It's important to understand that it is much easier to hit delete on an email than to turn you down in person. I ask my people to never email a proposal without first having a meaningful appointment to discover the client's…"
"Hi Sherna! Thanks for joining our business and for your question. It's been said that this, as all outside sales, is a game of numbers and as Chris Lytle says, count the numbers that count! Understand that you can't…"
I know that can be very frustrating. First, you are correct that the "mention this ad" approach is bad. We strongly oppose that in any ads on our stations as customers can actually be offended by this strategy of…"
I've been writing commercials for a long time and have done many ATV commercials. ATV's commercials are no different than other products. Identify the target consumer, why they will buy the product, and what creates…"
"I personally dealt with this for years as well as manage sales execs through the "dog days". I've found that the best way to beat this is to have a well executed plan that recognizes that we need to enjoy the season as well as…"
"This is a very good question as we are all exploring ways to serve the healthcare category. The first question on the billboard use is probably based on a lack of belief in radio as a vehicle to deliver their message. I would think it…"
"We use Cascade Broadcast Services from Spokane for a portion of our local production and they have 5-6 voices, in house we have 9-10, plus we have an intercompany voice exchange system that provides access to all of the voices within our company.…"
Gem City Motors is not a big advertiser with us at this point. They spend less than $5,000 a year. They are on an Annual Contract for "Phoners"; one per week on each of our three stations; and they swear by them.
Gem City is also a regular sponsor of our Fantasy Football Promotion on KTHC and on www.KTHCRadio.com Website.
The also co-sponsor our Sidney Ag Appreciation Breakfast and other Sidney-type events.
The other two automobile dealers in Sidney are strong advertisers with us and I think that brings more "buyers" into the market; and that helps Gem City as well.