"Would love to see the 1-sheet mentioned above. Please send to jackwalker@krzk.com.
"
A networking site for Radio advertising sales professionals.
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Leslie Cassis
- Female
- Grand Haven, MI
- United States
- Blog Posts
- Discussions (26)
- Revenue Opportunites
- Videos
Leslie Cassis's Discussions
Agency Presentations
Started this discussion. Last reply by Leslie Cassis Jun 17, 2011. 2 Replies 0 Likes
With 20 years of radio sales under my belt at a small market station, I have never really had to present to an agency. We just get the call for spots. I've reached out and am trying to break that…Continue
Groupon, LivingSocial, Etc
Started this discussion. Last reply by Jack Walker Jan 31, 2011. 2 Replies 0 Likes
As the newest form of "marketing," these companies are popping up all over especially locally ...I welcome anyone's thoughts, ideas, and further discussion.regarding the impact it will have on local…Continue
Community Owned Hospitals
Started this discussion. Last reply by Leslie Cassis Jan 11, 2011. 18 Replies 0 Likes
I ask this huge group of experienced sales pros....Why would a hospital cut their budget from local radio to pur up billboards...And on top of that instead of using the "local" station to reach the…Continue
Website sales
Started this discussion. Last reply by Jack Walker Mar 8. 9 Replies 0 Likes
I am looking for rates being charged for clients logos put on station websites as well as hotlinks from your station website to a clients website... and if anyone is doing video commercials for…Continue
Leslie Cassis's Page
Latest Activity
Britney Young replied to Leslie Cassis's discussion 'Website sales'"Hi Matthew!
I would love to see a copy of your one sheet for this promotion!"
Leslie Cassis replied to Leslie Cassis's discussion 'Agency Presentations'"Happy Friday Julie,
Thanks for sharing your agency experience. One obstacle I have is that we are not Arbitron rated and the "numbers" are not available to me...and our reach is now 6,000 Watts. So I've come to rely…"
Julie Slanaker replied to Leslie Cassis's discussion 'Agency Presentations'"Hi Leslie,
I too work for a small market station and have for the last 10.5 years. I have run in to the same issue. I had been here at KFMJ for almost 5 years before I was asked to present a proposal to an agency. Basically…"
Leslie Cassis posted a discussionAgency Presentations
With 20 years of radio sales under my belt at a small market station, I have never really had to present to an agency. We just get the call for spots. I've reached out and am trying to break that cycle to get more of what's out there. I don't have a whiz bang computer presentation...just your basic media kit. We have gone from 3 to 6000 wats along with many other technical improvements because of new ownership. Does any one have any pointers?See More
Jack Walker replied to Leslie Cassis's discussion 'Groupon, LivingSocial, Etc'"This concept is an updated version of the old Bid for Bargains on-air programs. We began adding an on-line component three years ago, gradually reducing the on-air programs. Now, we're web only with increased sales.
Our radio station…"
Jennifer Gosling replied to Leslie Cassis's discussion 'Groupon, LivingSocial, Etc'"I think it is a great opportunity to expand our web sales.
Here is what I am pitching to my station:
Add a segment to the website where we can advertise businesses.
There will be a "deal of the day" just like these…"
Leslie Cassis posted a discussionGroupon, LivingSocial, Etc
As the newest form of "marketing," these companies are popping up all over especially locally ...I welcome anyone's thoughts, ideas, and further discussion.regarding the impact it will have on local radio... as well as the approach to hang on to the $ this newest group may jeopardize.
Leslie Cassis replied to Rebecca Schwartz's discussion 'Friday Poll: Your Thoughts on Remote Broadcasts'"I agree..."
Leslie Cassis replied to Rebecca Schwartz's discussion 'Friday Poll: Your Thoughts on Remote Broadcasts'"We do alot of remotes. Some are for "call to action"....and some are event oriented. What works nice is our remotes include a substantial spot and promo schedule. and of course we encourage the client…"
Jack Walker replied to Leslie Cassis's discussion 'Community Owned Hospitals'"Hospitals have always liked a multi-media campaign. If they are using an agency of relying on a consultant to guide their marketing efforts, you will see a lot more money go towards billboards, print, TV and direct mail. Agencies like these…"
John Koon replied to Leslie Cassis's discussion 'Community Owned Hospitals'"Leslie,
This is not an uncommon problem. It is happening everywhere! The reason I have found that this is happening is a lot of "Community Hospitals" are "in bed" with…"
jan liverman replied to Leslie Cassis's discussion 'Community Owned Hospitals'"Just wondering....are they the only hospital in town?"
Rod Schwartz replied to Leslie Cassis's discussion 'Community Owned Hospitals'"Rick,
Fortunately in our case, the hospital's use of one or two targeted billboards (one being across from the Chamber of Commerce) doesn't reflect a lack of belief in radio, but only their desire to reach patrons across multiple…"
Profile Information
- What radio station/company are you with?
- WGHN AM & FM
- How long have you worked in the radio sales industry?
- 20 Years
Comment Wall (2 comments)
- At 5:45pm on April 20, 2010,
Jingle Jim Reilly said… - Leslie,
I send out a radio sales tip newsletter called The Jingle of The Week. If you'd like to get a few great ideas every Monday morning, send me your email address and I'll hook you up.
Jim Reilly
American Music Concepts
P 732-255-1504
AmericanJingles@aol.com
- At 3:44pm on April 20, 2010,
Rebecca Schwartz said… - Hello Leslie,
Welcome to Radio Sales Café, and thank you for joining us! I hope you find the site a useful resource. If you have any questions, please let me know -- I'm here to help!
Best wishes,
Rebecca
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