"On-location broadcasts. Get your station out at community events and businesses that pay...it's quite easy to fill a satellite break with a local "remote." Best quality is achieved with a Tieline or simliar device, but…"
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Mike Petersen's Discussions
Realtors
Started this discussion. Last reply by Hal Widsten Nov 5, 2009. 7 Replies 0 Likes
Has anyone had success with a Real Estate Company utilizing your web site & radio? Many realtors are struggling right now and have reduced advertising. Has anyone had success in gettting some new…Continue
Mike Petersen's Page
Latest Activity
"Give our best efforts to: Upselling existing accounts; encouraging annuals while doing away with time-wasting "packages:" Educationg clients on what works and doesn't work; Finding client's "Pain" and offering…"
"Hard to know how to reply to this-I too have spent 45 years of my life in local radio, and am still a station manager in Bloomington, Indiana. I wish I could say that rates and revenue were at the save levels they were 5, even 10 years ago,…"
"Bloomington, Indiana is an unrated market, even tho' it's home to Indiana University with 42,000+ students on campus, and a resident population of 65,000+ Being unrated has its advantages, but one of the things we did that has helped…"
"We sell high school football and basketball on a three-tier basis. The annual plan gets sponsors ads in each game plus 5 ads during the week and other benefits. We then have an 8-month season-only plan that gives sponsors ads in games…"
"Here a couple we use that work well."
"Our policy is that if we make the error, we make good the commercials 2 for 1."
"Check this link-may give you some ideas
http://techsavvyagent.com/mobile-apps/the-5-best-ways-to-use-qr-codes-for-real-estate/"
"I would never want to second-guess your manager, but I believe it is important to build trust with a client before presenting any kind of a promotion or schedule. What is it that the client really wants? What does your station do best,…"
"It can be an excuse, but I often think it's a "business-speak" way of saying, 'I don't have any money." If that's the case, do you really want to take an order from that client? You might try to isolate…"
"I send a quarterly newsletter with general marketing tips and ideas to my client and prospect base. I use the Mail Chimp program, since it's free, if you have less than a thousand contacts, and it's easy to use. …"
"We deal with many small businesses, and have found many that still do not have a web site. We have put up web pages or small sites for them, charging only the domain-name/hosting fee of $27.95 a year. In many cases that has lead to…"
"I think a lot of the value of the remote depends on the personality who is going to be doing the remote. If the personality is very popular and engaging, then a remote has the potential to draw a crowd. Years ago one of our stations…"
"Althought the Bible states that Faith comes by hearing, and hearing by the Word of God, our society worships "visual." Often the hospital board dictates what media is to be used, and when that's the case, it's a good idea…"
"Here in rural Indiana, our small daily is providing a video stream of the high school games, but the audio is simply crowd noise and the PA announcer-no actual play-by-play. Advertisers are paying $300 a month to have web site ads displaying…"
Profile Information
- What radio station/company are you with?
- Mid America Radio Group - Spirit 95/My Joy 89
- How long have you worked in the radio sales industry?
- 40 years
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