How is selling radio different today from the past?
I have been involved in several discussions about if selling radio has changed and how. What have you experienced? How have you changed your sales?
A networking site for Radio advertising sales professionals.
Julie DeBoer's Discussions
How is selling radio different today from in the past?
Started this discussion. Last reply by Patrick Dineen Apr 2, 2010. 4 Replies 0 Likes
Eye and ENT Specialists
Started this discussion. Last reply by Julie DeBoer Feb 16, 2010. 4 Replies 0 Likes
Congratulations to Grace Broadcast Sales
Started this discussion. Last reply by Heather Schwartz Jun 11, 2009. 1 Reply 0 Likes
Julie DeBoer's Page
Latest Activity
Julie DeBoer replied to Rebecca Schwartz's discussion 'Friday Poll: Memorial Day'
Memorial Day is always special for us. My husband, who I adore, served a tour in Vietnam. He received a Bronze Star. I am so very proud of his service, as well as all of the men and women who have served or are serving.
Julie DeBoer replied to Rebecca Schwartz's discussion 'Friday Poll: RSC 1st Birthday Edition!'
RSC and GBS - I hope you already know how I feel about you, but it here it is for the rest of the world. You have all been so very helpful. This site is a blessing to us in the radio sales world. It is great that you are progressive enough to look…
Julie DeBoer replied to Jill Sadey's discussion 'Builder /Developer Ideas'
Teresa, an Account Executieve, here at WBCH has been having great result with a local real estate agency. She can be reached by emailing - teresa@wbch.com Sorry, that I don't have all the details. Julie
Patrick Dineen replied to Julie DeBoer's discussion 'How is selling radio different today from in the past?'
Today's radio sales reps have an arsenal of tools available to them today than just the RAB. I feel the RAB has been second to none when it comes to giving the selling side of the industry valuable insight and credibility. Today with the Web…
Roger Hartsook replied to Julie DeBoer's discussion 'How is selling radio different today from in the past?'
First of all product knowledge is more important than ever. You also need to be able to be more than an order taker. In our community we have seen long time clients drop out or cut back because of the economy. They need your input more than ever to…
Mike Petersen replied to Julie DeBoer's discussion 'How is selling radio different today from in the past?'
I started as an AE in radio in 1971. As in every other business, much has changed since then. What Rebecca says is certainly correct. Plus there simply are fewer businesses to call on then in years past. Retail advertising no longer drives our…
Rebecca Schwartz replied to Julie DeBoer's discussion 'How is selling radio different today from in the past?'
Valeria Bongard posted this on the RSC Facebook fan page:
At least for us, it is different in that our clients no longer buy what we call fluff ads. Ads such as easter scriptures, veterans day, graduation, etc. And also we now have to hit up any…
Julie DeBoer replied to Julie DeBoer's discussion 'Eye and ENT Specialists'
Thanks Kathi - great ideas!
Kathi replied to Julie DeBoer's discussion 'Eye and ENT Specialists'
Cause marketing is always a plus when working with anything health care related. Obviously one campaign cannot focus on all of the areas of expertise in their practice, so when you find the one that makes them the most money that most closely…
Julie DeBoer replied to Julie DeBoer's discussion 'Eye and ENT Specialists'
Thanks Julie - I wish he did. I will keep that in my tool box for later.
J. Koehn replied to Julie DeBoer's discussion 'Eye and ENT Specialists'
Julie,
I was vacationing last year in Florida and clipped a print ad that would be great for a plastic surgeon client. The ad is a picture of a woman and the headline says
“He was only my husband for awhile, but he’ll be my dentist…
Eye and ENT Specialists
I have a client that does everything related to eyes, ears, noses and throats. Think all the doctor aspects plus glasses and hearing aids. Recently, they added plastic surgery and all kinds of skin care and procedures (botox and such). I am looking for great ideas to help them grow their business.
A discussion started by Julie DeBoer was featured
Eye and ENT Specialists
I have a client that does everything related to eyes, ears, noses and throats. Think all the doctor aspects plus glasses and hearing aids. Recently, they added plastic surgery and all kinds of skin care and procedures (botox and such). I am looking for great ideas to help them grow their business.
Discussion posted by Julie DeBoer
Julie DeBoer replied to Kathie Easton's discussion 'Towing Companies'
I use this one for a towing company that also has an auto repair business. Dobbin's the name to know when your car won't go or you need a tow!
Julie DeBoer replied to Rebecca Schwartz's discussion 'Friday Poll: How Do You Pronounce 2010?'
20-10 to me!
Comment Wall (5 comments)
- At 9:10pm on August 10, 2009,
Jingle Jim Reilly said… - Julie,
I send out a radio sales tip newsletter called The Jingle Of The Week. May I send you a copy? If you'd like to receive the free sales tips, just send me back your email address!
Jim Reilly
American Music Concepts
AmericanJingles@aol.com
732-2551-504
- At 12:07pm on August 8, 2009,
Rick L Murphy said… - We developed an online contract writer for our stations in Arizona. We had trouble with contracts that couldn't be read or had math error and scheduling errors. It is called www.SmartRateGold.com It is free to anyone. It is feature rich and I think you will like it. Can you look and give me your comments?
- At 11:35am on August 8, 2009,
Rick L Murphy said…
- Hi Julie,
How do your sales people fill out their contracts.. Paper, online or on a computer?
Rick
- At 9:46pm on July 2, 2009,
Bob Doll said…
- Julie:
Met you last summer when I stopped into see my longtime friend Ken Radant. Apparently, WBCH has worked well for you.
Best
Bob Doll
- At 10:04am on June 7, 2009,
Kathie Easton said… - Thanks so much for your telemarketing comment, Julie. That's an excellent point about future relations with the client. My telemarketer calls all accounts....all current advertisers and hopefully future advertisers. However, I absolutely am going out into the community to find people who have a passion for their cause and talk with them about doing telemarketing campaigns. I will be very careful about who I chose to do this. Thanks!
Radio Sales Café is a service of GRACE BROADCAST SALES — celebrating 20 years of helping stations sell more advertising!
Follow Radio Sales Café!
© 2012 Created by Rebecca Schwartz.
