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John Potter's Discussions
Social Networking Ad Revenue
Started this discussion. Last reply by John Potter Jun 15, 2010. 5 Replies 0 Likes
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Matthew S Boyles replied to John Potter's discussion 'Social Networking Ad Revenue'"My station cluster has Facebook pages for 3 of our 4 stations. On the facebook pages we have a live streaming player, so our fans can lsiten live on facebook. I have two sponsors on the player totaling $3600 for the rest of the year. One sponsor is…"
Leslie Meyer replied to John Potter's discussion 'Social Networking Ad Revenue'"We've incorporated Facebook into some of our packages for added-value.
We announce our live broadcasts on there and send an invitation to the broadcast to all of our Facebook fans. it's helped to increase sales on a package that some…"
Blaine Parker replied to John Potter's discussion 'Social Networking Ad Revenue'"None of my own clients are yet generating income from social networking. But someone I did business with many years ago in Boston now owns a chain of appliance stores in the suburban Boston area. He says his advertising is largely anything that…"
Tom Burns replied to John Potter's discussion 'Social Networking Ad Revenue'"Find this a good way to keep up with clients and potential clients. When I see these I often make reference to what they are doing. It is a good conversation starter."
John Potter posted a discussionSocial Networking Ad Revenue
Are you generating revenue from social networking? Sure, programming and promotion are using social networking, but how about sales? If you are making money, how are you doing it? Thanks.
John Potter replied to Jack Walker's discussion 'Ideas for new rate card'"Jack, we've seen in general the more sophisticated the rate card, the more revenue generated. Pricing individual stations, individual dayparts, even differnt rates on different days helps you balance inventory and maximize yield... much the way…"
Profile Information
- What radio station/company are you with?
- Radio Advertising Bureau
- How long have you worked in the radio sales industry?
- 30 years
Comment Wall (3 comments)
- At 6:16pm on December 2, 2009,
Kathie Easton said… - John,
I've been hearing for over three years that your contact assistant program will be on-line shortly. You can't imagine how great that would be. Dave Casper is great about answering questions as it is now...however, with three full time, six part time salespeople .....would certainly be nice to have an on-line program. How hard could that be?
- At 6:39pm on August 10, 2009,
Jingle Jim Reilly said… - John,
I send out a radio sales tip newsletter called The Jingle Of The Week. May I send you a copy? If you'd like to receive the free sales tips, just send me back your email address!
Jim Reilly
American Music Concepts
AmericanJingles@aol.com
732-2551-504
- At 4:25pm on June 10, 2009,
George R Francis Jr said… - Hey John! Hope you're doing well.
George
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