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Leslie Meyer's Discussions
Gateway Ads
Started this discussion. Last reply by James A. Bowman Jan 8, 2010. 2 Replies 0 Likes
Jewelry Store Ideas
Started this discussion. Last reply by coleportato Oct 22, 2009. 5 Replies 0 Likes
Leslie Meyer's Page
Latest Activity
Leslie Meyer replied to Julie Irving's discussion 'Advertising did not work---why?'"In my experience, a business owner asking someone where they heard a message is about as flawed as those cards they hand to customers and have them check a box with where they heard about it. It's flawed on so many levels- by simply asking that…"
Leslie Meyer replied to Bob DeBlois's discussion 'Recruiting new Account Managers in Radio Sales'"I've gotten more response from my latest attempt.
I find in most employment ads, businesses tend to tell people what they are looking for- but do very little to sell themselves. I approached it in the opposite manner. I sold the prospective…"
Leslie Meyer replied to Ron Revere's discussion 'High School Sports'"Scoreboard sponsor- if you announce scores from area schools
Collision/Play of the Game
Gametime temp
Halftime Show sponsorship
Post game sponsorship
Defining moment of the game- some moment that turned the team/outcome around"
Leslie Meyer replied to Dan Watts's discussion 'For Sales Managers - Sales Staff Accountability'"In the past, other sales managers have tried various things:
- copy appointment books
- call clients and check up
- complete daily sales logs etc.
- account reviews to see if we were following the "system"
As an account executive, I felt…"
Leslie Meyer replied to John Potter's discussion 'Social Networking Ad Revenue'"We've incorporated Facebook into some of our packages for added-value.
We announce our live broadcasts on there and send an invitation to the broadcast to all of our Facebook fans. it's helped to increase sales on a package that some…"
Leslie Meyer replied to Julie Irving's discussion 'Car Dealers'"Looking at the auto industry currently, the dealerships make their most margins on used cars. While your station may skew young, most young people will tend to purchase a good, reliable used car since they don't necessarily have the money to…"
Leslie Meyer replied to Amy Dillon's discussion 'Grocery Promo - need on that has some "meat" to it?'"Look up on the RAB website at the calendar. There's dairy week, beef month, grilling month, etc. There's even a Julia Child's appreciation month.
For grilling month, the grocer could give away an ultimate grill package: grill,…"
James A. Bowman replied to Leslie Meyer's discussion 'Gateway Ads'"Yes. We cover a lot of local sporting events. We do some local high school football games strictly on line and when a 'listener' signs on to one of our streams, the first 30 seconds are an audio ad while looking at a display ad. We charged…"
Patrick Cleary replied to Leslie Meyer's discussion 'Gateway Ads'"We had one business that had a significant online component as a sponsor, but they just went out of business. It is a hard sell - we had a package that included a percentage on the national preempted spots as well, but it was nominal revenue. Our…"
A discussion started by Leslie Meyer was featuredGateway Ads
Have any of you had success selling gateway ads on your station websites? Gateway ads are the commercials (TV spots on radio websites or simply the radio production) that plays when you go to stream the station online. It's a 30-second spot and can't be bipassed by the user- so it's nice benefit to advertisers.What worked? What didn't work? Was it simply added-value? What types of businesses were the most interested?I'm asking because we've had this available to our clients for almost a year.…See More
Leslie Meyer replied to Rod Schwartz's discussion 'Great New "Radio Gets Results" Video from Puget Sound Radio Broadcasters Association'"Thanks for posting this Rod. It is a phenomenal video."
Leslie Meyer posted a discussionGateway Ads
Have any of you had success selling gateway ads on your station websites? Gateway ads are the commercials (TV spots on radio websites or simply the radio production) that plays when you go to stream the station online. It's a 30-second spot and can't be bipassed by the user- so it's nice benefit to advertisers.What worked? What didn't work? Was it simply added-value? What types of businesses were the most interested?I'm asking because we've had this available to our clients for almost a year.…See More
Leslie Meyer replied to Lana Butts's discussion 'Valentine's Day Promotions'"I was hoping someone would ask this.
We've been doing something the past few years that kind of fizzled out."
Leslie Meyer replied to Blake of Radio Muscle's discussion 'The Million Dollar Question?'"That's funny Rod because I've used the same type of question for several of my clients: "Can you stand me for another year?"
I agree on not having a prepared statement to use on every client. I go into each meeting prepared with…"
Leslie Meyer replied to Don Collett's discussion 'Overcoming Objections from Screen Printer/Banner Maker'"Have you tried asking him how many people he hands t-shirts out to at a single event? Is it 50? 100? 200? Then take a Maximiser report and show him how many listeners you have in a single daypart- maybe morning drive (It doesn't have to be your…"
Profile Information
- What radio station/company are you with?
- KXEO, Inc.- KWWR, KXEO
- How long have you worked in the radio sales industry?
- 5 years
Comment Wall (1 comment)
- At 12:48pm on August 4, 2009,
Jingle Jim Reilly said… - Leslie,
I send out a radio sales tip newsletter every Monday morning called, The Jingle Of The Week. If you'd like a copy send me your email address and I'll hook you up!
Jim Reilly
American Music Concepts
Email: AmericanJingles@aol.com
732-255-1504
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