Patrick Cleary's Page

Marijuana and radio

My apologies if this post is offensive to anyone.Being based in Northern California, our "elephant in the room" is marijuana, which is a big "industry" up here although still illegal under federal law. While we don't take advertising from medical marijuana dispensaries or anyone who promotes the use of a federally illegal drug (based on advice from FCC counsel), we have occasionally run spots for gardening and hydroponics stores.Recently we decided to take a look at this issue and its impact…See More

Feb 9

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Patrick Cleary replied to Rebecca Schwartz's discussion 'Friday Poll: Your Favorite Christmas Album'

"A Charlie Brown Christmas by the jazz great Vince Guaraldi. His version of O Tannenbaum is sheer brilliance."

Dec 16, 2011

Patrick Cleary replied to Shawn McLaren's discussion 'On-air staff working on sales? Pros or cons?'

"We had an opening for a morning person on one of our stations and one of our sales people (who had done fill in work before) asked for and was given the position. Since she took over, she's done a great job on the air AND her sales have gone up."

Feb 12, 2010

Patrick Cleary replied to Rebecca Schwartz's discussion 'Friday Poll: 2 Questions about the Radio-Mercury Awards'

"Being the one who raised the loudest stink last year, I have not decided what to do. We did some excellent work last year, and I would love to see my staff acknowledged for it. I believe we would have a good chance at winning if they actually give…"

Feb 12, 2010

Patrick Cleary replied to Leslie Meyer's discussion 'Gateway Ads'

"We had one business that had a significant online component as a sponsor, but they just went out of business. It is a hard sell - we had a package that included a percentage on the national preempted spots as well, but it was nominal revenue. Our…"

Jan 8, 2010

Todd Morton replied to Patrick Cleary's discussion 'Who owns the spot?'

"Our stations charge a flat fee of $100 if the client wants to take a spot that we produced and run it with other stations. That $100 is a one time fee and goes directly to the talent who voiced the spot."

Dec 17, 2009

Hal Widsten replied to Patrick Cleary's discussion 'Who owns the spot?'

"Patrick, Let me start out saying I am not a lawyer, but my FCC attorney tells me that anything we produce that runs on our station is automatically copyrighted and owned by us. If any of the music on the spot is part of a Production Library that we…"

Dec 17, 2009

Sheila Jensen replied to Patrick Cleary's discussion 'Who owns the spot?'

"I was always under the impression the Client owns the spot. However, if another radio station wants to use the commercial, a fee can be charged to the voice talent. Usually if they are buying from you and then it is being sent to other stations it…"

Dec 17, 2009

Joel A. Swanson replied to Patrick Cleary's discussion 'Who owns the spot?'

"If you did not specifically charge the client for writing and producing the ad; it belongs to the station; all the client bought was the AIRTIME! Anytime you provide a script and/or audio of an ad to a client, you should label it something like…"

Dec 17, 2009

Jon Chisholm replied to Patrick Cleary's discussion 'Who owns the spot?'

"Hi Patrick, When I have partners/clients that want to run our spots on other stations, we usually charge production and creative fees. Something that has been done in the past as well, when a spot is sent to the client, or even a spec spot sent to a…"

Dec 17, 2009

Randy Cox replied to Patrick Cleary's discussion 'Who owns the spot?'

"As a writer/producer/VO artist, I look at it differently. The producer owns the spot. If the client pays a fee to the VO and the producer, it can leave the building and run at other stations. Wether or not you think you are charging the client to…"

Dec 16, 2009

coleportato replied to Patrick Cleary's discussion 'Who owns the spot?'

"In my experience, the spot belongs to the client. (One of my lifelong complaints: clients should pay for spot production. They pay in every other media.) The fact that they're using one of your spots on other stations may be a good calling…"

Dec 16, 2009

Patrick Cleary posted a discussion

Who owns the spot?

We have a question that we are sure one of you must know the answer to: When we produce a commercial for a client, we often dub the spot out to the other stations they are buying so the client can run the same spot on all its buys. We actually encourage this consistency of message as helping the client, and since we produce great spots, it showcases our work to other potential clients.But lately one of our clients is running an old spot we produced on other stations without buying from us. We…See More

Dec 16, 2009

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Alan Rock replied to Patrick Cleary's discussion 'Evaluations'

"When I was in management, I would see the amount of direct selling to agency selling. If mos=t of the business was agency, I would place a higher demand on getting local direct. If that didn't get results they knew that they would have agencies…"

Dec 4, 2009

Rick Cavagnaro replied to Patrick Cleary's discussion 'Evaluations'

"Patrick, I've found it to be far more effective to give constant, immediate feedback rather than doing it in a once a year formal setting. With that said, a valuable annual exercise is to have each sales person develop their Business Plan for…"

Dec 4, 2009

Jerry Frentress replied to Patrick Cleary's discussion 'Evaluations'

"Patrick...Here are four points to consider for evaluations: 1. Everything is moving quickly. Once a year is too far apart and would likely be too late to gain a positive result. Look to quarterly reviews. Consider doing the same with your…"

Dec 4, 2009

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Marijuana and radio

Who owns the spot?

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Marijuana and radio

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