Michael T. Boldt's Page

Michael T. Boldt liked Simon Paul Rushton's discussion What we try to do as Radio Advertising Copywriters....

Jan 27

Jack Walker replied to Michael T. Boldt's discussion 'Does your station have a policy of giving discount for early payments?'

"We offer a 10% discount for the annual contract paid in advance. We also offer a 5% monthly discount if we have a cc and run that card in advance of the following month's schedule. We run all the cards on the 15th of the month to…"

Jan 13

Daryl Johnson replied to Michael T. Boldt's discussion 'Does your station have a policy of giving discount for early payments?'

"I normally work on the same idea that Jane suggests CIA if "they represent a risk if offered credit". Bars are a good example, they are used to paying vendors up front. As they become an established account or if they are a…"

Jan 13

Pam at Kasl Radio AM 1240 replied to Michael T. Boldt's discussion 'Does your station have a policy of giving discount for early payments?'

"Our station offers a 5% discount for one year contracts paid in advance. I have several clients that take advantage of the discount. Sales staff can take the commission all at once or spread it out over 12 months. "

Jan 13

Joel A. Swanson replied to Michael T. Boldt's discussion 'Does your station have a policy of giving discount for early payments?'

""Full payment WITH the order" receives a 5% discount, but we are talking about giving them 5-10% more ads instead of the cash discount."

Jan 13

Jane K. Ashley replied to Michael T. Boldt's discussion 'Does your station have a policy of giving discount for early payments?'

"No discounts for CIA. For the sales rep, CIA keeps you from being charged back, but they also create extra headaches and work. I personally can see no justification in offering a 5 or 10% bonus in commercials. The reasons that most clients are in…"

Jan 7

Michael T. Boldt posted a discussion

Does your station have a policy of giving discount for early payments?

We do a ton of CIA business. In fact, all restaurants/bars/one-time events are CIA or they don't get on. We also have a number of customers that pay under 30 days by CC. Years ago we have tried offering a 5 or even 10% bonus in commercials on customer schedules, but with our sellout percentages on some stations, however I would be concerned as to whether we could deliver the value expected.Do you have anything in place? Is it worth it? I'm not concerned about our days outstanding because…See More

Jan 6

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Michael T. Boldt replied to Rebecca Schwartz's discussion 'Friday Poll: Prospecting at Your Station'

"Like most stations, we monitor the competition regularly and bring lists in to the sales meetings to discuss. Most recently though, I assigned our office manager the task of going through the daily papers each day and recording in Excel format the…"

Nov 18, 2011

Michael T. Boldt replied to Rebecca Schwartz's discussion 'Friday Poll: How Many Voice Talents?'

"We utilize an outside firm (Waitt) who add about 12 voices to our inhouse staff, which is about 7. However, we tried to push most production to Waitt and save the last minute stuff for our local staff. I really think having a variety of voices and…"

Nov 19, 2010

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Aug 13, 2010

Michael T. Boldt replied to Rebecca Schwartz's discussion 'Friday Poll: Radio Station Websites'

"We worked with an outside company for designing our two FM sites. The build was on a 1/2 trade 1/2 cash basis and the maintenance is all trade. This works because we trade promo mentions when promoting our site...i.e. powered by "XYZ…"

Feb 19, 2010

Michael T. Boldt replied to Rebecca Schwartz's discussion 'Friday Poll: Maximum Number of Ads for a Single Advertiser?'

"We have always limited the number of ads a client can buy in an hour to be 1/hour... we run anywhere from 2 breaks/hour to 4 breaks/hour depending on the daypart. Clients can however, buy additional non-spot inventory (live reads/promos) to get…"

Nov 16, 2009

Michael T. Boldt replied to Rebecca Schwartz's discussion 'Friday Poll: How Did You Get into Radio Advertising Sales?'

"It was a total fluke. I was at university... it was probably 1985. I met a young lady at a party who was the Sales Manager for a carrier current AM commercial station on campus. The station was soley supported by advertising dollars, unlike our FM…"

Sep 4, 2009

Michael T. Boldt replied to Radio Gal's discussion 'Radio Recruitment, Where to Start?'

"Recruiting Salespeople? Or just building a recuiting platform for potential clients? We use our radio stations a lot for hiring new reps. Usually one of our sales managers cut the spot. We run them for about 3 weeks at a time 10/per day, with…"

Jul 23, 2009

Michael T. Boldt replied to Jeff Asmussen's discussion 'Suggested Ad Spend as a Percentage of Sales'

"I haven't seen it lately, but here is an old one from 2006."

Jul 22, 2009

Michael T. Boldt replied to Rebecca Schwartz's discussion 'Summer Promotions'

"We have several promotions going on through the summer, but more recently we've tried to give our sales team a quick simple blanket promotion that encompasses everything we do. That way they can add value to clients by tying them in to a…"

Jun 2, 2009

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Does your station have a policy of giving discount for early payments?

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