"Right now, we're doing coffee mugs...sweatshirts....and pens. We had done frisbees, but was only good for parade giveaways. (No lasting value in advertiser's mind) Whatever you pick, make sure it's 'top of the…"
Networking for radio sales professionals from Grace Broadcast Sales.
Mark Heller's Page
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Mark Heller replied to Rebecca Schwartz's discussion 'Friday Poll: Does Your Station Invest in Custom-Printed Promotional Items?'Mark Heller replied to Rebecca Schwartz's discussion 'Friday Poll: What's the Most Effective PSA Campaign Your Station Has Run?'"It's been almost 30 years, since we did this, but it worked out famously. And, the spot has run in Chicago, as we borrowed the music bed to an AM & FM there. A one minute PSA, containing full orchestration of Percy Faith…"
Mark Heller replied to Rebecca Schwartz's discussion 'Friday Poll: What's the Funniest/Oddest Town Name You've Encountered?'"I'm born and raised in Sheboygan, Wisconsin. The story goes, and old Indian Chief kept on having sons and wanted a daughter, and everytime his wife would deliver an off-spring, he'd announce, "She's A Boy…"
Mark Heller replied to Margaret Smith's discussion 'Transitioning from syndicated TV in a major market to radio in tiny one - where do I start?'"I did this, in the Summer of 1982. I drove to Ottumwa, Iowa and sold commercials for $5 each. It was a drop from the $200 rate we got in Chicago. It made me focus on what the needs of 'Main Street' are, as compared to…"
Mark Heller replied to Mark Achziger's discussion 'new am promotion'"since you didn't mention if talk is local or not,
two promotions came to mind...
the money wheel, or wheel of fortune...where you take a caller
live on the phone, spin the wheel and match the advertiser for certificates...in
and out in…"
Mark Heller replied to Rick Cavagnaro's discussion 'DISH TV SLOW DOWN'"Industry has slowed to a trickle for more than a few years. Most dealers from five or six years ago, have vaporized. It's a mature business now, and the only new activations are for HD programming. DISH uses
an unpopular compression system for…"
Comment Wall (2 comments)
- At 11:21am on May 7, 2010,
Rick Cavagnaro said… - Mark,
Thanks for the input. Knowing that it's not a localized problem is comforting but still doesn't fix the problem. Getting wind that there is a deal working that will combine DISH with phone/internet so they can compete with the bundling at the cable company. Might help or might just create another price battle
- At 7:57am on August 6, 2009,
Jingle Jim Reilly said… - Mark,
I send out a radio sales tip newsletter called The Jingle Of The Week. May I send you a copy? If you'd like to receive the free sales tips, just send me back your email address!
Jim Reilly
American Music Concepts
AmericanJingles@aol.com
732-2551-504
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