"Remember that the doc or dentist that owns the practice isn't making any money unless they're seeing patients. And they usually don't handle their own schedule. Many of the them have no training in running a business or…"
"They don't want to be introduced to you. Their e-mail boxes are already full of pitches, spam and other begging. They want someone who can solve a problem. Start with what you can do for them. I would also try other…"
"Something I tried in 1996 which worked: I offered to work at way less than the going rate for six months of great training. If they didn't like me after six months, they hadn't invested much money. If I didn't like them…"
"In our world, we would never give someone a proposal without a meeting about their goals, their customers, their USP, etc. first. Of course, if you're selling HS sports and a big booster wants a quick e-mail about the HS package, maybe we…"
"We are the most expensive in our market by 3 or 4 times--depending on the station. But we guarantee equal rotation of the ads, we only do 3 hour remotes, we always have at least 50 ads running beforehand, etc. We feel like our remotes…"
We're not being sued right now, but we have gotten a couple of packets from them, and now today, a phone call. Any GMs or owners out there working on this and want to have a powwow about it? Thanks!Julie319firstname.lastname@example.orgSee More
"I have a dental office that has been a good client over the years, but when they can't get a new patient an appoinment within a reasonable period, we always pull off the air. More important than my client honoring the contract length…"
"We had a similar biz on years ago--although they also did pens, calendars, coffee, mugs and so on. Then they sold the business. One of the things that was effective were a few simple things to differentiate them. Like we'll…"
"We price ours high (about 4 times what other stations charge) -- and we limit the number we do. We also discuss expectations. No one will drop what they're doing and run to you. But if you need a big dose of awareness of…"
"We do recruitment on the air for about any position. We also sell for a "greatly reduced rate" ads to each of our sellers to promote themselves. The reason for selling it to them is so that they can share with clients that they have skin…"
"We do semi-annual, but I've always believed that it's a time to look forward more than back. If we're doing our jobs as managers, they know how they're doing from week-to-week and wouldn't get much new info. We do formal…"