"Hi Ken:
I am just a sales rep so please take anything I say with a grain of salt. LOL But, I would suggest that in order to maintain control of your program, I would offer it to the internet or FM stations at no cost and you sell the ads…"
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Lynn Lambrecht
- Female
- Jamestown, ND
- United States
- Blog Posts
- Discussions (58)
- Revenue Opportunites
- Videos
Lynn Lambrecht's Page
Latest Activity
Lynn Lambrecht replied to Joel A. Swanson's discussion 'Political Forms'"Hi Joel:
I'm pretty sure the forms we are using came from www.nab.org
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Lynn Lambrecht replied to Laci M Hernandez's discussion 'Greenhouse/Nursery'"I have a client who has been in the business for over 40 years and is the guy everyone comes to with questions. So we created a "Garden Tip of the Week" promotion. Every week I ask him which plant or group of plants he wants to run on…"
Lynn Lambrecht replied to Rebecca Schwartz's discussion 'Friday Poll: What Advice Would You Give a Radio Sales Applicant?'"If you want a career in radio sales, please believe in our product! Actually had a person sit in my office for an informal interview that said he wished radio wasn't dying. My ears were closed to every word after that!"
Lynn Lambrecht replied to Rebecca Schwartz's discussion 'Friday Poll: Your Best Client Testimonial'"We just received one of the best testimonials in my career and it couldn't have come at a better time. One of our major accounts had just told us they were giving half their 2012 budget to a competing media. Of course, the sales rep was just…"
Lynn Lambrecht replied to Rebecca Schwartz's discussion 'Friday Poll: What Christmas Promotions Are You Doing This Year?'"We are running our 2nd annual Merry Christmas Cash promotion. Sponsoring businesses get registration boxes. DJ's call the business once a week for 3 weeks leading up to Christmas. They get a short liner during the call and pull a name out of…"
Lynn Lambrecht replied to David Chenault's discussion 'HELP- I've GOT to spend BIG money!!'"What a GREAT problem to have! You mention a strict corporate office. Find out what is allowed first. Will they pay for internet co-op? :30's and :60's are usually covered, but some programs wont co-op name mentions, :15's, or…"
Lynn Lambrecht replied to Jilian Holcomb's discussion 'Bull Riding Promotion?'"Are they looking for ticket promotions for their rodeos? Or general promotional branding? We do quite a lot of ads for NPRA and PBR events. Mostly ticket/sponsorship trade promotions with ticket giveaways on air and fb. There's usually a bar…"
Lynn Lambrecht replied to Alta Mayhugh's discussion '"Come back at a later date...too late, I signed on with..."'"As a former retail manager, I'm always a bit amazed when radio reps think that all they have to do is show up for the sale. Please don't take offense, but showing up is only part of the job. If you don't have the answer to their…"
Lynn Lambrecht replied to Bob Sherman's discussion 'Pizza, again'"If their pizza is better than the rest and a little more expensive, try appealing to a finer palate. Maybe something like "Worth the extra dough" or "Not your college pizza" or "pizza for grown ups""
Lynn Lambrecht replied to Rebecca Schwartz's discussion 'Friday Poll: Your Favorite Motivational Quote'"Leaders are ordinary people with extraordinary persistence."
Lynn Lambrecht replied to Jessica Norgaard's discussion 'Sale Idea for client'"Maybe you could use fractions. Get one/fourth off, buy 3 get the fourth free, and then play on the word four throughout the copy, "we're putting our best foot four-ward, with the best anniversary deals "four" you. etc."
Lynn Lambrecht replied to Roddie Simmons's discussion 'Radio Sales List at Initial Offer'"Rod, I completely agree with everything you said. The only thing I would add is that just like every sales rep has their strengths and weaknesses, so do accounts. When we make a change in sales staff, I like to look at each account and try to…"
Lynn Lambrecht replied to Joe Madden's discussion 'looking for a unique spring fling NTR event'"You might try a new twist on the Museum gala. A very successful event in one of our neighboring markets has been hosted by a Boudoir photographer. She tells her guests to dress formal, has wine tastings, silent auctions, and also takes random photos…"
Lynn Lambrecht replied to Rebecca Schwartz's discussion 'Friday Poll: What's on Your Summer Reading List?'"Still working on my Wizard of Ads book that I won here, thank you very much. Have already implemented one of his ideas here. Also working on Social Boom by Jeffrey Gitomer. I have almost all of his books. I also absolutely love everything by Jeffrey…"
Lynn Lambrecht replied to Joyce Routson's discussion 'How to avoid the summer doldrums in radio sales'"Summer is a super busy time for us in ND. We are usually running live remotes on almost a daily basis. And we always have a fun summer giveaway promotion to get sales reps and clients excited about summer sales. ND summers are way too short to not…"
Profile Information
- What radio station/company are you with?
- Ingstad Family Media
- How long have you worked in the radio sales industry?
- 12 years
Comment Wall (2 comments)
- At 3:01pm on April 28, 2010,
Connie Henley said… - Hello Lynn...thank you for adding me as your friend.... l look forward to networking with you.....hope you are having a nice evening.
- At 8:11am on August 6, 2009,
Jingle Jim Reilly said… - Lynn,
I send out a radio sales tip newsletter called The Jingle Of The Week. May I send you a copy? If you'd like to receive the free sales tips, just send me back your email address!
Jim Reilly
American Music Concepts
AmericanJingles@aol.com
732-2551-504
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