"Perfectly popular with me, Mark. Every point is spot-on.
Why do advertisers insist on making their ads SOUND like ads, instead of - as Howard Luck Gossage put it:
I used this quote in a recent post on my radio station blog on penetrating…"
"The most important part of advertising is the message. Nothing else matters if you don't get the script right. I deal with ad copy the whole time in a presentation. Attached is a 3 page comprehensive read that covers the subject as well as I…"
"Well, I pretty sure this won't be the most popular post. I teach our sales people (and I use this myself) the following regarding ad copy:
1. No phone numbers. Nobody will remember them. Listeners dont write them down when they hear…"
Account executive at Grace Broadcast Sales, www.gracebroadcast.com
Creator and administrator of Radio Sales Café
How long have you worked in the radio sales industry?
What Can I Do for You?
Helping your customers is good. Making money while doing so is better. Radio stations who use GBS sales boosters accomplish both objectives. Our campaigns are easy to sell, and you can try them risk-free . . . so what are you waiting for?
Comment Wall (378 comments)
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Thank you ... I have a passion for radio and the art of communication. I started my radio career with Cumulus. I recently finished a Bachelor of Science degree in Graphic Arts. Radio Sales Cafe is possibly a way to gain more insight into the world of messaging.
I do have a question. First, a little back ground I was the closer and the F&I manager at a dealership. So, as you may be able to devise I'm terrible at cold calling. I am also finding it very difficult to do a CNA. I know it's simple but I was the top closer in my dealership area for 3 years. I'm not good with the getting chummy part.
I own a private weather company; The National Weather Station, LLC.
Located just outside NYC, in northern NJ at Teterboro Airport.
We provide a variety of weather services including weather broadcasting to radio stations.
I want to greatly expand our radio clientele base.
I have a small staff of meteorologists right now but can expand that to allow for more radio stations to come
on board with us. The problem is, I do not have someone dedicated to landing new radio station clients.
We can easily provide to ANY radio station in the U.S.
I do not want to pay cash to a salesperson but would offer a significant commission:
So, I am looking to hiring a well-seasoned airtime salesman to call everybody he knows nationwide on my company’s behalf and give first-person
testimony about how many dollars can be generated in sponsorship opportunities with my company’s service as a salable feature.
He will get 50% of the first three months of revenue from each deal he cuts for you.
The person can work from his or her home office or from wherever they want to work from, anywhere in the U.S.
We would prefer landing radio stations that would pay cash but nowadays, it’s a tough sale. Selling our service and getting sponsors is the way
Can you help or have any suggestions? Can you put this on your site to draw someone that may be interested in this position? He or she can work where and when they want, very flexible. But for commission as I say above, a HIGH commission.