"Yes, I definitely agree Kathy. I am Gen Y and am sometimes sketched out if a business doesn't have a website. I also prefer to be able to email my doctor - but that won't make or break it for me. I also look for reviews…"
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Julie Irving's Discussions
Advertising did not work---why?
Started this discussion. Last reply by Jeremiah Rieke Jul 29, 2011. 10 Replies 0 Likes
If anyone can give me any useful feedback or opinions I would greatly appreciate it. Maybe some of you have had similar problems, and this can be helpful to use as well. I will try to be as thorough…Continue
Creative ideas for reaching prospects
Started this discussion. Last reply by Julie Irving Sep 7, 2010. 8 Replies 0 Likes
I work for a new station in NYC and have now developed a list of about 20 prospects that are high quality, mostly in education (the category I mainly focus on)...and I simply cannot get in touch with…Continue
Direct Business Suggestions
Started this discussion. Last reply by Rod Schwartz Jul 16, 2010. 4 Replies 0 Likes
I am in New York, and have worked in Washington DC/Baltimore as well. I am really curious as to feedback from those in the top 20ish markets (but other are welcome to respond as well!). I just know…Continue
Car Dealers
Started this discussion. Last reply by Leslie Meyer Jun 8, 2010. 1 Reply 0 Likes
I have decided to start prospecting car dealers. I haven't done much with them in the past...and I am very recently in a new market now (NYC), I was in DC before. What have you done to have success…Continue
Julie Irving's Page
Latest Activity
Julie Irving commented on Mike Brunel's blog post 'What a 6 year old can teach you about sales'"Yes, because confidence is so important! The 6 year old is confident and self-assured because they have not learned anything else. Unfortunately, as adults, we have learned rejection and other negatives that make us lose the confidence -…"
Julie Irving replied to Whitney A. Mueller's discussion 'Should my Dentist have a Facebook page?'"Yes! He should definitely have a Facebook page! I've seen plenty of dentists advertise on Facebook. Pretty much every business should have a Facebook page - at least consumer facing businesses. To initially get fans to…"
Jeremiah Rieke replied to Julie Irving's discussion 'Advertising did not work---why?'"
I worked with an auto dealer who insisted that the only business they got was from their web site. They would ask everyone who came in the door "How did you find us?" The problem with asking questions like this is that the question…"
Julie Irving replied to Chris's discussion 'Advice needed: considering a position'"Hey,
I sent you a message on linkedin with some info."
Julie Irving replied to Chris's discussion 'Advice needed: considering a position'"Hi Chris,
I just got out of radio sales after being in it for about 4-5 years. I am also in the process of getting my MBA. A lot of the questions that you are asking are dependent on many factors including what market you are in, and if…"
Celeste Kreutzer replied to Julie Irving's discussion 'Advertising did not work---why?'"These are all good points because if you've read 33 Ruthless Rules of Local Advertising - people really don't remember where they've heard about you. But Will S. makes a great point on the sufficient scheduling. Since…"
Jack Walker replied to Julie Irving's discussion 'Advertising did not work---why?'"As a customer, nothing gets me more annoyed than to be purchasing an item only to be quizzed about what all me personal info is, particularly when I'm paying cash. That's the category I put the "How did you hear about us"…"
Will Schleifer replied to Julie Irving's discussion 'Advertising did not work---why?'"I have two education institutions as clients, and they both run a consistant schedule several weeks before a new semester/quarter and have excellent results. I would suggest you revisit your copy, and keep in mind the 'what's in it…"
Leslie Meyer replied to Julie Irving's discussion 'Advertising did not work---why?'"In my experience, a business owner asking someone where they heard a message is about as flawed as those cards they hand to customers and have them check a box with where they heard about it. It's flawed on so many levels- by simply asking that…"
Rod Schwartz replied to Julie Irving's discussion 'Advertising did not work---why?'"Julie:
Good for you, wanting to drill down and figure out what happened. Your client is fortunate that you think this way, whether or not they realize it.
We know that the issue isn't the radio medium. (As many…"
Julie Irving replied to Julie Irving's discussion 'Advertising did not work---why?'"They did fliers and a little cable, and apparently that's where people said they heard it. I'm trying to find out more details."
Tom replied to Julie Irving's discussion 'Advertising did not work---why?'"In my past life as a business owner and someone a bit OCD as far as tracking advertising numbers etc., I will tell you this:
Most people do not know where they heard something or saw something unless it is a coupon. Of course on the…"
Julie Irving replied to Julie Irving's discussion 'Advertising did not work---why?'"He asked them where they heard it from, and he also asked if they had heard it on the station.
He ideally wanted 20, but they would have been thrilled with that
I believe they were ok with the overall attendance, but just expected at…"
Jean replied to Julie Irving's discussion 'Advertising did not work---why?'"How do they know they didn't come from the ads on your station? Most people don't go in and say "I heard". And many times they hear it and they're not sure where so they make something up. The fact they had…"
Julie Irving posted a discussionAdvertising did not work---why?
If anyone can give me any useful feedback or opinions I would greatly appreciate it. Maybe some of you have had similar problems, and this can be helpful to use as well. I will try to be as thorough as possible to explain the situation without writing a book. An associate/career/not for profit school recently advertised with my station. They were working with another rep who did not do a good job customer service wise so they gave the account to me. I am in the NYC market. His campaign only…See More
Profile Information
- What radio station/company are you with?
- CBS Radio, 92.3 NOW
- How long have you worked in the radio sales industry?
- 5 years
Comment Wall (3 comments)
- At 8:04am on May 3, 2010,
Rebecca Schwartz said… - Hello Julie,
Welcome to Radio Sales Café, and thank you for joining us! I hope you'll find the site a useful resource. If you have any questions, please let me know; I'm here to help!
Have a great week,
Rebecca
- At 5:54am on May 3, 2010,
Jingle Jim Reilly said… - Julie,
I send out a radio sales tip newsletter called The Jingle of The Week. If you'd like to get a few great ideas every Monday morning, send me your email address and I'll hook you up.
Jim Reilly
American Music Concepts
P 732-255-1504
AmericanJingles@aol.com
- At 12:31pm on May 2, 2010, Rod Schwartz said…
- Hi, Julie -
Welcome to Radio Sales Cafe. Glad you found us! Hope you find the time you spend here to be both enjoyable and profitable.
Cordially,
Rod
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