Radio Sales Café

A networking site for Radio advertising sales professionals.

Mike Brunel
  • Male
  • Wellington
  • New Zealand
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Mike Brunel's Discussions

How do you tell when your advertiser is ready to buy?

Started this discussion. Last reply by Mike Brunel Dec 5, 2011. 2 Replies

 This is a question I am often asked... I usually reply "when they call you back"  Does anyone want to add to the conversation? Mike Continue

Tags: advertisers, ask, to, questions

 

Mike Brunel's Page

Latest Activity

Mike Brunel posted a blog post

Beggars can’t be choosers.

A collection of observations on my recent trip to India.I thought I would share them with the Radio Sales Cafe...Beggars can't be choosers... A term I heard while sitting with a friend in India, they choose you, the tourist, and it is a constant battle of wills and persistence.I recall asking him about the life of a beggar, he made it really clear that this is often a choice for many of them, it has been part of their life for generations and even though things are changing with more education…See More
yesterday
Rebecca Schwartz liked Mike Brunel's blog post Is Sales a Four Letter Word?
May 24
Mike Brunel posted a status
May 23
Mike Brunel posted a status
"Cartoon I spotted lately " If you are lonely call a meeting""
May 21
Mike Brunel posted a blog post

Is Sales a Four Letter Word?

 I was invited recently to do a keynote speech and workshop to a group of managers from a local storage company. The outcome of the speech and workshop was for the managers to accept that sales is not a four letter word. That in fact we are all in the business of selling and influencing in some way every day, at work, and relationships, everything.After talking about NRS Media and its success globally, we soon discovered that in lots of ways we were in the same business. Some of you may know…See More
May 21
Mike Brunel posted a blog post

So, what do you do for a job then?

I am often asked ‘what do you do for a job?’  My mother is one of those that usually asks, I think she thinks I operate a waste management business and my real name is Tony. I have kept telling her I am in media sales. “Yes dear, that’s good”Anyway, recently I decided to test my theory and see what other media sales people did for a job before they got into this mad business.   I posted this on a few of my Linked discussion groups:“I was asked at a presentation recently. What was your first…See More
Apr 19
Mike Brunel posted a blog post

Soap or Toast...

Last week I posted a story about a camel and how to get your client's attention.Here is a live example, corny as it might seem these ideas still work.My friend Hayley is an awesome salesperson. She worked for me for many years at NRS Media travelling the world and helping media sales people where ever she went. She is now the mum of two beautiful children and is settled back in Auckland, New Zealand.She does consultancy work for companies on a part time basis, and has just come out of a…See More
Apr 11
Mike Brunel posted a blog post

How do you get your client attention?

Here is a famous story about an American tourist who visited a camel market in Marrakesh.He was so taken by the strength and appearance of these beasts that he decided to buy one. The camel dealer went to great lengths to explain to the tourist how important and how necessary it was to treat the camel with gentleness, to speak softly in the animal’s presence, and be considerate of the animal’s gentle disposition.After the sale was made and the money passed hands, the American tourist used all…See More
Apr 4
Mike Brunel posted a blog post

7 Tips to help your Advertisers sell more products.

Many small to medium advertisers need some help to promote products on radio.As a direct media salesperson here are 7 tips to help your advertiser be more effective when they go to promote their products or services.Product presentation: Is the presentation and packaging of the offer or product suit the consumer buying preferences,Location of offer or Product: Is the offer easily found in store, many times clients will promote an offer, only to put it in an awkward place to see. Is it on a high…See More
Mar 26
Larry Perkins liked Mike Brunel's blog post Replace No with “Know”
Mar 9
Mike Brunel replied to Rebecca Schwartz's discussion 'Friday Poll: What Tunes Get You Psyched for Selling?'
"THe heat is on...sad but true..."
Mar 9
Mike Brunel posted a status
"Just back from India...I trained 300 media sales people in 3 weeks.90 % had a university degree... look out world."
Mar 4
Mike Brunel posted a blog post

Replace No with “Know”

In previous posts I have said that everyone sells. It does not matter if you are a parent, teaching your child the right values and lessons to live by, convincing your partner that Italian food may be better tonight than Chinese food or selling your advertising client the benefits of using your medium.Do what your children do Do you notice with small children how they often reject the word no with the word why?Why do you think they do that?The first is that they are completely ignoring the word…See More
Mar 4
Jeffrey C Wilson liked Mike Brunel's blog post 100 Tips on being a Better Sales Manager
Feb 25
Mike Brunel posted a blog post

100 Tips on being a Better Sales Manager

Here are the last 20 - check out the rest on previous blogs.For the complete list email below: Always come to work as early as you want your staff to be in.Dress the way you want your staff to dress.Handle your problems on a one-to-one basis.Always show your boss respect in front of your sales staff.Never hire a friend.Never hire a friend of a friend.Spend a little time each day with individual staff members.Teach them what you do right.Admit your errors as quickly as you want others to admit…See More
Feb 22
Mike Brunel posted a blog post

100 Tips on being a Better Sales Manager

Next 20- Hope you enjoy...see the first 20 on last weeks blog.Assign political advertising to one person.Get rid of the negative force on your staff.Start selling sports the day the season is over.Stop hanging out with the jocks or other media personalities.Turnover Unclosed accounts every 90 days.Talk to your fellow sales managers in the market once a month.Badmouth competitors rather than your own medium.Learn how other media works.Offer free commercials for mistakes in other media.Make sure…See More
Feb 15

Profile Information

What radio station/company are you with?
Talking Media Sales
How long have you worked in the radio sales industry?
35 years

Mike Brunel's Blog

Beggars can’t be choosers.

Posted on May 31, 2012 at 3:29pm 0 Comments

A collection of observations on my recent trip to India.

I thought I would share them with the Radio Sales Cafe...

Beggars can't be choosers... A term I heard while sitting with a friend in India, they choose you, the tourist, and it is a constant battle of wills and persistence.

I recall asking him about the life of a beggar, he made it really clear that this is often a choice for many of them, it has been part of their life for generations and even though things are…

Continue

Is Sales a Four Letter Word?

Posted on May 21, 2012 at 3:17am 0 Comments

 I was invited recently to do a keynote speech and workshop to a group of managers from a local storage company. The outcome of the speech and workshop was for the managers to accept that sales is not a four letter word. That in fact we are all in the business of selling and influencing in some way every day, at work, and relationships, everything.

After talking about NRS Media and its success globally, we soon discovered that in lots of ways we were in the same business. Some of you…

Continue

So, what do you do for a job then?

Posted on April 19, 2012 at 3:41pm 0 Comments



I am often asked ‘what do you do for a job?’  My mother is one of those that usually asks, I think she thinks I operate a waste management business and my real name is Tony. I have kept telling her I am in media sales. “Yes dear, that’s good”

Anyway, recently I decided to test my theory and see what other media sales people did for a job before they got into this mad business.  

 I posted this on a few of my Linked discussion…

Continue

Soap or Toast...

Posted on April 11, 2012 at 6:30pm 0 Comments

Last week I posted a story about a camel and how to get your client's attention.

Here is a live example, corny as it might seem these ideas still work.

My friend Hayley is an awesome salesperson. She worked for me for many years at NRS Media travelling the world and helping media sales people where ever she went. She is now the mum of two beautiful children and is settled back in Auckland, New Zealand.

She does consultancy work for companies on a part time basis,…

Continue

Comment Wall (2 comments)

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At 8:50am on April 19, 2011, Jingle Jim Reilly said…

Mike,

I send out a radio sales tip newsletter called The Jingle of The Week. If you'd like to get a few great ideas every Monday morning, send me your email address and I'll hook you up.

Jim Reilly
American Music Concepts

AmericanJingles@aol.com
P 732-255-1504

At 2:54pm on April 11, 2011, Rebecca Schwartz said…

Mike,

Welcome to Radio Sales Café, and thank you for joining us!  I hope you'll find the site a useful resource. If you have any questions, please let me know.

Also, if you're on Facebook and/or Twitter, you might like to follow RSC there (links on the right side of the page); we're constantly posting motivational quotes, sales tips & articles, ideas for promotions, etc., that are not found on the site per se.

Best wishes,

Rebecca

 
 
 

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