Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.

Mike Petersen
  • Male
  • Bloomington, IN
  • United States
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Mike Petersen's Discussions

Realtors

Started this discussion. Last reply by Hal Widsten Nov 5, 2009. 7 Replies

Has anyone had success with a Real Estate Company utilizing your web site & radio? Many realtors are struggling right now and have reduced advertising. Has anyone had success in gettting some new…Continue

Tags: Estate, Real

 

Mike Petersen's Page

Latest Activity

Mike Petersen replied to Jack Walker's discussion 'Streaming'
"We use securenet. (www.securenetsystems.net)  It's around $90 a month for a very nice streaming package, and they make the calculations so you can easily report to sound exchange and then make that payment to Sound Exchange.  If you…"
Mar 8
Mike Petersen replied to Rebecca Schwartz's discussion 'Friday Poll: What Percentage of Your Advertisers Are Running Branding Commercials?'
"Almost all commercials we run are "branding," especially those with annual agreements."
Dec 14, 2012
Mike Petersen commented on Rod Schwartz's video
Thumbnail

WLS Chicago Clark Weber 9-9-66

"Listened to Clark and WLS all the time in '66. "
Nov 2, 2012
Mike Petersen replied to Rebecca Schwartz's discussion 'Friday Poll: How Do You Market Yourself?'
"A monthly or quarterly newsletter has worked for me for years.  I don't use Facebook or social media to market myself, although I do have a Facebook account for friends, family, church, etc.  You can use Constant Contact, but I use…"
Oct 19, 2012
Mike Petersen replied to Mary Williford's discussion 'One Way Ticket to Tennessee'
"Good advice from both people.  I would add that it is important to be very community-active.  Align yourself and your station with as many community events and causes as possible.  Have people that are promoting their own events and…"
Oct 12, 2012
Mike Petersen replied to Rebecca Schwartz's discussion 'Friday Poll: Who's Working from Home?'
"I worked from home in sales for a 5-station cluster for about five years-loved it.  Now (for a different company) I go in every day because I'm asked to do so.  Seldom a real need for me to be there as far as sales duties are…"
Sep 28, 2012
Mike Petersen replied to Rebecca Schwartz's discussion 'Friday Poll: Are You Facebook Friends with Your Clients?'
"I do not, although a few of my clients are Facebook "friends."  "
Sep 14, 2012
Mike Petersen replied to Rebecca Schwartz's discussion 'Friday Poll: What's the Funniest/Oddest Town Name You've Encountered?'
"In Indiana...Toad Hop, Gnawbone, Oolitic, Loogootee, and others too numerous to mention.  Oolitic and Loogootee were both mentioned as opponents to Hickory in the movie "Hoosiers."  OO i their case is pronounced with the long O…"
Sep 7, 2012
Mike Petersen replied to Dwayne Simmons II's discussion 'cold calls and cold walk ins?'
"You will have to do a lot of "sorting" at first, meaning making lots of calls.  Eventually the true prospects will become more obvious, and hopefully your customers.  Be persistant and don't give up!"
Aug 24, 2012
Mike Petersen replied to Rick L Murphy's discussion 'Copy Library'
"Wow-this is better than the ol' RAB Instant Money.  (Anybody remember that??)  Thanks so much!"
Aug 21, 2012
Mike Petersen replied to Rebecca Schwartz's discussion 'Friday Poll: What Do You Do to Stand Out?'
"Several years ago I decided it might be an advantage for me if I knew how to build and maintain small bus. web sites, so I learned how.  I offered my services to several clients and they took advantage.  It not only made (and continues to…"
Aug 3, 2012
Mike Petersen replied to Mike Rhodes's discussion 'Ever thought about all the skills this job requires? It's amazing.'
"WHAT DOES A RADIO SALESPERSON DO?  WHAT SKILLS ARE NECESSARY?   LISTEN:  The first rule for success in any endeavor   PROSPECT: Look for new clients...new sources of revenue   CONSULT:  Diagnose needs of new and…"
Jul 27, 2012
Mike Petersen replied to Rebecca Schwartz's discussion 'Friday Poll: How Do You Train & Retain Successful Salespeople?'
"You're right-it's tough out there.  Once we've decided on a hire, we have them go through the four CD's by Paul Weyland.  I personally go thru each segment on a couple of the CD's with the new hire.  We do a…"
Jul 20, 2012
Mike Petersen replied to Mark Files's discussion 'Short Term to Sell Ads For Fall High School Football Game Broadcasts'
"You sound just like us.  We are CCM in Bloomington, IN, and carry local high school football and basketball.  Our mandate is that we must generate $1000 per game in sponsor revenue.   The news-talk station here also carries local…"
Jul 6, 2012
Mike Petersen replied to Amy Swonger's discussion 'Remotes and Referrals'
"I am not sure where you are located, so that might make a difference in your prices, compared to ours.  Our On-Location Broadcast plan is $250 per hour for a 2 hour minimum.  We then include 20 30-second commercials to be run the week of…"
Jun 22, 2012
Mike Petersen replied to Sherna Thomas's discussion 'Any suggestions in " the approach talk for appointments"?'
"Well, it sounds like things aren't much different in Kingston than they are here in the upper 48.  I think emailing a proposal is OK if it's a small "one shot deal" of some kind, or if you already have a relationship with a…"
Jun 22, 2012

Profile Information

What radio station/company are you with?
Mid America Radio Group - Spirit 95/My Joy 89
How long have you worked in the radio sales industry?
40 years

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