"What about a business with an immediate-action opportunity? Someone previously mentioned pizza, which is a great example. With a well-timed flight of commercials, the radio can drive lunch, dinner, or late-night sales. There's also the concept…"
A networking site for Radio advertising sales professionals.
Matt Miller's Page
Latest Activity
Matt Miller replied to Rebecca Schwartz's discussion 'Friday Poll: What's Your Take on Phone Numbers in Radio Ads?'Matt Miller replied to Rebecca Schwartz's discussion 'Friday Poll: What's Your Take on Phone Numbers in Radio Ads?'"What's the point of the commercial? If a phone call is the most viable action for listeners to make, then put the number in. Often. To say that's a "waste of time" is a cop out. Sure, some businesses will need to do some legwork…"
Profile Information
- What radio station/company are you with?
- WLBC 104.1FM
WXFN 1340AM
Backyard Broadcasting
- How long have you worked in the radio sales industry?
- Since August 2009
Comment Wall (2 comments)
- At 6:44am on May 18, 2011,
Jingle Jim Reilly said… Matt,
I send out a radio sales tip newsletter called The Jingle Of The Week. May I send you a copy? If you'd like to receive the free sales tips, just send me back your email address!
Jim Reilly
American Music Concepts
AmericanJingles@aol.com
732-2551-504
- At 2:21pm on May 13, 2011,
Rebecca Schwartz said… Matt,
Welcome to Radio Sales Café, and thank you for joining us! I hope you'll find the site a useful resource. If you have any questions, please let me know.
Also, if you're on Facebook and/or Twitter, you might like to follow RSC there (links on the right side of the page); we're constantly posting motivational quotes, sales tips & articles, ideas for promotions, etc., that are not found on the site per se.
Best wishes,
Rebecca
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