"Hi William. I live in Alberta, Canada. Our station is 97.9 "The RANGE", based in Westlock, a town just north of Edmonton. We broadcast to a large rural based market that includes many small communities. Our station officially launched on…"
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John Bosman's Discussions
Funeral Home Marketing: how to advertise "with sensitivity".
Started this discussion. Last reply by John Bosman Oct 5, 2011. 12 Replies 0 Likes
Good day everyone! I am in need of some ideas/thoughts concerning marketing ideas for a funeral home. The very nature of this industry demands a certain "decorum" in creating a campaign, and a…Continue
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John Bosman replied to John Bosman's discussion 'Funeral Home Marketing: how to advertise "with sensitivity".'
william schenold replied to John Bosman's discussion 'Funeral Home Marketing: how to advertise "with sensitivity".'"John:
Are you in Canada -- or Bloomington, Illinois?"
John Bosman replied to John Bosman's discussion 'Funeral Home Marketing: how to advertise "with sensitivity".'"Thanks so much everyone, for your input. I am working on 4 other proposals right now, so apologize for not responding sooner! I have read every reply, and I am very encouraged by what I see. I have no doubt that I will land this contract,…"
Laci M Hernandez replied to John Bosman's discussion 'Funeral Home Marketing: how to advertise "with sensitivity".'"I am currently researching our community. The founders, the "firsts", leaders, etc. We are doing "who am I commercials".
where we say "who am I, list the things they did in their life, and their importance.. give a few…"
Billy Meza replied to John Bosman's discussion 'Funeral Home Marketing: how to advertise "with sensitivity".'"John and Chris!
On Friday April 1st i was on my way to see a Hometown Buffet when I got a call that my brother was killed in Tijuana Mexico...I was devastated!!! In shock...As the older brother, I was in charge. It was difficult but I got pushed…"
Ann McWilliams replied to John Bosman's discussion 'Funeral Home Marketing: how to advertise "with sensitivity".'
Geoff Bate replied to John Bosman's discussion 'Funeral Home Marketing: how to advertise "with sensitivity".'"Hi John - Greetings from Victoria. About 10 years ago the NewCap sales crew in Edmonton introduced me to Park Memorial ("the chapel on the boulevard"). At the time, they bought one 60-second commercial per day in the CFCW…"
Ann McWilliams replied to John Bosman's discussion 'Funeral Home Marketing: how to advertise "with sensitivity".'"Hi, I represent Tuesday Productions and we have done a lot of work with Funeral Homes in the past. We have a campaign called,
"You're Not Alone" which consists of a musical image, and other components. However, we found that doing a…"
continuity At WRJC Radio replied to John Bosman's discussion 'Funeral Home Marketing: how to advertise "with sensitivity".'"As a suggestion they could sponsor the weather, our locals just pick up here and there events.
We've laid out a year's worth of events to get them to sign for a whole year, and we run the same ad - with maybe a tag.
Sample:
No two…"
Sean Belfry replied to John Bosman's discussion 'Funeral Home Marketing: how to advertise "with sensitivity".'"With the funeral homes we have on air they take some vastly different approaches. One is very family oriented and all about the love of family and how the funeral home will treat you like family. The other likes to use a sense of humour and make…"
william schenold replied to John Bosman's discussion 'Funeral Home Marketing: how to advertise "with sensitivity".'"John:
I got JUST WHAT YOU NEED! Be sure to email me for an mp3 of a great approach to a funeral home campaign.Never a charge.
production@schenold.com
Bill Schenold"
Chris Rolando replied to John Bosman's discussion 'Funeral Home Marketing: how to advertise "with sensitivity".'"Think:
What do funeral homes want to sell? NOT funerals... but Funeral Planning. That is where the real bucks are. They have your money in advance and get to use it. Or, they are financing in advance and basically are…"
John Bosman posted a discussionFuneral Home Marketing: how to advertise "with sensitivity".
Good day everyone! I am in need of some ideas/thoughts concerning marketing ideas for a funeral home. The very nature of this industry demands a certain "decorum" in creating a campaign, and a sensitive approach is needed. There is already an exclusive feature in place, sponsored by another funeral home, that does the obits. I need something different, and unique.Thoughts?See More
John Bosman replied to Rebecca Schwartz's discussion 'Friday Poll: Your Favorite Motivational Quote'"Hi Rebecca! I so agree with you on that! It was not so long ago that I was still trying to do it all on my own- spinning my wheels and going nowhere. The instant I made my choice to follow Jesus, and live according to His will, everything changed! A…"
Profile Information
- What radio station/company are you with?
- Newcap Radio
- How long have you worked in the radio sales industry?
- Just Started 11/10
Comment Wall (4 comments)
- At 8:02am on July 22, 2011,
Jennifer Bliss said… - Hi there! Not sure if you already saw this Free service or not but we would LOVE for you to be a part of it! RSC even featured it as a conversation/Topic! http://www.radiosalescafe.com/forum/topics/swap-a-spot-network-free-voice
- At 6:33pm on February 23, 2011,
RadioSalesGuy said… - Hey John. Glad to see that after 30 years of experience in your previous field, you are embracing a new learning opportunity. No doubt, there will be applications for revenue generation given your past experience. Any thoughts that you have in this regard that you think could be applied to not Westlock, but Edmonton would be greatly appreciated. You will find radio to be a very creative field, where the solutions you come up with clients are unique to each of them vs presenting "square peg - square hole" options. I have been at the radio game for 30 years - much like yourself in many ways - and still learn something every day in this business. I hope we can shake hands at the sales conference this May. Take Care!
- At 4:09am on January 15, 2011,
Jingle Jim Reilly said… John,
I send out a radio sales tip newsletter called The Jingle of The Week. If you'd like to get a few great ideas every Monday morning, send me your email address and I'll hook you up.
Jim Reilly
American Music ConceptsAmericanJingles@aol.com
P 732-255-1504
- At 11:59pm on January 7, 2011,
Rebecca Schwartz said… John,
Welcome to Radio Sales Café, and thank you for joining us! I hope you'll find RSC a useful resource. If you have any questions, please let me know - I'm here to help!
Also, if you're on Facebook and/or Twitter, you might like to follow RSC there (links on the right side of the page); we're constantly posting motivational quotes, sales tips; articles, etc., that are not found on the site per se.
Best wishes,
Rebecca
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