"Actually...as a follow up to one of your other "Surprising Sales Ever Made" regarding a funeral home....I was attending a funeral last year and started talking to the owner of the funeral home while everyone else was at the viewing (which…"
"Hi Chris...Good info on commercial copy writing! One more item to add to your list...how about those who write into their copy a list of items on sale @ a store, etc. only to have them say in the copy "and there's more". A real turn…"
"Your first year has been a good one with a lot of positive growth on your site. The feedback offered by the other members is always a good indication as to what our radio sales industry is thinking and doing...I find this to be very important to our…"
"The best advice I received was from my brother who is my sales manager here @ WMEL Talk Radio...the advice is basic and to the point..."50% of sales is just showing up for your appointment with your client". Vern Harper GSM WMEL Talk Radio…"
"One on one calls in person are always the best approach when possible. You can hopefully establish a connection with the client or potential client that will make it easier for you to reach them the next time you call on the phone for them and…"
"Totally agree with the comment by Joe Lyons...the client will not cancel his or her self...but there comes a time where you have to draw a line in the sand and if the client cannot do a good read...I just have them tag the spot or something like…"
"One of the best books I have enjoyed for advertising has been "The Radio Equalizer" by Brian Maloney...
And...one of the best on selling has been..."Masters of Sales" by Ivan Misner...a very good second place would be…"
"I just try to relax and take some time to think about the copy that needs to be written....I try not to put pressure on myself trying to produce the spot within a few minutes or even a few hours. If I am not inspired to write the copy at that…"