Pam at Kasl Radio AM 1240's Page

Pam at Kasl Radio AM 1240 replied to Rod Schwartz's discussion 'Friday Poll: What Production Wants from Sales, and Sales from Production'

"Sales DRIVE the radio station! Period. The End."

Nov 9, 2012

Pam at Kasl Radio AM 1240 replied to Kathie Easton's discussion 'Show name'

"Our small country station just hired a female morning DJ, and WOW! We have had nothing but male on-air talent for years, and I can't believe the response we have received. We've had phone calls, e-mails, face book postings,…"

Sep 7, 2012

Pam at Kasl Radio AM 1240 replied to Kathie Easton's discussion 'Show name'

"Jenny From The Block!"

Sep 7, 2012

Pam at Kasl Radio AM 1240 replied to Rebecca Schwartz's discussion 'Friday Poll: Have You Ever Turned Down a Sale for Ethical Reasons?'

"We had a tattoo parlor open up in our downtown area that also featured an "adult entertainment emporium" in the back. Our community is mainly retired, older folks who probably would not be visiting the business, and would be offended…"

May 4, 2012

Pam at Kasl Radio AM 1240 replied to Laci M Hernandez's discussion 'Account Organization/Database/Program'

"Gosh, I'm so old school. I use a regular calendar. I write the business name down on the date their ad expires, when their contract is about to expire, when any of my businesses have an event, and when I need to make a visit to…"

Mar 30, 2012

Pam at Kasl Radio AM 1240 replied to Gerry Mackintosh's discussion 'Facebook and Twitter Challenges'

"Our station has incorporated social media into our advertising packages. Besides the on-air radio ads, we offer additional benefits such as a short story on our website and a posting on our Facebook page about their event. We…"

Mar 23, 2012

Pam at Kasl Radio AM 1240 replied to Rebecca Schwartz's discussion 'Friday Poll: Has Your Station Been Recognized by the Chamber of Commerce?'

"Our Station Manager was presented with the "Tickle Me Elmo Award" by our local Newcastle Area Chamber of Commerce for his on-air declaration that HE was the father of Anna Nicole Smith's baby! Our listeners thought it was a hoot…"

Mar 23, 2012

Pam at Kasl Radio AM 1240 replied to Rebecca Schwartz's discussion 'Friday Poll: How Often Do You Voice Your Clients' Ads?'

"I write and record 99% of the ads for my clients. Our traffic director ensures the ads are rotated equally amongst the sales staff, like businesses are separated, and ads are alternated between male and female voices."

Feb 7, 2012

Pam at Kasl Radio AM 1240 replied to Michael T. Boldt's discussion 'Does your station have a policy of giving discount for early payments?'

"Our station offers a 5% discount for one year contracts paid in advance. I have several clients that take advantage of the discount. Sales staff can take the commission all at once or spread it out over 12 months. "

Jan 13, 2012

Pam at Kasl Radio AM 1240 replied to Rebecca Schwartz's discussion 'Friday Poll: Do You Recommend Other Media?'

"We are very fortunate to have a great relationship with the weekly newspaper in our community. We run radio ads, and they run newspaper ads touting both mediums and how radio and newspaper advertising compliment each other, and we recommend…"

Sep 30, 2011

Pam at Kasl Radio AM 1240 replied to Rebecca Schwartz's discussion 'Friday Poll: Pointing out a Client's Advertising Mistakes'

"I worked with an account rep years ago who had been working with a client that owned a pet store. The owner was spending considerable dollars advertising her store with our station. Problem was, the pet store was…"

Jul 29, 2011

Pam at Kasl Radio AM 1240 replied to Rebecca Schwartz's discussion 'Friday Poll: Your Favorite Motivational Quote'

"Be all that we can be, not what we are. "

Jul 22, 2011

Pam at Kasl Radio AM 1240 replied to Rod Schwartz's discussion 'Would a "Radio Stuff for Sale" Category Be Useful to Members?'

"What a fabulous idea! I've had people ask me to photograph our SMARTS system and send the pics to them as they can't believe we are actually still using it! I've searched all over the web for something like this. …"

Apr 15, 2011

Pam at Kasl Radio AM 1240 replied to Rebecca Schwartz's discussion 'Too Many Choices = No Decision'

"Great story, Rebecca! Our station has been working with an advertising consultant who requires that we offer three pricing plans to each client following our business interview. They are titled: Aggressive,…"

Mar 11, 2011

Pam at Kasl Radio AM 1240 replied to Rebecca Schwartz's discussion 'Friday Poll: Your Most Successful (or Favorite) Springtime Promotion'

"Our most sucessful spring promotion is our annual Easter Egg Hunt. Our Station Manager hides one egg in our community, and one egg in another town 40 miles from us. Each egg is worth $150.00. Businesses sponsor the hunt for $99.00…"

Mar 4, 2011

Pam at Kasl Radio AM 1240 replied to Tom's discussion 'Sales calls using promotions or not using promotions.....'

"I've learned after seven years in sales to trust my gut in regards to my clients wants and needs. You mentioned your potential client was formerly in radio. Maybe he agreed to finally meet with you because you seemed…"

Feb 18, 2011

Pam at Kasl Radio AM 1240's Page

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