"When I was a rep I was always happier to have 20 small advertisers than 5 large ones for one basic reason - attrition. It's something that will happen and there's very little we can do about it. When, not if, one of those 5 big advertisers…"
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Paul Neace replied to Rebecca Schwartz's discussion 'Friday Poll: How Did You Get into Radio Advertising Sales?'"I started out in 1980 on the programming side and quickly discovered that I didn't have the talent to make any money. The entire Radio business is a passion of mine so the natural segue was into sales where I've been ever since."
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