"Remember that the doc or dentist that owns the practice isn't making any money unless they're seeing patients. And they usually don't handle their own schedule. Many of the them have no training in running a business or…"
Networking for radio sales professionals from Grace Broadcast Sales.
Julie Hein's Discussions
Future of traditional media
Started this discussion. Last reply by coleportato Oct 14, 2009. 4 Replies 0 Likes
Julie Hein's Page
Latest Activity
Julie Hein replied to Katie Jones's discussion 'Healthcare - Doctors/Orthodontists/Dentists/Allergists/etc.'Julie Hein replied to Schenley Brown's discussion 'New Business Email Introduction, How to?'"They don't want to be introduced to you. Their e-mail boxes are already full of pitches, spam and other begging. They want someone who can solve a problem. Start with what you can do for them. I would also try other…"
Julie Hein replied to Gerald Halloran's discussion 'At What Point Do You Stop Calling'"Something I tried in 1996 which worked: I offered to work at way less than the going rate for six months of great training. If they didn't like me after six months, they hadn't invested much money. If I didn't like them…"
Julie Hein replied to Sherna Thomas's discussion 'Any suggestions in " the approach talk for appointments"?'"In our world, we would never give someone a proposal without a meeting about their goals, their customers, their USP, etc. first. Of course, if you're selling HS sports and a big booster wants a quick e-mail about the HS package, maybe we…"
Julie Hein replied to Amy Swonger's discussion 'Remotes and Referrals'"We are the most expensive in our market by 3 or 4 times--depending on the station. But we guarantee equal rotation of the ads, we only do 3 hour remotes, we always have at least 50 ads running beforehand, etc. We feel like our remotes…"
Julie Hein posted a discussionMission Abstract Data Patent Lawsuit
We're not being sued right now, but we have gotten a couple of packets from them, and now today, a phone call. Any GMs or owners out there working on this and want to have a powwow about it? Thanks!Julie319-363-2061julie@kzia.comSee More
Julie Hein replied to Shannon Houde's discussion 'Ad campaign working so well he's coming off-'"I have a dental office that has been a good client over the years, but when they can't get a new patient an appoinment within a reasonable period, we always pull off the air. More important than my client honoring the contract length…"
Julie Hein replied to Damon Collins's discussion 'Traffic log system'"We're using SDS out of Canada.
sharris@sds.ca, Shane Harris.
Not perfect and out transition was agony (but what transition isn't?), but priced right and great customer support."
Julie Hein replied to Joel A. Swanson's discussion 'Silk Screen/Embroidery Shop Ad Ideas'"We had a similar biz on years ago--although they also did pens, calendars, coffee, mugs and so on. Then they sold the business. One of the things that was effective were a few simple things to differentiate them. Like we'll…"
Julie Hein replied to Rebecca Schwartz's discussion 'Friday Poll: Your Thoughts on Remote Broadcasts'"We price ours high (about 4 times what other stations charge) -- and we limit the number we do. We also discuss expectations. No one will drop what they're doing and run to you. But if you need a big dose of awareness of…"
Julie Hein replied to David Michaud's discussion 'Self promotion on your station'"We do recruitment on the air for about any position. We also sell for a "greatly reduced rate" ads to each of our sellers to promote themselves. The reason for selling it to them is so that they can share with clients that they have skin…"
Julie Hein replied to Patrick Cleary's discussion 'Evaluations'"We do semi-annual, but I've always believed that it's a time to look forward more than back. If we're doing our jobs as managers, they know how they're doing from week-to-week and wouldn't get much new info. We do formal…"
Julie Hein replied to Andy McNabb's discussion 'Compensating Sales People'"Chris, can I clarify? Are the AE's getting the 10% off the late pay or the bookkeepers? Thanks!
Jul"
Julie Hein replied to Jean's discussion 'Holiday promotion for Tanning Salon'"This doesn't help for holiday, but how about using the name Tanuary for some specials in Jan."
Julie Hein replied to Chris Rolando's discussion 'Use it or Lose It!'"Take care of your teeth or lose them too!"
Profile Information
- What radio station/company are you with?
- KZIA-FM, KGYM-AM (KZIA, Inc)
- How long have you worked in the radio sales industry?
- 15 years
Comment Wall (2 comments)
- At 1:53pm on August 5, 2009,
Jingle Jim Reilly said… - Julie,
I sold some jingles in Cedar Rapids some years back including Fortune Roby Real Estate, Stormin' Norman's Swisher Sinclair, Tiny Tims Colony Christmas, etc.
I send out a radio sales tip newsletter called The Jingle Of The Week. May I send you a copy? If you'd like to receive the free sales tips, just send me back your email address!
Jim Reilly
American Music Concepts
AmericanJingles@aol.com
732-2551-504
- At 3:57pm on July 9, 2009,
Rebecca Schwartz said… - Hi Julie!
Just wanted to offer a belated welcome. While I don't think I've had the pleasure of speaking with you, I have spoken with Kellie from time to time. It's great to have you here; thanks for joining!
I really enjoyed your reply to Kent Lankford's post re: commercials for hiring a new salesperson; your points were well-taken, and the two commercials you posted were excellent!
Looking forward to seeing you here often!
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