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Mark Levy's Page
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Mark Levy replied to Jessica Norgaard's discussion 'Promotion Idea for a local clothing store'
Jessica, I have no promotion, but I do have an idea for you to consider and that is to remind them that today, in your city, a certain number of people will buy clothing. Let's say the average sale is $50 (as you can tell, I am no fasionista!)…
Mark Levy replied to Amy Dillon's discussion 'CRM Program/Software'
Please call Dave Casper at 972 753 6760 and ask about RAB's Account Manager!
Mark Levy replied to Sheila Jensen's discussion 'Problem Employee'
Shelia, years ago I was a racehorse jockey (before I ate my way out of the saddle). One day a horse ran off with me, much to my embarrassment. When I brought him back the trainer gave me some great advice. He said, "Son, you're the boss,…
Mark Levy replied to Chris Rolando's discussion 'How many times have you been told NO this week?'
Chris brings up a great point. To really be successful in this business, take a lesson from te old Jonny Qwest cartoon, the one where the Qwest team was trying to destroy an invisible monster. Jonny's killer suggestion? Paint the monster!…
Mark Levy replied to Dan Watts's discussion 'For Sales Managers - Sales Staff Accountability'
The RAB has a good archived webinar, "Holding Your Sellers Accountable, Without Holding Yourself Hostage." I am sure it will help you!
Mark Levy replied to Chris Rolando's discussion 'Do Your Homework!'
Could not agree with you more Chris! In this day and age, sellers who put more efforts into solving client problems win bigger and more often. This has always been true, but today it is MAGNIFIED!
Something funny about getting older: when we are…
Mark Levy replied to Karen Carroll's discussion 'Network Presentations'
You will do fine! I might ask your manager what he or she thinks would be important to others in that room, what kind of a take away could they get from you being there, something that positions you more as a resource than a sales person. Maybe…
Mark Levy replied to Matthew S Boyles's discussion 'CRMs and how you use them'
Mi Matt- Since I am with the RAB, yes, I am a proponent of ours since it comes bundled with our proposal writing software and gives you instatnt "one touch" access to specific category research! Use is different for everyone. Any CRM…
Mark Levy replied to Chris Rolando's discussion 'Be Careful who you BUY your advice from!'
I know this is going to sound like shamless self promotion, but the RAB offers a great depth and breadth of online training and certification programs for new sellers, veteran sellers and digital sellers. Please visit…
Mark Levy replied to Chris Rolando's discussion 'Be Careful who you BUY your advice from!'
THANK YOU Chris. And I too recommend Chris. Speakking of tall midgets, Chris and I are both under 5 ft 6...I think our passion for training is in opposite proportion to our height!
Mark Levy replied to Chris Rolando's discussion 'Be Careful who you BUY your advice from!'
I could not agree with Chris more! Years ago I went to Hawaii, and attended a luau. The head of the event kept making a big deal about how he was now putting "the pig in the pit." After he said ith the 5th time, I asked him whta that was…
Mark Levy replied to Brenda Ellison's discussion 'Financial Services'
Brenda, did you check RAB.com? Not just in the "accountants/financial planners" but othere personal service categories...as an example, check under attorney , lawyer, etc.
Mark Levy replied to Don Collett's discussion 'Where to find business data online?'
Don- maybe I can make that happen sooner- why don't you send me your GM's contact info offline- mlevy@rab.com
Mark Levy replied to Don Collett's discussion 'Where to find business data online?'
RAB Instant backgrounds should have this covered...look under be sure to pull down the one for tires as well
Mark Levy replied to Kathie Easton's discussion 'Attornies'
Kathie- good job on the presentation! Something that is very important to keep in mind though- your rotation of commercials and share of voice. Let's say your stations has 12 sellable units, 24 / 7. That's 2016 sellable units a week. Now…
Mark Levy replied to Paul F Robinson's discussion 'Mortuaries and Radio'
Chris Rolando is correct- pre planning is the key. I had a lot of success selling service industries (and this is a service industry) what we called a "round up" schedule. Please use the attached if you find useful
Profile Information
- What radio station/company are you with?
- The Radio Advertising Bureau
- How long have you worked in the radio sales industry?
- 26 years
Comment Wall (4 comments)
- At 5:13am on December 4, 2009,
Mike said… - Mark-
Why on earth does one have to be a member of the RAB to see the CO-OP Opportunities ? Why can't a potential radio advertiser go and see them ?
This makes no sense We are trying to get as many advertisers to use radio as possible.
- At 1:19pm on August 11, 2009,
Jingle Jim Reilly said… - Mark,
Please send me your email address so I can send you The Jingle Of The Week newsletter.
Jim
- At 11:06pm on August 10, 2009,
Rod Schwartz said… - Mark,
Welcome to RSC. Nice to have you aboard!
As RAB's chief education officer, what are the most popular areas of training being sought by stations and/or salespeople these days?
And, if you don't mind my asking, how's the response been to RAB's offer of personal memberships? Are you getting quite a few sign-ups?
- At 5:21pm on August 10, 2009,
Jingle Jim Reilly said…
- Mark,
I send out a radio sales tip newsletter every Monday morning called, The Jingle Of The Week. If you'd like a copy send me your email address and I'll hook you up!
Jim Reilly
American Music Concepts
Email: AmericanJingles@aol.com
732-255-1504
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