked Joel A. Swanson's blog post 'December 2011 Newsletter'
Joel A. Swanson commented on Joel A. Swanson's blog post 'December 2011 Newsletter'
Thanks Mike.
Sometimes I think we should make changes so it looks more professional, but plain and simple seems to work and doesn't take much time.
Joel
Mike Brunel commented on Joel A. Swanson's blog post 'December 2011 Newsletter'
Enjoyed the newsletter... keep it coming...
Joel A. Swanson replied to Sam Jones's discussion 'Problems with Agencies'
First of all, remember, the client belongs to you, not to the agency. It is your right to call on the client any time you want to. If you feel that the agency is not doing right by your stations, by-pass them and go directly to the…
Joel A. Swanson replied to Douglas Nathaniel Palmer's discussion 'First Person Script Ideas needed!'
Why "write" a script? Just sit down with the partners with a tape recorder going and talk to them about their business. I bet it will not take long for you to get enough information for several scripts on tape. Then just edit…
Joel A. Swanson replied to Rebecca Schwartz's discussion 'Friday Poll: Prospecting at Your Station'
The FIRST Salesperson who goes to the Sales Manager and asks for the account gets to write the Account on our Prospecting Chart and then has 30 days to make contact and conduct a C.N.A. and another 30 days to make a presentation and close the deal.…
Joel A. Swanson replied to Rebecca Schwartz's discussion 'Friday Poll: The Veterans Among Us'
Like Millions of other Americans; many members of my family served in our country's military.
Rebecca Schwartz commented on Joel A. Swanson's blog post 'November 2011 Newsletter Dakota Broadcasting'
No worries, Bob - it's something I can change in a single mouse click, and your post is certainly not the first one that's ended up somewhere the poster didn't mean. ;) And thank you, I'll let you know when we're next…
Profile Information
- What radio station/company are you with?
- Dakota Broadcasting
- How long have you worked in the radio sales industry?
- I started in Radio Sales on 1 October 1975 at WQPM in Princeton, Minnesota.
Joel A. Swanson's Blog
December 2011 Newsletter
Posted on December 2, 2011 at 5:55am 2 Comments 1 Like
November 2011 Newsletter Dakota Broadcasting
Posted on October 28, 2011 at 2:28pm 8 Comments 0 Likes
October 2011 Newsletter
Posted on September 30, 2011 at 6:36am 0 Comments 0 Likes
September Newsletter
Posted on September 30, 2011 at 6:33am 0 Comments 0 Likes
August 2011 NEWSLETTER
Posted on August 4, 2011 at 11:17pm 0 Comments 0 Likes
Comment Wall (5 comments)
- At 6:46am on July 22, 2011,
Alta Mayhugh said… - Joel, I have ALWAYS loved radio. It's my favorite medium! I have no idea why I didn't go into broadcasting in college! ;) But, here I am, working my dream job! I am so happy here :) I hope you're doing well! Keep in touch!
- At 2:51pm on May 31, 2011,
greg uselman said… HI Joel,
Good to hear from you. Yes I still have a ways to go till a retirement. Good day to you...keep the tires down and the sales up.
Greg Uselman
- At 6:48am on October 22, 2010,
Larry Fuss said… - Hey Joel, I'm looking for contact management software too. We tried InABox but found it too cumbersome. What can you tell me about the one you mentioned?
- At 11:42am on September 25, 2010,
Rebecca Schwartz said…
- Hey Joel! I like the new profile pic . . . and *love* your tie! :-D
- At 9:15pm on August 10, 2009,
Jingle Jim Reilly said… - Joel,
I send out a radio sales tip newsletter called The Jingle Of The Week. May I send you a copy? If you'd like to receive the free sales tips, just send me back your email address!
Jim Reilly
American Music Concepts
AmericanJingles@aol.com
732-2551-504
Radio Sales Café is a service of GRACE BROADCAST SALES — celebrating 20 years of helping stations sell more advertising!
Follow Radio Sales Café!
© 2012 Created by Rebecca Schwartz.
