"Congrats on your spring promo. What is your format or was this a cluster promo?"
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Matt Tjapkes's Discussions
Late Spring/Early Summer promotion
Started this discussion. Last reply by Rob Armstrong Mar 23. 2 Replies 0 Likes
We just hosted our 4th annual Spring Home Garden Business Expo, and it was a great success. Now we're looking for an idea to do for the late spring/early summer time. Just wondering what other…Continue
Rates
Started this discussion. Last reply by Rebecca Schwartz Jan 5. 8 Replies 1 Like
Ok, another new guy question. Coming from a print sales background, I'm curious as to contract advertising rates at other stations. Essentially we have open rates (which vary based on time of day),…Continue
Real Estate - Agents Needed
Started this discussion. Last reply by Jack Walker Dec 5, 2011. 2 Replies 0 Likes
Hi All - Need some ideas if anyone has any. I have a Prudential real estate agency that is looking for good, hard-working agents. Being in Michigan with high unemployment, it seems like that would be…Continue
Big guys with local $?
Started this discussion. Last reply by Will Schleifer Nov 21, 2011. 10 Replies 0 Likes
Hi All - New to radio, and new to my station. We're in a smaller market, but we have a very high income per household and a number of the big box places within 10 miles. Since I'm the new guy, I've…Continue
Matt Tjapkes's Page
Latest Activity
Bill O'Reed replied to Matt Tjapkes's discussion 'Late Spring/Early Summer promotion'"How about a Celebrity BBQ. Get local celebrity's, a few national one's ( there are celebrity circuits where they travel to event's, sign stuff, and hang out.) . get a few food Vendors, maybe have a hog roast, free food .. have a…"
Matt Tjapkes posted a discussionLate Spring/Early Summer promotion
We just hosted our 4th annual Spring Home Garden Business Expo, and it was a great success. Now we're looking for an idea to do for the late spring/early summer time. Just wondering what other stations out there are doing, if anything? We have not done anything like this before, but considering a kickoff to summer picnic or something of the sort. What do you do?See More
Rebecca Schwartz replied to Matt Tjapkes's discussion 'Rates'"We've started a new discussion thread where you can post your station's rate card. Here's the link: http://www.radiosalescafe.com/forum/topics/station-rate-cards. ; Please share your cards with us!"
Rod Schwartz replied to Matt Tjapkes's discussion 'Rates'"Jack,
In a way, your bulk structure resembles the newspaper approach (like JW's "universal rate card" - only not in units of 5 seconds). Providing advertisers with a financial incentive to buy long term is a good idea, I think,…"
Rod Schwartz replied to Matt Tjapkes's discussion 'Rates'"I'm flattered, Don. It looks good!
I'm looking forward to seeing what other RSC members' rate cards look like, too. Good way to pick up some fresh ideas and learn from one another.
Best wishes for the new year.
-Rod"
Don Collett replied to Matt Tjapkes's discussion 'Rates'"Here's the new KQTY 2012 brochure that we're handing out starting this week. Some of it may look...familiar, Rod...but hey, when ya steal, steal from the best, eh? :^) Prices adjusted, of course, for our market."
Jack Walker replied to Matt Tjapkes's discussion 'Rates'"We try and do a lot of annual business. Customers can buy a block of ads to use how they wish over a 12-month period. Ads are sold 250 per block. The more ads you buy the better the price. Most customers can easily understand that the best…"
Don Collett replied to Matt Tjapkes's discussion 'Rates'"Thanks for posting the rate card, Ron. My station is kind of like Matt's...our rate card has an open rate and a list of news and weather sponsorships, and not much else. This will give me some ideas to pitch to the boss."
Rod Schwartz replied to Matt Tjapkes's discussion 'Rates'"One other thing, Matt... The late, great Jim Williams devised a Universal Rate Card for radio. It was basically a clone of the newspaper approach, only instead of column inches, the radio standard was five-second units. (I'll…"
Rod Schwartz replied to Matt Tjapkes's discussion 'Rates'"Matt,
Your question opens the door to a fascinating subject. Every (indepenent) station has its own take on what its rate structure should be. Stations wanting to emphasize annuals will often provide a financial incentive to encourage…"
Matt Tjapkes posted a discussionRates
Ok, another new guy question. Coming from a print sales background, I'm curious as to contract advertising rates at other stations. Essentially we have open rates (which vary based on time of day), or a "President's Club" which gives the customer 70 ads per month. There's no in between.How does your station put together rates? In newspaper, we had rates which were based on how much the customer spent in a 12-month period, but allowed them to tailor their advertising schedule to their needs. Do…See More
Jack Walker replied to Matt Tjapkes's discussion 'Real Estate - Agents Needed'"Real estate is very much a reflection of the times. When it's booming everyone thinks it's a great job and when it's not the number of agents plummets. Nationally, the average agent is only involved in 4 transactions a year.
Having…"
Jane K. Ashley replied to Matt Tjapkes's discussion 'Real Estate - Agents Needed'"I am married to a realtor, and let me tell you.......being in real estate is not the way to support a family. All agents work on 100% commission with no draw, no health insurance, and no gas money.....plus many have to buy their own signs.
As far as…"
Matt Tjapkes posted a discussionReal Estate - Agents Needed
Hi All - Need some ideas if anyone has any. I have a Prudential real estate agency that is looking for good, hard-working agents. Being in Michigan with high unemployment, it seems like that would be the least of his problems, but he can't offer any health insurance and agents are working on 100% commission, so he's having a hard time. I put together one idea where we set up a week's worth of spots for him and lead it up to an open house/job fair for him, but he didn't seem to keen on it. Any…See More
Will Schleifer replied to Matt Tjapkes's discussion 'Big guys with local $?'"Jack, you are absolutely correct! Big Box stores have deep pockets, but it's difficult to separate them from their money. Take care of your Mom and Pop stores and they will be loyal to you; often outspending the big guys. One…"
Profile Information
- What radio station/company are you with?
- WGHN Inc. (WGHN FM, Sports Radio 1370 AM, WMPA FM)
- How long have you worked in the radio sales industry?
- I'm new to the radio sales industry, but not to radio or sales. I've worked as a sports broadcaster part time for a few years, and worked in newspaper sales as well. Radio is a completely different beast, though!
Comment Wall (2 comments)
- At 5:56am on October 28, 2011,
Jingle Jim Reilly said… Matt,
I send out a radio sales tip newsletter called The Jingle Of The Week to members of Radio Sales Cafe. May I send you a copy? If you'd like to receive the free sales tips, just send me back your email address!
RSC does not provide email addresses ... I'll need your email address to get started.
Jim Reilly
American Music Concepts
JingleJim@AmericanMusicConcepts.com
732-2551-504
- At 10:07am on October 27, 2011, Rebecca Schwartz said…
Matt,
Welcome to Radio Sales Café, and thank you for joining us! I hope you'll find the site a useful resource. If you have any questions, please let me know.
Also, if you're on Facebook and/or Twitter, you might like to follow RSC there (links on the right side of the page); we're constantly posting motivational quotes, sales tips & articles, ideas for promotions, etc., that are not found on the site per se.
Best wishes,
Rebecca
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