"Sherna,
It's important to understand that it is much easier to hit delete on an email than to turn you down in person. I ask my people to never email a proposal without first having a meaningful appointment to discover the client's…"
Networking for radio sales professionals from Grace Broadcast Sales.
Rick Cavagnaro's Discussions
Entry Box Source
Started this discussion. Last reply by Roger Hartsook Nov 29, 2010. 5 Replies 0 Likes
DISH TV SLOW DOWN
Started this discussion. Last reply by Rick Cavagnaro May 14, 2010. 8 Replies 0 Likes
Rick Cavagnaro's Page
Latest Activity
Rick Cavagnaro replied to Sherna Thomas's discussion 'Any suggestions in " the approach talk for appointments"?'Rick Cavagnaro replied to Sherna Thomas's discussion 'Does Radio Sale have a scientific ratio to the sale?'"Hi Sherna! Thanks for joining our business and for your question. It's been said that this, as all outside sales, is a game of numbers and as Chris Lytle says, count the numbers that count! Understand that you can't…"
Rick Cavagnaro replied to Chris Rolando's discussion 'Come on get happy!'"Great piece! No wonder I feel so good during the work week.
Rick Cavagnaro"
Rick Cavagnaro replied to Mary Ellen C Moss's discussion 'TV ROI vs Radio ROI'"Mary Ellen,
I know that can be very frustrating. First, you are correct that the "mention this ad" approach is bad. We strongly oppose that in any ads on our stations as customers can actually be offended by this strategy of…"
Rick Cavagnaro replied to Diana Watters's discussion 'copy ideas for ATV dealer'"Diana,
I've been writing commercials for a long time and have done many ATV commercials. ATV's commercials are no different than other products. Identify the target consumer, why they will buy the product, and what creates…"
Rick Cavagnaro replied to Joyce Routson's discussion 'How to avoid the summer doldrums in radio sales'"I personally dealt with this for years as well as manage sales execs through the "dog days". I've found that the best way to beat this is to have a well executed plan that recognizes that we need to enjoy the season as well as…"
Rick Cavagnaro replied to Leslie Cassis's discussion 'Community Owned Hospitals'"This is a very good question as we are all exploring ways to serve the healthcare category. The first question on the billboard use is probably based on a lack of belief in radio as a vehicle to deliver their message. I would think it…"
Roger Hartsook replied to Rick Cavagnaro's discussion 'Entry Box Source'"Rick: We use a company out of Wichita, Kansas for all of our entry boxes. Their email is
www.lovebox.com
We have used them for quite a few years.
Roger Hartsook Emporia, KS"
Rick Cavagnaro replied to Rick Cavagnaro's discussion 'Entry Box Source'"Thanks Rod. Appreciate the tip."
Rod Schwartz replied to Rick Cavagnaro's discussion 'Entry Box Source'"Hi, Rick -
You might also try http://www.contestboxes.com.
In this era of specialization, it's not too surprising that there
should be a company like this online.
Best,
Rod"
Rick Cavagnaro replied to Rick Cavagnaro's discussion 'Entry Box Source'"Thanks Jessica. Have used boxes from Staples before but they are larger than client's prefer. Appreciate your input.
Rick"
Jessica Norgaard replied to Rick Cavagnaro's discussion 'Entry Box Source'"how big do you use? We get ours at Office Depot and cover them in heavy gold wrapping paper from Hallmark. Cant tell its wrapping paper and the gold catches peoples attention"
Rick Cavagnaro posted a discussionEntry Box Source
My hearty stock of entry boxes have seen their better day and I need to replace them. Does anyone have a supplier that is good and inexpensive? Thanks!
Rick Cavagnaro replied to Rebecca Schwartz's discussion 'Friday Poll: How Many Voice Talents?'"We use Cascade Broadcast Services from Spokane for a portion of our local production and they have 5-6 voices, in house we have 9-10, plus we have an intercompany voice exchange system that provides access to all of the voices within our company.…"
Rick Cavagnaro replied to Rebecca Schwartz's discussion 'Friday Poll: How Much Time Do You Spend Creating Spots?'"This varies greatly depending on the time of the month but I would probably say that an average week would be 5-10 hours in writing/producing/voicing commercials."
Rick Cavagnaro replied to jane moore's discussion 'Sample Proposal'"I believe that RAB has a product that may work called "Sales Assistant" (I think). I've never used it but have heard some good feedback."
Profile Information
- What radio station/company are you with?
- Bicoastal Media
- How long have you worked in the radio sales industry?
- 38 years
Comment Wall (4 comments)
- At 3:03pm on June 1, 2010,
Vernon W. Cropper said… - Thanks for the warm reception Rick!
- At 7:24am on May 17, 2010,
Sheri said… - Hi Rick, yeah would say you are in a small market, and I'm glad to have you as a friend, tell me how big is that market? You guys really aren't that far from us. I'd love to hear more.
- At 5:51am on November 10, 2009,
Joel A. Swanson said… - Rick;
Gem City Motors is not a big advertiser with us at this point. They spend less than $5,000 a year. They are on an Annual Contract for "Phoners"; one per week on each of our three stations; and they swear by them.
Gem City is also a regular sponsor of our Fantasy Football Promotion on KTHC and on www.KTHCRadio.com Website.
The also co-sponsor our Sidney Ag Appreciation Breakfast and other Sidney-type events.
The other two automobile dealers in Sidney are strong advertisers with us and I think that brings more "buyers" into the market; and that helps Gem City as well.
Big Sky Motors is not on the air with us.
Not much help; sorry!
- At 8:25am on August 5, 2009,
Jingle Jim Reilly said… - Rick,
I send out a radio sales tip newsletter called The Jingle Of The Week. May I send you a copy? If you'd like to receive the free sales tips, just send me back your email address!
Jim Reilly
American Music Concepts
AmericanJingles@aol.com
732-2551-504
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