Anna,
In addition to Diane's comments, we are on our 3rd year doing advantage and we have had much success with the program. It's designed for small to medium sized businesses who don't have a large amount of money to…
I have a client who owns a general store type business in a small village. They sell plant food, mulch, carharts, livestock feed, fish and aquariums, lawn and garden supplies and other misc items. This client wanted to grow their…
We have a prize wheel that you can spin. It looks like the wheel of fortune wheel and each space is a number. You get the prize assoicate with the number you land on. We get tickets, gift certificates and station items to give…
Our most successful promotion tin 2010 was the Taste of Home Cooking School, which was a dual station promotion with our AM and our classic hits FM sation. We sold out the event, sold booths, ads in programs, ad space on the goodie bags…
I like to use the RAB website to get some new ideas. I also cold call and visit clients I haven't seen in a while - it usually shakes loose the cobwebs and sparks future business. I also use the promotions calendar on the RAB to find causes I…
Chris,
Not sure if you've gotten feedback about breaking into medical, but wanted to share my two cents. The success that I've had with Medical has mostly been with Sports sponsorships, public awareness campaigns and ask the expert…
Cliff,
Not sure if you got answers yet about Buffalo Wild Wings, but here in Findlay Ohio the buys are placed locally. There is an owner who has 2 l ocations in the area an he places his own radio buys. He does use radio and it is successful for…
I live and work in Findlay, OH. In August of 2007, we had a flood which crippled most of Findlay and Ottawa. My husband and I both work for out stations and we were personally affected by this disaster. I still get emotional thinking about it or…
Jun 11, 2010
our radio stations just finished the Advantage program. It's a great program and generates great consistent revenue for our stations.
I send out a radio sales tip newsletter called The Jingle of The Week. If you'd like to get a few great ideas every Monday morning, send me your email address and I'll hook you up.
Jim Reilly
American Music Concepts
P 732-255-1504
AmericanJingles@aol.com