"I have a nationally syndicated program and one time a white supremacy group wanted to advertise on our website. Obviously, we said no. My partner and I are management and the talent and everything else. So no problem there.
"
A networking site for Radio advertising sales professionals.
-
Mark "Edge" Edgington
- Male
- Keene, NH
- United States
- Blog Posts
- Discussions (8)
- Revenue Opportunites
- Videos
Mark "Edge" Edgington's Page
Latest Activity
Mark "Edge" Edgington replied to Rebecca Schwartz's discussion 'Friday Poll: Have You Ever Turned Down a Sale for Ethical Reasons?'Mark "Edge" Edgington replied to Rebecca Schwartz's discussion 'Friday Poll: How Do You Politely Disengage from a Long-winded Client?'"I can't say that I do this every time, but I have certainly done it in the past. I keep my cell phone on my hip and usually on vibrate. I have gotten an imaginary call or appointment and said "Oops! I have to go.""
Mark "Edge" Edgington replied to Rebecca Schwartz's discussion 'Friday Poll: What Features Do You Like & Would Like to See on RSC?'"I like hearing everyone's take on common industry problems.
I would like to see more of a focus on National Advertisers, how to reach them, and which do local, regional and national."
Mark "Edge" Edgington replied to Shawn McLaren's discussion 'On-air staff working on sales? Pros or cons?'"I have a nationally syndicated radio show and if my partner/co-host and I didn't wear multiple hats we would never have been able to make the show a real business. I do Sales as this is what I was trained in, and love. He does Affiliate…"
Mark "Edge" Edgington replied to Rebecca Schwartz's discussion 'Friday Poll: Ad Pricing'"On my show, Free Talk Live, our contract allows us 2 1/2 minutes an hour. So, we sell :30's. If someone wants a :60, I charge them for 2 :30's and try to get a 10% premium for them having to be adjacent."
Mark "Edge" Edgington replied to Rebecca Schwartz's discussion 'Friday Poll: How Did You Get into Radio Advertising Sales?'"I was working as a Personal Trainer at a gym. I was good at selling new people memberships. So, when Big Jim Davis, the new GM of a six station cluster in Sarasota, Fla. came in, I sold him a membership. It was the last one I ever sold."
Profile Information
- What radio station/company are you with?
- Free Talk Live is an open-lines current-events show on from Monday to Saturday 7-10p Eastern.
- How long have you worked in the radio sales industry?
- 10 years
Initial Post
I'm not sure if it is going to be profitable to join a group of Ad Execs, but I am one. So I joined.
I work for the radio show Free Talk Live. FTL is a nationally syndicated show on 46 stations from Yakima, Washington to Miami, Florida. It has been voted the #1 Political Podcast for 4 years running.
If you have any questions, feel free to ask.
I work for the radio show Free Talk Live. FTL is a nationally syndicated show on 46 stations from Yakima, Washington to Miami, Florida. It has been voted the #1 Political Podcast for 4 years running.
If you have any questions, feel free to ask.
Comment Wall (2 comments)
- At 9:47am on September 4, 2009,
Michael L. Dafoe said… - Hi Mark, small world. I worked with Big Jim after he left clear channel and landed in Vero Beach, FL as our GM. He's a GREAT guy and a real asset to the broadcasting industry. I also worked in Keene when WXOD & WKBK was owned by Scott Roberts. I hear 98.7 is now country, we were Oldies back when I was there. Have a nice Labor Day weekend!
Mike
- At 8:08am on August 6, 2009,
Jingle Jim Reilly said… - Mark,
I send out a radio sales tip newsletter called The Jingle Of The Week. May I send you a copy? If you'd like to receive the free sales tips, just send me back your email address!
Jim Reilly
American Music Concepts
AmericanJingles@aol.com
732-2551-504
Radio Sales Café is a service of GRACE BROADCAST SALES — celebrating 20 years of helping stations sell more advertising!
Follow Radio Sales Café!
© 2012 Created by Rebecca Schwartz.
