"Our Office Manager's son was used earlier this year in a series of ads for a local fast food restaurant. The owner offers an extensive menu of chicken, beef, pork and fish items, so I created a series of ads (3 for each category; 12 total)…"
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Lisa Anderson's Discussions
Hearing Care and Audiology
Started this discussion. Last reply by Will Schleifer Mar 22, 2012. 11 Replies 0 Likes
Happy Tuesday everyone!Does anyone have any good ideas for working with an Audiologist and his hearing care business? This would include hearing tests, hearing aids, etc. The potential client…Continue
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"Our county has a Chiropractic Society, where the docs pool their resources to advertise as a group and educate about the chiropractic field. "
"In South Dakota:
Wall
Tea
Bonesteel
Wood
Oldham
Wounded Knee
Hitchcock
And, yes, we also have an Athol"
"There is a thrift store in our city that opened last year and began advertising with us last fall. The first spots we did had a "sophisticated air" about them with a Jeeves-the-butler-type voice. The second set of ads, running now, works…"
Will Schleifer replied to Lisa Anderson's discussion 'Hearing Care and Audiology'"Years ago, I had good success with an ad that appealed to the emotion of fear. Fear of losing your hearing, and backed it up with a statistic of how many baby boomers are losing their hearing - without even knowing it. I closed it with…"
Jack Walker replied to Lisa Anderson's discussion 'Hearing Care and Audiology'"This category is tough to crack but the budget is big. The target is not the hearing impaired but a friend, loved one, etc., who is suffering WITH the person who has hearing loss. Always approach these clients with spec spots. I've…"
"Thanks much for sharing, Peter."
"Make sure that you listen (no pun intended) to the client. I would want to know what he encounters these days with respect to hearing issues. I would mold the creative around what he/she says they are seeing more and more of these days.
I am…"
"Wish I'd seen this earlier! Radio is a great medium for Hearing Loss, because it allows you to engage the listener into scenarios of hearing difficulty, mini-hearing tests, etc. In Winnipeg, we have five or six major audiologists…"
Theresa Henderson replied to Lisa Anderson's discussion 'Hearing Care and Audiology'"Add me and I'll send it to you in a message.
"
"Thanks, Theresa. Any chance you still have that spot you could share, or at least the gist of the message?"
Jane K. Ashley replied to Lisa Anderson's discussion 'Hearing Care and Audiology'"Maybe I'll try again and take a spec with me."
Theresa Henderson replied to Lisa Anderson's discussion 'Hearing Care and Audiology'"Hi Lisa,
I've actually had great success with an audiologist. They in turn have found radio to work for them. However, they used radio the way they should. They ran a schedule that we recommended on two of our 7 stations. The message is…"
Jane K. Ashley replied to Lisa Anderson's discussion 'Hearing Care and Audiology'"That is a difficult category to crack for radio or television. Trust me, I've tried. I still contend that it is the spouse or the adult child who will eventurally get the person who is have hearing difficulties to finally go to an audiologist,…"
Geoff Bate replied to Lisa Anderson's discussion 'Hearing Care and Audiology'"Hi Lisa - I'll ignore the obvious jokes about a hearing-aid client advertising on radio... :)
Here is a client in the same industry who has seen very good results from radio - "Discover Hearing". I'll enclose two…"
Hearing Care and Audiology
Happy Tuesday everyone!Does anyone have any good ideas for working with an Audiologist and his hearing care business? This would include hearing tests, hearing aids, etc. The potential client currently does a great deal of newspaper advertising, but not radio. He states they tried radio for many years (with Brand X across town) and they didn't get good service or see results. Any fresh approaches, clever spec ad ideas or "proven winners" are appreciated. Thank you!See More
Profile Information
- What radio station/company are you with?
- Dakota Broadcasting
- How long have you worked in the radio sales industry?
- Since September 1, 2011
Comment Wall (2 comments)
- At 7:49am on September 8, 2011,
Jingle Jim Reilly said… Lisa,
I send out a radio sales tip newsletter called The Jingle Of The Week to members of Radio Sales Cafe. May I send you a copy? If you'd like to receive the free sales tips, just send me back your email address!
RSC does not provide email addresses ... I'll need your email address to get started.
Jim Reilly
American Music Concepts
JingleJim@AmericanMusicConcepts.com
732-2551-504
- At 12:32pm on September 2, 2011,
Rebecca Schwartz said… Lisa,
Welcome to Radio Sales Café, and thank you for joining us! I hope you'll find the site a useful resource. If you have any questions, please let me know.
Also, if you're on Facebook and/or Twitter, you might like to follow RSC there (links on the right side of the page); we're constantly posting motivational quotes, sales tips & articles, ideas for promotions, etc., that are not found on the site per se.
Best wishes,
Rebecca
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