"Looks like a couple of replies to this thread got posted as a separate discussion, so I'm going to consolidate and re-post them here:
Gary Voss , of Hoopeston, IL, wrote: "As many have said this is an important number. Not only for the…"
Networking for radio sales professionals from Grace Broadcast Sales.
Randy Stasiak's Page
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Jack Davison replied to Randy Stasiak's discussion 'Number Of Accounts'"We believe keeping a monthly list of active accounts PLUS $$$ generated...& then an average $$$ for
your benefit. Helps keep alert to needs when you lose a client...another indicator to keep your planning
better. Both numbers are important to me!"
Paul Neace replied to Randy Stasiak's discussion 'Number Of Accounts'"When I was a rep I was always happier to have 20 small advertisers than 5 large ones for one basic reason - attrition. It's something that will happen and there's very little we can do about it. When, not if, one of those 5 big advertisers…"
Jerry Frentress replied to Randy Stasiak's discussion 'Number Of Accounts'"Randy....
I always found this number to be very helpful. Here are a few ways:
1. You cand discover the investment per client. Is your seller presenting enough to gain results?
2. You can compare the client investment between sellers. Is this…"
Lana Butts replied to Randy Stasiak's discussion 'Number Of Accounts'"I don't look at the number of accounts. I look at dollars billed and new business added."
Randy Stasiak posted a discussionNumber Of Accounts
Is the number of accounts an account executive has on the air each month an important statistic to keep track of? Or is the total dollars billed monthly the more important number?Thanks,RandySee More
Profile Information
- What radio station/company are you with?
- Clear Channel Media + Entertainment
WFBQ-FM / WRZX-FM / WNDE-AM
- How long have you worked in the radio sales industry?
- 18 years
Comment Wall (3 comments)
- At 6:58am on September 28, 2009, Denny Autullo said…
- Need to get my picture uploaded. I am the only one from BAS who is signed up for Radio Sales Cafe. Still getting a lot of agency buys? All the old Toledo ones belong to other AE's. Looking at more in the Cleveland area. Keep in touch.
- At 8:44am on September 25, 2009,
Jingle Jim Reilly said… - Randy,
I've sold lots of jingles in Indianapolis over the years.
I send out a radio sales tip newsletter every Monday morning called, The Jingle Of The Week. If you'd like a copy send me your email address and I'll hook you up!
Jim Reilly
American Music Concepts
Email: AmericanJingles@aol.com
732-255-1504
- At 5:44pm on September 24, 2009,
Rod Schwartz said… - Randy,
Welcome to Radio Sales Café - glad to have you with us!
-Rod
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