Commercial help!
Car dealer commercials....how do you get past the "rebates and financing" boring commercial spots (but still have to have that info in them)?? Need ideas, please!!! Thanks so much!!!
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Karen Carroll's Discussions
Commercial help!
Started this discussion. Last reply by Allen Bailey May 10, 2011. 6 Replies 0 Likes
Car dealer commercials....how do you get past the "rebates and financing" boring commercial spots (but still have to have that info in them)?? Need ideas, please!!! Thanks so much!!!
THANK YOU!!!!
Started Jul 9, 2010 0 Replies 0 Likes
I just wanted to thank everyone for all of their wonderful ideas for my BNI commercial!!! I am reviewing it all very closely (there is ALOT to review, WOW) and have already used some of the ideas…Continue
Network Presentations
Started this discussion. Last reply by Jack Walker Jul 2, 2010. 41 Replies 0 Likes
I have recently joined a networking group BNI (Business Networking International). Hopefully someone is familiar with and a BNI group in your area. My assistance request is this.....Radio…Continue
Car Dealer Promotions
Started this discussion. Last reply by Bruce Walchuk Nov 3, 2009. 6 Replies 0 Likes
I am trying to come up with a car dealer promotion for my Ford customer. Car dealer seem the hardest to get creative and still make it coopable! Please help! If someone has done something different…Continue
Karen Carroll's Page
Latest Activity
Allen Bailey replied to Karen Carroll's discussion 'Commercial help!'
What will the car do for me? How will I look in it? What will other people think when they see me in it? Selling an emotionally charged ad to a car dealer can be done....TV does it with picture....remember, we create the picture in the mind...we can…
Neil Holmes replied to Karen Carroll's discussion 'Commercial help!'
Karen:
You can get past the rebates and financing by making it the highlight - show how much fun it is to get them. Here's the first in a campaign we produced at Voice Creative (wow - almost 10 years ago). I hope it sparks some…
Jack Walker replied to Karen Carroll's discussion 'Commercial help!'
I think Jane is right on target. Almost impossible to change. A lot like Realtors who think the best way to sell a house is a billboard with their smiling face on it.
Joe Lyons replied to Karen Carroll's discussion 'Commercial help!'
People are monthly payment buyers when it comes to cars. You could sell Bentleys if you advertised them for $300 per month. Forget everything else. Rebates and financing and coming out on Saturday to meet a DJ or a Ball Player mean little unless the…
Jane K. Ashley replied to Karen Carroll's discussion 'Commercial help!'
It is VERY difficult to get past the "rebates and financing" because they are usually part of their co-op program if they are utilizing co-op. Car dealership management believe that they know everything and are all powerful, and it is…
Rebecca Schwartz replied to Karen Carroll's discussion 'Commercial help!'
Karen,
Have you read Paul Weyland's article, How to Help Automotive Dealerships in 2011? Perhaps there would be some ideas there you could use.
Here are some other past discussions on promotions for car dealers that may provide you with…
Karen Carroll replied to Jeffrey Hedquist's discussion 'Radio Visuals'
How do you access your copy library??
Karen Carroll replied to Joe Madden's discussion 'account list management'
We use a system called... In A Box. It is a program designed for radio. Accounts get claimed, make appts (dropdown for type of appt. ie remote, cna, cold call) make notes after appointment and immediately prompts you to make next appt. It is a great…
Karen Carroll replied to Jessica Norgaard's discussion 'Station Promotion'
Jessica,
Our station has two events each year that are very successfull. We have a Women's expo and a Bridal Expo. They continue to grow each year. The bridal show has been going strong for 7 years! The women's show we incorporate a local…
Karen Carroll replied to Dan Watts's discussion 'For Sales Managers - Sales Staff Accountability'
I also think that most account executive's struggle with organization. I have talked with some co-workers about creating a small "accountability group". We would talk about what we are working on with each other and are accountable to…
Karen Carroll replied to Dan Watts's discussion 'For Sales Managers - Sales Staff Accountability'
I am not a sales manager, however, our stations use a web based program called "in a box". It keeps our calendar with notes. When one task is completed you immediately schedule your next task/appointment for that client. As far as the…
THANK YOU!!!!
I just wanted to thank everyone for all of their wonderful ideas for my BNI commercial!!! I am reviewing it all very closely (there is ALOT to review, WOW) and have already used some of the ideas in my 45 second spot!! I will be contacting some of you for more information! Again, thanks Radio Sales Cafe! It is amazing at the teamwork that everyone has on this website!!See More
Discussion posted by Karen Carroll
Jack Walker replied to Karen Carroll's discussion 'Network Presentations'
This will not respond directly to your question, but Roy Williams had an article on MMM about two years ago answering the question of print vs radio. Roy was working with a client on a weight loss product. He ran a nice print ad for the client, got…
Rod Schwartz replied to Karen Carroll's discussion 'Network Presentations'
Cindy,
Don't know if this is Delores' source, but if you're able to secure a copy of the March 14, 1983 issue of Advertising Age (perhaps online?), you'll find on pages 27-28 an article by Jack Trout & Al Ries (co-authors of…
Profile Information
- What radio station/company are you with?
- Bristol Broadcasting
- How long have you worked in the radio sales industry?
- 3 1/2 years. Was with the local daily paper in sales for 8 years prior to radio.
Comment Wall (4 comments)
- At 10:27am on October 29, 2009,
Chris Rolando said… - Quick idea that I want to do here: Saturday Night Drive In Movie. Have it on the lot free. Get with the movie theatre for a Family Friendly Movie that ytou can show on a big screen (or side of the building with a high end projector), broadcast audio via low power FM transmitter. Set up Hot Dog Cart with proceeds going to a charity etc... and have Movie Night on the lot! I think if would have great nostalgia value.
- At 12:33pm on October 7, 2009,
Rebecca Schwartz said…
- Hi Karen!
Thank you for joining RSC, and welcome! Do you work with Jamie Futrell, by any chance?
~ Rebecca
- At 9:39am on October 7, 2009,
Rod Schwartz said…
- Hi, Karen -
Welcome to our group! Glad to have you with us.
-Rod
- At 3:58am on October 7, 2009,
Jingle Jim Reilly said… - Karen,
I'm the guy that created the national jingles for Dippin' Dots Ice Cream.
I send out a radio sales tip newsletter every Monday morning called, The Jingle Of The Week. If you'd like a copy send me your email address and I'll hook you up!
Jim Reilly
American Music Concepts
Email: AmericanJingles@aol.com
732-255-1504 Delete Comment
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