Roger Hartsook's Page

Roger Hartsook replied to Rebecca Schwartz's discussion 'Friday Poll: What's Your Take on Phone Numbers in Radio Ads?'

"Even though I agree that using the phone number is really a waste there are exceptions and primary among these is the small business that operates from home. They don't have a store front or showroom. We had a client who installs…"

Apr 13

Roger Hartsook commented on Rod Schwartz's video

The Phone Number—Does it Work?

"Brent offers super advice. It's an issue that we have all faced. Being from a small market there is one exception I believe can be taken. If you have a small business such as a service industry that operates from their home…"

Apr 13

Roger Hartsook liked Rod Schwartz's video

The Phone Number—Does it Work?

Apr 13

Roger Hartsook replied to Bill O'Reed's discussion 'How do you make your Satellite programmed station more "Local"?'

"Billy: Always a tough question and it can be affected by your population served and your format. That being said, you might consider a weekly 3 to 5 minute report from your local school district PIO or Supt. The same could be done…"

Jan 6

Roger Hartsook replied to Rebecca Schwartz's discussion 'Friday Poll: Your Favorite Christmas Album'

"This is difficult because there are so many great songs, artists and arrangements. However, if pressed into a favorite I would have to say anything by Mannheim Steamroller. Why? Because Chip Davis' arrangements are bright and…"

Dec 16, 2011

Roger Hartsook replied to Rebecca Schwartz's discussion 'Friday Poll: Shop Local Promotions'

"Our stations have a "local" program that runs all year long, not just the holidays. A number of years ago we started out with a "Downtown Proud" program. We purchased a jingle package that encouraged shopping locally…"

Nov 4, 2011

Roger Hartsook replied to Brian Schmitt's discussion 'Where do you learn to write your radio spots?'

"Brian: What a great experience you related. I keep Roy's books in my desk and when I get stuck for an idea I can always read a few pages and get what I need."

Oct 21, 2011

Roger Hartsook replied to Brian Schmitt's discussion 'Where do you learn to write your radio spots?'

"Brian: You have a great example of writing in Springfield. Woody Justice Jewelers. I have found great inspiration in reading the books by Roy H. Williams. In expensive and really great. One of his early successes was Justice…"

Oct 21, 2011

Roger Hartsook replied to Rebecca Schwartz's discussion 'Friday Poll: Christmas Packages/Holiday Promotions'

"Dave: I would also like to see details on your "concentration" promotion. My email is hartsookr@kvoe.com Thanks."

Oct 20, 2011

Roger Hartsook replied to Rebecca Schwartz's discussion 'Friday Poll: Christmas Packages/Holiday Promotions'

"Candice: I am thinking that you may be similar in size to our town if you have just two such homes. Believe me I think you can do this because it directly involves the home in the process. Our holiday greetings come from residents…"

Oct 14, 2011

Roger Hartsook replied to Rebecca Schwartz's discussion 'Friday Poll: Christmas Packages/Holiday Promotions'

"I believe individual stations have different scenarios based on their size so let me preface my remarks by saying we are a small 3-station cluster in a community of 26,000 (Trade area 65,000). We have a major 4th Qtr Promotion that we present to our…"

Oct 14, 2011

Roger Hartsook replied to Rebecca Schwartz's discussion 'Friday Poll: 9/11 Observances'

"Rebecca: I'm not sure but I know we can get one. I will certainly make sure we take pictures that day because we will post at least a couple on our web site that day. I'll make a note to get one sent your way as…"

Aug 26, 2011

Roger Hartsook replied to Rebecca Schwartz's discussion 'Friday Poll: 9/11 Observances'

"At the first anniversary of 9-11 our station purchased a large bell on a swivel and took it to the parking lot of our fire station. (We're a city of about 26,000) We started at 8 a.m. and people would come by and ring the bell one time…"

Aug 26, 2011

Roger Hartsook replied to Rebecca Schwartz's discussion 'Friday Poll: What's on Your Summer Reading List?'

"For business related reading I can recommend "Magical Worlds of the Wizard of Ads" by Roy H. Williams. In fact any of his books are worth a re-read. I also picked up "Accidental Magic" by Williams where his students…"

Jun 24, 2011

Roger Hartsook replied to Rebecca Schwartz's discussion 'Friday Poll: What's the Largest Schedule a Client Can Run?'

"Rebecca you certainly come up with some doozies. I can't recall we ever told someone that we had a limit. Like other responses there have been times when we've someone run 1 per hour. I think that part of the discussion…"

Jun 10, 2011

Roger Hartsook replied to Tom's discussion 'Yellow Pages discussion today'

"I have been in this business more years than I like to admit and have seen quite a few presentations designed to figure Return on Investment (ROI). Not being a math whiz I was never very comfortable with them but I realize how ROI can…"

May 20, 2011

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The Phone Number—Does it Work?

The Phone Number—Does it Work?

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