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Excited that less than a year after we launched RSC, we are welcoming our 1000th member! Feb 16

Latest Activity

Neil Holmes replied to Rebecca Schwartz's discussion '25 Must-Have Sales & Marketing Tips'

Rebecca: Your list reminded me of a the "Ten Commandments of Sales" from Heidi Katz. I thought folks here might like to see it. Neil http://heidikatz.homestead.com/Ten-Commandments.html

4 hours ago

Kimberly Klostergaard replied to Rebecca Schwartz's discussion '25 Must-Have Sales & Marketing Tips'

Wow! A lot of great ideas! I'm wondering if any Account Executives use a "call to action" in their email signatures?

5 hours ago

Rebecca Schwartz added 2 discussions

on Saturday

Lana Butts replied to Rebecca Schwartz's discussion 'Friday Poll: Radio Station Websites, Part III'

Yes we sell advertising on our website. We sell several different ways. Any salesperson can add it to their proposal however we also have a separate sales person just for the web....(he also does sports). Our website is for all! We are currently ge…

on Friday

Profile Information

What radio station/company are you with?

Account executive at Grace Broadcast Sales, www.gracebroadcast.com
Creator and administrator of Radio Sales Café

How long have you worked in the radio sales industry?

11+ years

Rebecca Schwartz's Videos

Three Reasons People Buy

Added by Rebecca Schwartz
ValuePropositions.wmv

Added by Rebecca Schwartz
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Comment Wall (20 comments)

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At 5:54am on March 5, 2010, René Castonguay said…: Thanks for the welcome. My General Manager suggested the reps take a look at the Café. One reason is we write our own copy. In my 32 years in radio, mostly in sales, the sales team always had at least 2-3 copywriters to do this work but at 94,7Hits FM this is not the case. It's not as easy as it looks but neither is it overly difficult. The trick is to write what will catch the listeners attention in the first few seconds. Practice makes perfect! I will checking out some of the tips and suggestions you have.

At 10:04am on March 4, 2010, Sandi Conner said…: Hi, Rebecca,

Thanks..I was searching for ideas and found the site. I think it's great. It's good to know there are others who are going through similar situations. I've been in radio 30 years, but in radio sales only 10 years. I am still on air and am the production and promotions director for our stations. I always appreciate new ideas!

At 6:41pm on February 18, 2010, Paul Scott Alexander Jr. said…: Hi Rebecca,

Thanks for the welcome. I heard about the Cafe in an article I was reading in Radio World.... After visiting, I have seen a lot of good networking/idea sharing. Looking forward to being a part of it.

Glad I could give you a chuckle with my posting..... Yes been in radio since diapers.... Grandparents started our cluster before I was born, so as you might guess it's in my blood. :)

At 11:38am on February 3, 2010, Skip Rice said…: Thank you Rebecca. I'm going to send a note to your father in just a bit. You have a great site here... A very serious minded, and yet very friendly workstation. Well done.

Blessings,
Skip

At 7:38pm on February 2, 2010, Skip Rice said…: Thank you Rebecca. I look forward to getting to know some sales professionals. I have some pretty specific goals in joining. I'd like to find perhaps some on-line sales training materials. And I have an interest in chatting to people with National Sales experience. Where would you suggest I go first?

At 12:00pm on January 26, 2010, Daniel Covey said…: Thank you, Rebecca! Glad I found this site...look forward to learning from others and contributing anything that might be of value.

At 10:52am on January 21, 2010, Duncan Minett said…: Thanks for the welcoming Rebecca! Wow did I really join at the beginning of December? LOL. Sorry for the delayed response. In answer to your question no it is actually very warm here in Vancouver and getting a little scared of the Olympics coming...they need snow and ice right? ;-)

At 9:47am on January 5, 2010, Richard L Cooper said…: It's not fair that I've known what you and your family look like for years while I remained anonymous. that's probably why I ended up in radio rather than TV. That and I have a face for radio. lol
Are you responsible for this site?

At 7:52am on October 8, 2009, Karen Carroll said…: Thank you so much!! As a matter of fact...Jamie is my sales manager!!!

At 11:25pm on August 18, 2009, Lenja F. Papp said…: Dearest Rebecca.

What a lovely welcome. Thank you. That is so rare these days and when I meet a diamondy heart like yours, ahh ... magic.

Yes, Slovenia is also a little diamond country, tucked safely between Italy, Austria, Croatia and hungary ... with the mountains, the plains and the sea side.
http://www.slovenia.info/?lng=2
http://www.slovenia.si/

Plan your winter vacation here Rebecca! ;))

Oh, friends in Zagreb? Have you visited them yet? Are they also in the radio business? I do a lot of business in Zagreb ... more and more, since we are opening the RAB CROATIA branch soon.

Yep, I am a radio gal. All the way ;) For 8 years now. First I feel in love with my husband (well, not yet husband back then ;), who is a morning host on the Slovenian national commercial radio chain RADIO CENTER and then I fell in love with radio. Especially radio advertising.

I also worked with Dan O'Day, Bud Stiker from RAB USA and the Wizard of ads Roy H. Williams - and through him and Rod Schwartz I heard of you. And I love it!
Would love to do create a similar story for Slovenia and the Balkan region! They need it so much.

In Slovenia we have around 85 radio stations and 2 million people. Yes, 2 not 20. 2 million. Can you believe it.

And me and my team (the RAB SLOVENIA) are slowly reaching all the radio sales people and ad writers with the knowledge about the natural strategic powers of radio and how to write for radio.

But is such a slow process coz they are so self-assured and stubborn - in the sense: "We know it all already". But when I show them the decline in radio advertising revenue in the past 8 years they just stare!

Plus, as Roy said to me when I visited him in Texas 2 years ago: "Lenja, you have chosen the right path but you have 2 problems: You are a woman and you are only 30".

And radio is still a man's world unfortunately but slowly I'm getting across more and more as the radio expert ... slowly ;)))

And this is why when I meet stories like the RSC my heart dances with joy coy it is lovely to get your batteries charged with people that have the radio vibe.

I hope we stay close ... for a long time.

Keep in touch and welcome to Slovenia. Anytime.

Yours,

Lenja