A networking site for Radio advertising sales professionals.
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Rod Schwartz
- Pullman, WA
- United States
- Blog Posts (18)
- Discussions (499)
- Revenue Opportunites
- Videos (19)
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Lori Storrs replied to Rod Schwartz's discussion 'Successful Local Broadcast Sales - Paul Weyland'
Rod, I agree with you 100%. I have read this book, re-read it and then read it again. As the sales manager at my radio station I encourage all of my reps to read it as well. It's a great resource and Paul really knows what his is talking about!
Lori Storrs liked Rod Schwartz's discussion 'Successful Local Broadcast Sales - Paul Weyland'
Rod Schwartz commented on Rod Schwartz's video
Thanks to RadioINK (2/3/12) for sharing this great story of Davis Media's success combining their two stations and a hometown news website, the latter producing 21% of the company's revenues "without cannibalizing a…
Blake of Radio Muscle commented on Rod Schwartz's video
THIS IS PHENOMENAL! What a talent.
2012 Radio Mercury Awards - Call For Entries
The 2012 Radio Mercury Awards competition is officially underway. Campbell-Ewald CEO Bill Ludwig was today named the head judge of this year's crop of commercial entries. Ludwig was profiled in the 11/7/11 issue of RadioINK magazine, where he said,I come from a writing background, so radio has always been near and dear to my heart. The reason...I love radio so much, is that I think radio can be the most powerful interactive medium…See More
A discussion started by Rod Schwartz was featured
Rod Schwartz commented on Rod Schwartz's video
Great ear + lots of practice = versatile voice actress
Rod Schwartz commented on Korey Robinson's blog post 'New to Radio Advertising!!!! Looking for advice!!!!'
Korey,
If you haven't done so already, I'd urge you to spend some time in the "New to Radio Sales?" forum. You'll find a ton of helpful ideas, suggestions, recommendations and resources, any of which could provide…
When you want to help people, you tell them the truth. When you want to help yourself, you tell them what they want to hear. - Thos. Sowell
Status posted by Rod Schwartz
2012 Radio Mercury Awards - Call For Entries
The 2012 Radio Mercury Awards competition is officially underway. Campbell-Ewald CEO Bill Ludwig was today named the head judge of this year's crop of commercial entries. Ludwig was profiled in the 11/7/11 issue of RadioINK magazine, where he said,I come from a writing background, so radio has always been near and dear to my heart. The reason...I love radio so much, is that I think radio can be the most powerful interactive medium…See More
Discussion posted by Rod Schwartz
Roger Burke replied to Rod Schwartz's discussion 'Tulsa H.S. Students Take Over KVOO for a Day - May 9, 1951'
HI Rod,
No we do not, but I can think of few ways more effective toward growing grassroots listeners. Scoot the pro's aside momentarily, and feature local high school, middle, and elementary school kids doing age-appropriate announcing. If…
Independent Radio Station, circa 1951
Thanks to Arcane Radio Trivia blogger Jose Fritz for sharing this 18-minute video short on the operation of an independent radio station, in this case, WMCA in NY.Created in 1951 by the US Army (who knows why?) it's a nostalgic piece. Today we have production directors and music libraries, not composers and studio orchestras. But some things have endured...more or less. For instance, this at about the 8-minute…See More
Discussion posted by Rod Schwartz
Rod Schwartz replied to Simon Paul Rushton's discussion 'What we try to do as Radio Advertising Copywriters....'
What's really neat about this video is that, while it consists primarily of images and music, it's the WORDS at the very end that make all the difference!
Thanks for sharing, Simon! Powerful piece.
Simon Paul Rushton replied to Rod Schwartz's discussion 'Roy H. Williams on Client-voiced Radio Commercials'
I like using clients who have character.
Often they don't.
I like to use clients who have a great sounding voice and can deliver a script well.
Often they can't.
I like to use a client who can read a script and make it sound natural and…
Rod Schwartz replied to Rod Schwartz's discussion 'The Accidental Salesperson - Chris Lytle'
Glad you enjoyed it, Don - and thanks for taking time to share your endorsement with our fellow RSC members.
In case you've missed it—there's so much good stuff available in the RSC archives!—here's a link to one of…
Profile Information
- What radio station/company are you with?
- Owner/Creative Director of Grace Broadcast Sales
Administrator - Radio Sales Café
Marketing Consultant - Pullman Radio (KQQQ NewsTalk 1150/ HitRadio 104.3 KHTR)
Rod's Blog: "RodSpots" - http://rodspots.wordpress.com
- How long have you worked in the radio sales industry?
- Since 1973
Rod Schwartz's Videos
Rod Schwartz's Blog
The National Lentil Festival Puts Pullman, WA in the Limelight
Posted on August 18, 2011 at 2:00pm 0 Comments 0 Likes
Every city in America has something to celebrate. Here in Pullman, WA, it's lentils.
Lens culinaris. Latin for "edible lens" (or "tasty lens" perhaps?). It's a member of the legume or pulse family (beans, peas, garbanzos), prized for its flavor and health benefits. And it just…
Continue Radio (Still) Gets Results
Posted on August 16, 2011 at 6:00pm 3 Comments 0 Likes
Radio (Still) Gets Results - an Audio Presentation
The fact that I retrieved this presentation from a cassette tape tells you something about how long ago I put it together. (Hint: it was before we recorded onto flash memory cards, before we emailed MP3's, even before we burned…
Continue Radio-Mercury Musings
Posted on August 6, 2011 at 2:00pm 0 Comments 0 Likes
Each year since 2004 I've retained copies of my best radio work from the previous year, with a view toward entering them in radio's premiere creative competition, The Radio-Mercury Awards.
My 2010-11 folder contains some 15 commercials from which I'd hoped to cull one or two entries. I think they're good spots; more importantly, so did the advertisers that paid for…
Continue The Client Whose Copy Never Changes
Posted on August 5, 2011 at 3:00pm 0 Comments 1 Like
Consistency is a great virtue in advertising, all other factors being equal.
Most of my advertising clients have annual contracts that call for being on the air every day. This degree of exposure usually requires regular changes of copy, to maintain a healthy balance between repetition and freshness.
But I have one client, a mom-and-pop…
Comment Wall (69 comments)
- At 5:04am on September 14, 2011,
Charles R. Wallace said… Rod
Thanks for the gracious welcome. I look forward to being a part of the group.
All the best,
Chuck
- At 12:13pm on September 9, 2011,
Jimmy Davis said… - Just looking at the list of books that a radio salesperson can read is amazing . Thanks for sharing these. I am new to radio sales but I am really loving it. Thanks for sharing your knowledge and advice.
- At 10:09am on August 29, 2011,
Julie Chastain said…
Thanks Rod. Me too! I have been in radio for about 8 years and spent 3 years with the Nielsen TV Ratings. Prior, I owned my own corporation, Industrial Rental Equipment, in South Alabama. Radio is my passion! I look forward to conversing with everyone and sharing ideas and experiences. Thanks for the welcome! Have a great day!
- At 10:03pm on August 23, 2011,
Remzi Gokmen said… - Thanks Rod, appreciate the heads up.
Have already dove in there and been reading books and ordering stuff to help develop my knowledge on selling radio specifically and how to be successful in sales in general. Cheers.
- At 7:49am on August 18, 2011,
James Carey said…
- Thanks Rod!
- At 4:04pm on June 3, 2011,
Melinda Neill said… Hello Rod!
Thank you for the kind welcome! I am eager to learn as much as possible and sharpen my skills on a daily basis. I am sure I can start by learning from you =)!! Have a wonderful weekend!
Best wishes,
Melinda Neill
Forever Communications
- At 12:38pm on May 3, 2011,
Jim Wood said… - Thanks Rod, Just became aware of RSC and like the info. I came across RSC looking for info concerning Jim Williams. My first time to go through his course was in 1970 and then again in 1979. I understand you have tapes?
- At 10:12am on May 3, 2011,
Dave Scott said…
- Thanks for connecting...but I'm not sure who is doing radio phone apps.
- At 9:36am on March 30, 2011,
continuity At WRJC Radio said… Rod, thank you for the welcome, Rick is excited about the Swap a spot.
That photo i choose was a Birthday present for rick a few years ago.
Since he doenst like us to buy for im, we get creative.
i will pass on the howdy.
- At 4:35pm on March 29, 2011,
Barbara Beach said… - Thank You! I have a dozen talk raido shows I am producing and selling... I enjoy this site!
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