"Look forward to getting your email address.
As for intel on specific industries, search "trade publications", "trade organizations" and "trade blogs" for each industry of interest (for example,…"
Networking for radio sales professionals from Grace Broadcast Sales.
Larry Jennings's Discussions
What's in Your Bag?
Started this discussion. Last reply by Larry Jennings Jun 22, 2012. 4 Replies 1 Like
Local sales is really the lifeblood of a healthy radio station and accurate, up-to-date business intelligence is the lifeblood of local sales. Thanks to the Internet, there are literally zillions of…Continue
Tags: growth, revenue, business, new, intelligence
Halt! Identify Yourself!
Started this discussion. Last reply by Jack Walker Jun 21, 2012. 12 Replies 1 Like
Ok, I've given it away. I'm a U.S. Marine veteran who has guarded many a post. As I thought about radio sales today, this imperative from my military days came rushing back to mind. It's always been…Continue
Tags: evolve, insight, growth, professional
Larry Jennings's Page
Latest Activity
Larry Jennings replied to Katie Jones's discussion 'Healthcare - Doctors/Orthodontists/Dentists/Allergists/etc.'"Katie,
The idea of working the admin is all about creating an inside coach--someone who will inform you of best times to call or share information about coming initiatives that you can use to craft solutions before evern seeing a doctor. They…"
Larry Jennings replied to Katie Jones's discussion '"Can you just email me the info?"'"Katie,
I understand your dliemma regarding Arbitron. That may be a blessing in disguise because you don't have the ability to rant on about your rank or ratings. What do you know about your audience that's relevant to the business…"
Larry Jennings replied to Katie Jones's discussion '"Can you just email me the info?"'"There was a time when I'd strangle a seller who emailed station info instead of insisting on a face-to-face. But the reality now is that people are so time strapped and under-staffed, they don't have time to take potentially meaningless…"
Larry Jennings replied to Katie Jones's discussion 'Healthcare - Doctors/Orthodontists/Dentists/Allergists/etc.'"Katie,
Honestly, in Atlanta, I don't hear a lot of this type of advertising either. Principally, I see and hear group practices far more than individual doctors. I'm a big believer in beginning the process with an understanding of…"
Larry Jennings replied to Greg Friend's discussion 'No Foot Traffic in Mall'"This is a dead prospect in my view. First of all, if the mall has no traffic, you can't be their savior. Having a need and the money to invest in a solution are two critical elements that must be present in order to spend time…"
Larry Jennings replied to Rebecca Schwartz's discussion 'Friday Poll: How Do You Market Yourself?'"Great subject! I've always started with an internal gut check on my mission and how I want to be perceived. For me, marketing myself is all about tapping into resources that I can in turn leverage to burnish my brand as a value-added marketing…"
Larry Jennings replied to Rebecca Schwartz's discussion 'Friday Poll: What Do You Do to Stand Out?'"From my first day at Baltimore's 98 Rock, I realized that we worked in a commoditized business. By and large, we have long been reduced to rating points and the cost to buyers are willing to pay for us to deliver them. In many other scenarios…"
Larry Jennings replied to Rebecca Schwartz's discussion 'Friday Poll: How Did You Get into Radio Advertising Sales?'"I was enrolled in the Annenberg School of Communications at Temple U and spending my summer interning at the station I grew up listening to. Oh my God, what a thrill! At the end of the summer, the GM offered me a sales gig. I had zero interest…"
Larry Jennings replied to Larry Jennings's discussion 'What's in Your Bag?'"Darrell,
Never heard of Reference USA. Thanks for sharing. For those of us who no longer have local libraries, is it also available on line?"
Larry Jennings replied to Larry Jennings's discussion 'What's in Your Bag?'"Himanshu,
You're absolutely right...monitoring competitors is a time-tested approach to lead generation. After all, that's where the adverisers are who've already bought into the value of radio advertising. It's critical that…"
Darrell Picou replied to Larry Jennings's discussion 'What's in Your Bag?'"Check to see if you have access to Reference USA through your local library. This is a great source to find information on local companies. You can also check with your city and/of parish government to see if they issue monthly…"
Himanshu Agarwal replied to Larry Jennings's discussion 'What's in Your Bag?'"Always remain tuned to your competitors station than yours and think what did they did right that than you! Tell those advertisers, how your station would have approached the scheduling of the ads or any other creative or production element.
I would…"
Larry Jennings posted a discussionWhat's in Your Bag?
Local sales is really the lifeblood of a healthy radio station and accurate, up-to-date business intelligence is the lifeblood of local sales. Thanks to the Internet, there are literally zillions of possible sources of data that can inform our prospecting, solutions development and revenue growth. Aside from the business section of the local paper, what are some of your favorite sources for business intelligence today?See More
Jack Walker replied to Larry Jennings's discussion 'Halt! Identify Yourself!'"When I'm in a small or large group setting and everyone stands up to tell a little about themselves I often use something like this. "You know, the truth is you really don't care what I do for a living. You only want to know if I…"
Profile Information
- What radio station/company are you with?
- Tactix Sales & Marketing, LLC
- How long have you worked in the radio sales industry?
- Over 10 years
Comment Wall (2 comments)
- At 6:09am on June 8, 2012,
Jingle Jim Reilly said… Larry,
I send out a weekly Radio Sales Tip Newsletter called the Jingle Of The Week.
Most members of Radio Sales Cafe are subscribers ... It's free and I know you'll get many great money making ideas from it. May I send you a copy?
RSC does not supply email addresses. If you'd like free money making ideas every Monday Morning, please send me back your email address and I'll set you right up.
JingleJim@AmericanMusicConcepts.com
Jim Reilly
President
American Music Concepts
122 Stone Hedge Drive
Toms River, New Jersey 08753
P 732-604-8625
www.americanmusicconcepts.com
- At 10:45am on May 23, 2012,
Rebecca Schwartz said… Larry,
Welcome to Radio Sales Café and thank you for joining us! I hope you'll find the site a useful resource. If you have any questions, please let me know.
Also, if you're on Facebook and/or Twitter, you might like to follow RSC there (links on the right side of the page); we're constantly posting motivational quotes, sales tips & articles, ideas for promotions, etc., that are not found on the site per se.
Best wishes,
Rebecca
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