"Our small country station just hired a female morning DJ, and WOW! We have had nothing but male on-air talent for years, and I can't believe the response we have received. We've had phone calls, e-mails, face book postings,…"
"We had a tattoo parlor open up in our downtown area that also featured an "adult entertainment emporium" in the back. Our community is mainly retired, older folks who probably would not be visiting the business, and would be offended…"
"Gosh, I'm so old school. I use a regular calendar. I write the business name down on the date their ad expires, when their contract is about to expire, when any of my businesses have an event, and when I need to make a visit to…"
"Our station has incorporated social media into our advertising packages. Besides the on-air radio ads, we offer additional benefits such as a short story on our website and a posting on our Facebook page about their event. We…"
"Our Station Manager was presented with the "Tickle Me Elmo Award" by our local Newcastle Area Chamber of Commerce for his on-air declaration that HE was the father of Anna Nicole Smith's baby! Our listeners thought it was a hoot…"
"I write and record 99% of the ads for my clients. Our traffic director ensures the ads are rotated equally amongst the sales staff, like businesses are separated, and ads are alternated between male and female voices."
"Our station offers a 5% discount for one year contracts paid in advance. I have several clients that take advantage of the discount. Sales staff can take the commission all at once or spread it out over 12 months. "
"We are very fortunate to have a great relationship with the weekly newspaper in our community. We run radio ads, and they run newspaper ads touting both mediums and how radio and newspaper advertising compliment each other, and we recommend…"
"I worked with an account rep years ago who had been working with a client that owned a pet store. The owner was spending considerable dollars advertising her store with our station. Problem was, the pet store was…"
"What a fabulous idea! I've had people ask me to photograph our SMARTS system and send the pics to them as they can't believe we are actually still using it! I've searched all over the web for something like this. …"
"Great story, Rebecca!
Our station has been working with an advertising consultant who requires that we offer three pricing plans to each client following our business interview. They are titled: Aggressive,…"
"Our most sucessful spring promotion is our annual Easter Egg Hunt. Our Station Manager hides one egg in our community, and one egg in another town 40 miles from us. Each egg is worth $150.00. Businesses sponsor the hunt for $99.00…"
"I've learned after seven years in sales to trust my gut in regards to my clients wants and needs. You mentioned your potential client was formerly in radio. Maybe he agreed to finally meet with you because you seemed…"