Radio Sales Café

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Laci M Hernandez
  • Female
  • Bradley, IL
  • United States
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Laci M Hernandez's Friends

  • Geoff Bate
  • Jessica Norgaard
  • Jennifer Bliss
  • Blake of Radio Muscle
  • jan liverman
  • Ken Wood
  • Rod Schwartz
  • Rebecca Schwartz

Laci M Hernandez's Discussions

ON AIR JOB OPPORTUNITIES IN CHICAGO IL

Started yesterday 0 Replies

Hey! I have a DJ friend here who is looking to move to the city. Does anyone know of any job openings? He is interested in Top 40s, oldies, anything but country. Continue

ON AIR JOB OPPORTUNITIES IN CHICAGO IL

Started yesterday 0 Replies

Hey! I have a DJ friend here who is looking to move to the city. Does anyone know of any job openings? He is interested in Top 40s, oldies, anything but country. Continue

Same Industry, Same Name, Same Stations

Started this discussion. Last reply by Jack Walker May 18. 2 Replies

Hello! I have a problem and I am stuck with the commercials. In the past 2 days I met with two staffing/hiring companies that want to start a campaign with us (all 3 stations). Years ago they were…Continue

Account Organization/Database/Program

Started this discussion. Last reply by Pam at Kasl Radio AM 1240 Mar 30. 4 Replies

Hello all!I currently am using a "flash card" method to organize my accounts. I have them grouped and make sure to go through one group of cards a week to make sure that at least every account is…Continue

 

Laci M Hernandez's Page

Latest Activity

Laci M Hernandez posted discussions
yesterday
Jack Walker replied to Laci M Hernandez's discussion 'Same Industry, Same Name, Same Stations'
"Rod makes great points. I work with two fierce competitors; one uses the jingle and the other voices her own ads. By simply changing the delivery method, both have been very happy for years. This does, however, give you a lot of leverage to go for…"
May 18
Rod Schwartz replied to Laci M Hernandez's discussion 'Same Industry, Same Name, Same Stations'
"Laci, I faced a similar problem years ago with two advertisers who were competitors, though in a different field from your recruitment agencies.  The problem was solved rather quickly when one of them opted to have a jingle created (which they…"
May 16
Laci M Hernandez posted a discussion

Same Industry, Same Name, Same Stations

Hello! I have a problem and I am stuck with the commercials. In the past 2 days I met with two staffing/hiring companies that want to start a campaign with us (all 3 stations). Years ago they were the same company, but broke apart, and now they both have "People" in their names and are struggling to get the public to know the differences between the two. 1. People Link- looking for quality employees that already have jobs but are looking for greater pay, benefits, opportunities. 2. People 4 U-…See More
May 16
2 Comments
Pam at Kasl Radio AM 1240 replied to Laci M Hernandez's discussion 'Account Organization/Database/Program'
"Gosh, I'm so old school.  I use a regular calendar.  I write the business name down on the date their ad expires, when their contract is about to expire, when any of my businesses have an event, and when I need to make a visit to…"
Mar 30
Rebecca Schwartz replied to Laci M Hernandez's discussion 'Account Organization/Database/Program'
"On the RSC Facebook page, Mike Thomson commented, "Nothing beats Maximizer - www.maximizer.com.";"
Mar 30
Alan Moir replied to Laci M Hernandez's discussion 'Account Organization/Database/Program'
"Hi Laci. I'm with the company that Chris Rolando mentioned in his reply, www.inaboxonline.com Yes, there is a MUCH better way to handle your account maintenance and prospecting than the "flash card" method, its the Account…"
Mar 29
Chris Rolando replied to Laci M Hernandez's discussion 'Account Organization/Database/Program'
"Well my company uses www.inaboxonline.com... a fully integrated sales solution with copy modules, calendar modules, contract writer and about a dozen other things.  BUT... my company also wrote the program and have about 3000 users world…"
Mar 29
Laci M Hernandez posted a discussion

Account Organization/Database/Program

Hello all!I currently am using a "flash card" method to organize my accounts. I have them grouped and make sure to go through one group of cards a week to make sure that at least every account is being contacted every 5-6 weeks. Then I write on the card any updates on the account. I was thinking there HAS to be better technology to this method. Is anyone using a program on their computer that can organize account info and updates, as well as tell you who needs to be called which week and so…See More
Mar 26
4 Comments
Peter Brown replied to Laci M Hernandez's discussion 'Greenhouse/Nursery'
"I like the "garden tip of the week" idea.  Including a jingle in your presentation is a good idea because it goes farther than a regular radio commercial in getting a prospective client excited about their possibilities on…"
Feb 24
Lynn Lambrecht replied to Laci M Hernandez's discussion 'Greenhouse/Nursery'
"I have a client who has been in the business for over 40 years and is the guy everyone comes to with questions. So we created a "Garden Tip of the Week" promotion. Every week I ask him which plant or group of plants he wants to run on…"
Feb 24
Darren Matassa replied to Laci M Hernandez's discussion 'Greenhouse/Nursery'
"Family owned ... who cares!... prices... irrelevant. Large selection .. they'd better have. Why would any potential Gardener go to your clients nursery first? All nurseries have plants , evergreens, trees, ect..... so thats not unique…"
Feb 24
Rod Schwartz replied to Laci M Hernandez's discussion 'Greenhouse/Nursery'
"Here's a jingle recorded several years ago for a local nursery/landscaping business that sounds quite similar to your prospect.  This one-minute cut combines the :30-second full sing with the client voicing the back half.  I believe…"
Feb 21
Laci M Hernandez posted a discussion

Greenhouse/Nursery

Anyone have any great ideas for this Nursery demo I am working on? I am working on a proposal and demo for spring. They sell Trees Shrubs, evergreens, river rock and landscape ornaments. THey are family owned and have reasonable prices on a large selection of inventory. They havent been on air with us before, so I am looking for a killer demo. Id like to focus on getting your yard ready for spring. Any ideas fellow writers?See More
Feb 21
4 Comments
Betsy Ray replied to Laci M Hernandez's discussion 'Revenue Opportunities: Winter Weather Driving Tips'
"Hi Laci~ We have a local body shop that runs tip all year and here are the winter tips they use. Hope this helps!   1- this winter Accelerate and decelerate slowly. Applying the gas slowly to accelerate is the best method for regaining traction…"
Nov 11, 2011
Sean Belfry replied to Laci M Hernandez's discussion 'Revenue Opportunities: Winter Weather Driving Tips'
"We are trying this for the first time this season. We have a local towing company coming in to do the spots and a couple of interviews for ways to be prepared for the winter. What needs to be done to your car and driving techniques in snow and ice.…"
Nov 11, 2011

Profile Information

What radio station/company are you with?
Milner Broadcasting
How long have you worked in the radio sales industry?
3 months

Comment Wall (4 comments)

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At 8:35am on August 22, 2011, Jennifer Bliss said…
Thanks for your note!  Hope we get to work with  you soon (when/if you do sign up with the SAS!)  Thanks again!
At 6:46am on August 16, 2011, Jennifer Bliss said…
Hi there!  Not sure if you already saw this Free service or not but we would LOVE for you to be a part of it!  RSC even featured it as a conversation/Topic!  http://www.radiosalescafe.com/forum/topics/swap-a-spot-network-free-voice
At 6:31am on August 1, 2011, Jingle Jim Reilly said…

Laci,

 

I send out a radio sales tip newsletter called The Jingle Of The Week. May I send you a copy? If you'd like to receive the free sales tips, just send me back your email address!

Jim Reilly
American Music Concepts
JingleJim@AmericanMusicConcepts.com
732-2551-504

At 10:22am on July 29, 2011, Rebecca Schwartz said…

Laci,

Welcome to Radio Sales Café, and thank you for joining us - it's nice to see you here! :)

I hope you'll find the site a useful resource. If you have any questions, please let me know. Also, if you're on Facebook and/or Twitter, you might like to follow RSC there (links on the right side of the page); we're constantly posting motivational quotes, sales tips & articles, ideas for promotions, etc., that are not found on the site per se.

Best wishes,

Rebecca

 
 
 

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