"Mary,
So, how was your first month in radio ad sales? What's the best thing that happened to you last month? The worst? (Both will undoubtedly be learning experiences for you.)
Just in case you haven't already discovered…"
Networking for radio sales professionals from Grace Broadcast Sales.
Mary Williford's Discussions
One Way Ticket to Tennessee
Started this discussion. Last reply by Rod Schwartz Nov 1, 2012. 11 Replies 4 Likes
Hello Radio Sales Cafe-ers!My name is Mary and I'm NEW to basically everything in Radio and Sales. First let me tell you briefly my situation. My family owns an AM Radio Station in Tennessee and I…Continue
Mary Williford's Page
Latest Activity
Jack Walker replied to Mary Williford's discussion 'One Way Ticket to Tennessee'"Lots of good advice here so I will not duplicate.
Radio is mass media. It's like fishing with a huge net rather than a single line for bass only.
There are two ways to increase revenue: Get more per commercial and get more advertisers.…"
Ed Brady replied to Mary Williford's discussion 'One Way Ticket to Tennessee'"Mary, I've been in radio 40 years. 30 of the 40 years in sales. Forget Arbitron. Most of the stations that I've worked for couldn't afford to buy Arbitron numbers. I just say, "We don't subscribe to…"
Stephen Jeffrey Duff replied to Mary Williford's discussion 'One Way Ticket to Tennessee'"Hi Mary - I have been selling radio ads and promotions for a small country AM/FM radio station, for the last six years. Like Columbus TN, Dodgeville WI is a short distance outside a much larger city/market (yours is Nashville, ours…"
JUNE CHARETTE replied to Mary Williford's discussion 'One Way Ticket to Tennessee'"Hi Mary, I've been at this crazy game of media sales for over 20 years and I think if you ask your family who is listening they will have a very good idea of who their talking to...more important for you is to find out about the client you are…"
Joe Lyons replied to Mary Williford's discussion 'One Way Ticket to Tennessee'"Don't look to Arbitron. Look at your coverage map and your format. The music you play will define your audience. Get involved in the community. Join the local chamber of commerce. Find out what look businesses support what charities and run…"
Alan Risener replied to Mary Williford's discussion 'One Way Ticket to Tennessee'"All of these suggestions are good advice, Mary. Ron is on the money when he says take an idea with you on your sales calls. It will help you gain confidence and, as Ron says, it will help your bottom line.
Good luck,
Alan Risener"
RON GEIGER replied to Mary Williford's discussion 'One Way Ticket to Tennessee'"When possible take an idea to sell. Local sports....swap shop show.....funeral announcements....local news or
weather. You can't do this every client, but can help build your cash flow, and that's what will count in the
long run."
"Good advice from both people. I would add that it is important to be very community-active. Align yourself and your station with as many community events and causes as possible. Have people that are promoting their own events and…"
Lynn Lambrecht replied to Mary Williford's discussion 'One Way Ticket to Tennessee'"Congratulations Mary! You have just joined the greatest profession on earth! And it sounds like you have a tremendous opportunity to really grow your own business. And this is exactly what it is. Your family may own the station, but you can take…"
Jingle Jim Reilly left a comment for Mary Williford"Mary,
I send out a weekly Radio Sales Tip Newsletter called the Jingle Of The Week.Most members of Radio Sales Cafe are subscribers ... It's free and I know you'll get many great money making ideas from it. May I send you a copy?RSC does…"
Alan Risener replied to Mary Williford's discussion 'One Way Ticket to Tennessee'"Mary,
All of us were new at one time or another and faced the daunting task of finding a way to start. Here are a couple of thing you should know:
1. The worst radio station in the WORLD can get results for clients if they run enough ads. A friend…"
Profile Information
- What radio station/company are you with?
- 1280 WMCP-AM
- How long have you worked in the radio sales industry?
- About 20 minutes...
Comment Wall (2 comments)
- At 3:47am on October 8, 2012, Jingle Jim Reilly said…
Mary,
I send out a weekly Radio Sales Tip Newsletter called the Jingle Of The Week.
Most members of Radio Sales Cafe are subscribers ... It's free and I know you'll get many great money making ideas from it. May I send you a copy?
RSC does not supply email addresses. If you'd like making ideas every Monday Morning, please send me back your email address and I'll set you right up.
JingleJim@AmericanMusicConcepts.com
Jim Reilly
President
American Music Concepts
122 Stone Hedge Drive
Toms River, New Jersey 08753
P 732-604-8625
www.americanmusicconcepts.com
- At 6:22pm on October 4, 2012,
Rod Schwartz said… Hi, Mary -
Welcome to RSC. Best decision you've made in the last 20 minutes! :>)
Hope you enjoy the time you spend here. You'll find lots of great people and resources to help you succeed in your new position.
Be sure to click the Facebook and Twitter links on the right to stay in touch there, too.
Best,
Rod
Radio Sales Café is a service of GRACE BROADCAST SALES — celebrating 20 years of helping stations sell more advertising!
Follow Radio Sales Café!
© 2013 Created by Rebecca Schwartz.
