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Joel A. Swanson
- Male
- Williston, ND
- United States
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- Blog Posts (7)
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Joel A. Swanson's Discussions
Snowblower Giveaway
3 Replies
Started this discussion. Last reply by Lyn P. Stoyer Nov. 9, 2009.
Selling Websites and Streaming
3 Replies
Started this discussion. Last reply by Tony Mariani Aug. 26, 2009.
Competition
7 Replies
Started this discussion. Last reply by George R Francis Jr Jul. 22, 2009.
Joel A. Swanson's Page
Latest Activity
We are working on a Website Price Sheet now; and plan to start selling it in the Second Quarter. It will be separate from our radio sales.
Our Websites are designed primarily for our listeners; but we do allow our advertisers to visit as well.
The only thing that we stream are the high school and college sporting events that we broadcast on our three stations. We send them to one of our three websites (each station has its own), and then the click on the "Streaming" icon that links them t…
My experience has been that it doesn't work to be on-air AND in sales; something always suffers. I made it a policy to NOT allow it; pick one or the other.
However; twice, In two small markets I inherited situations where it worked very well; becau…
1) Plain old dependable Motorola Flip Phone
2) It doesn't do anything except make and receive important phone calls.
When I want a phone, I want a phone; not a camera, not something to
play games on, not something to surf the net on; not something…
We don't do a lot of Promotions. For Valentines Day; we collect as many RED things as we can and give them away on the air. It is NOT a Sales Promotion, obviously.
We don't do much off-site stuff; other than the Colgate Country Shwdown Championship that kicks off the Upper Missouri Valley Fair every year. We get 700-1,000 people.
We do host two "Ag Breakfasts" every fall, 1 in Montana and 1 in North Dakota; a…
These are all good ideas.
In another market, long ago and far away; we had a lawyer who started his ad
with a lawyer joke. He asked people to call him with new jokes; and they did; and
he got their name and address and put them on his mailing list.…
Silly but it worked....
eenie meenie miney mow; call big ernie when you need a tow;
701-555-1212; eenie meenie miney mow.
While "Twenty-Ten" is OK; we feel "Two-Thousand Ten" is the proper way to say it.
Hmmm; I stlll love RADIO; and enjoy putting in 55-60 hours a week; but when I do need to clear my mind or relax; I
-Go to the gym;
-Work on my geneology;
-Read (usually non-fiction);
-Work in the yard.
Did the client pay you money to write and produce the ad; or did the client just buy the air time from you? If the latter, the ad remains the creative property of the station. Setting any other precedent makes no sense!
If you did not specifically charge the client for writing and producing the ad; it belongs to the station; all the client bought was the AIRTIME!
Anytime you provide a script and/or audio of an ad to a client, you should label it something like "Cr…
No!
We don't need to, and I don't want to start any more bad habits.
Besides that; we actually have the same number of listeners in first
quarter that we do the rest of the year.
We do an annual written evaluation of all our staff and then meet with them to go over it and give/get feedback. We use a simple 3 page form developed by our home office. I can sure email/fax you copy if you want.
In addition, we talk with our sale…
Two things;
1) People are finally beginning to catch on to the "If it sounds too good to be true,
it probably is"; so while you want to excite and entice them, don't overdo it.
2) Don't try to "sell them" on the job; "sell them" on what the extra m…
We pay a flat 17% Commission on Collections; with a $50 Bonus if they go into the month at 80% or more (another $50 IF the stations go in at 80% or higher); and a $50 Bonus if they hit 103% of their monthly goal (another $50 if stations hit 103% of…
Profile Information
- What radio station/company are you with?
- Cherry Creek Radio/Northern Plains Radio Network
- How long have you worked in the radio sales industry?
- I started in Radio Sales on 1 October 1975 at WQPM in Princeton, Minnesota.
Joel A. Swanson's Blog
Comment Wall (1 comment)
- At 9:15pm on August 10, 2009,
Jingle Jim Reilly said… - Joel,
I send out a radio sales tip newsletter called The Jingle Of The Week. May I send you a copy? If you'd like to receive the free sales tips, just send me back your email address!
Jim Reilly
American Music Concepts
AmericanJingles@aol.com
732-2551-504
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