"Phone numbers work IF they have a number easily remembered that tie in with the client's name or particular expertise - example - a Weight Loss center with the number 555-DIET. That works! However, just like an address, if the phone number…"
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Kathy Fredericks
- Female
- Findlay, OH
- United States
- Blog Posts
- Discussions (13)
- Revenue Opportunites
- Videos
Kathy Fredericks's Page
Latest Activity
Kathy Fredericks replied to Rebecca Schwartz's discussion 'Friday Poll: What's Your Take on Phone Numbers in Radio Ads?'Kathy Fredericks replied to Rebecca Schwartz's discussion 'Friday Poll: What's the Farthest You've Traveled for a Sales Call?'"I am in Findlay, OH about 40 miles south of Toledo. I once traveled to Louisville, KY (6 hours away) to make a call on an agency when I was with cable TV sales. I'm happy to report the call was profitable and I am still friends with…"
Kathy Fredericks replied to Rebecca Schwartz's discussion 'Friday Poll: Are You Organizing a Home & Garden Show, Farm Show, or Business Expo?'"Our stations have hosted a Leisure Living Home Show for 45 years and it's still going strong! It's always in the spring around the last weekend of March. We have about 100 exhibitors indoors. We package the booth space with radio…"
Kathy Fredericks replied to Missy Hawkins's discussion 'Tattoo Shops'"If you want to go one better than just copy, how about a promotion just for the tatoo shop? Our classic rock station just did a "Show us your tats" and it was VERY well received! This can be promoted on air and on-line. Listeners submit…"
Kathy Fredericks replied to Rebecca Schwartz's discussion 'Friday Poll: Your Favorite Christmas Album'"Love it! Some great artists here and it will definitely "let the good times roll!""
Kathy Fredericks replied to Rebecca Schwartz's discussion 'Friday Poll: Your Favorite Christmas Album'"Hands down "White Christmas" by Bing Crosby - the one with just his face in a Santa hat on the cover! This reminds me of Christmas when I was a little girl because it was always the first album (yes - vinyl!) that my parents put on the old…"
Kathy Fredericks replied to Whitney A. Mueller's discussion 'Should my Dentist have a Facebook page?'"My daughter is 27, her husband is 28 and my son is 24. I rely on them a LOT for this stuff. Of course I research these topics as well, but there's still nothing better than getting it "directly from the horse's mouth" so to…"
Kathy Fredericks replied to Whitney A. Mueller's discussion 'Should my Dentist have a Facebook page?'"I have a dentist who has a Facebook page. Again, as the other replies suggest, it must be used correctly with dental/health advice, etc. My dentist has also used Facebook as a vehicle for patients to book their appointments directly from his page.…"
Kathy Fredericks replied to Rebecca Schwartz's discussion 'Friday Poll: What HS Sports Sponsorships Are You Offering?'"We also sell on a tier basis. We have annual "booster" sponsors that receive all the sports we carry throughout the year - (local) high school, college and the NFL team that we carry and it's a fixed price per month. We also…"
Kathy Fredericks replied to Rebecca Schwartz's discussion 'Friday Poll: What's on Your Summer Reading List?'"Steven Tyler's book (and Steven!) is amazing! What a life he's had!"
Kathy Fredericks replied to Rebecca Schwartz's discussion 'Friday Poll: What's on Your Summer Reading List?'""The Greatest Salesman in the World" by Og Mandino...if you've read it before, read it again. If you've never read it..do so!
Also another re-read for me "Success is a Choice: 10 steps to Overachieving in Business and in…"
Kathy Fredericks liked Rebecca Schwartz's discussion Friday Poll: What's on Your Summer Reading List?Kathy Fredericks replied to Rebecca Schwartz's discussion 'Friday Poll: How Do You Politely Disengage from a Long-winded Client?'"I JUST had this happen this week when I was face to face with a client. He was rambling on and on. We had luckily wrapped up the proposal part of the meeting and he started in on his new boat, his place at the lake and his grandkids coming to visit…"
Kathy Fredericks replied to Rebecca Schwartz's discussion 'Car & Truck Dealerships'"These are 2 spots we produced for a free gas offer that one of our clients has going on through June (or until someone cracks the safe!) along with a current offer on the vehicle..."
Profile Information
- What radio station/company are you with?
- Blanchard River Broadcasting-WKXA, WBUK, WFIN
- How long have you worked in the radio sales industry?
- 14 years; 15 in cable television
Comment Wall (4 comments)
- At 6:09am on July 22, 2011,
Jennifer Bliss said… - Happy Birthday tomorrow fellow SAS'er!
- At 11:31am on March 25, 2011,
Montressa Barbee said… - We're glad you're here!
- At 10:58am on March 18, 2011,
Jingle Jim Reilly said… Kathy,
I send out a radio sales tip newsletter called The Jingle of The Week. If you'd like to get a few great ideas every Monday morning, send me your email address and I'll hook you up.
Jim Reilly
American Music ConceptsAmericanJingles@aol.com
P 732-255-1504
- At 8:04am on March 18, 2011,
Rebecca Schwartz said… Kathy,
Welcome to Radio Sales Café, and thank you for joining us! I hope you'll find the site a useful resource. If you have any questions, please let me know - I'm here to help.
Also, if you're on Facebook and/or Twitter, you might like to follow RSC there (links on the right side of the page); we're constantly posting motivational quotes, sales tips & articles, ideas for promotions, etc., that are not found on the site per se.
Best wishes,
Rebecca
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