"Looks like a couple of replies to this thread got posted as a separate discussion, so I'm going to consolidate and re-post them here:
Gary Voss , of Hoopeston, IL, wrote: "As many have said this is an important number. Not only for the…"
"We believe keeping a monthly list of active accounts PLUS $$$ generated...& then an average $$$ for
your benefit. Helps keep alert to needs when you lose a client...another indicator to keep your planning
better. Both numbers are important to me!"
"When I was a rep I was always happier to have 20 small advertisers than 5 large ones for one basic reason - attrition. It's something that will happen and there's very little we can do about it. When, not if, one of those 5 big advertisers…"
I always found this number to be very helpful. Here are a few ways:
1. You cand discover the investment per client. Is your seller presenting enough to gain results?
2. You can compare the client investment between sellers. Is this…"
Need to get my picture uploaded. I am the only one from BAS who is signed up for Radio Sales Cafe. Still getting a lot of agency buys? All the old Toledo ones belong to other AE's. Looking at more in the Cleveland area. Keep in touch.