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Schenley Brown replied to Schenley Brown's discussion 'New Business Email Introduction, How to?'

"Thanks Julie, I'll have to give that a try!"

Nov 27, 2012

Julie Hein replied to Schenley Brown's discussion 'New Business Email Introduction, How to?'

"They don't want to be introduced to you. Their e-mail boxes are already full of pitches, spam and other begging. They want someone who can solve a problem. Start with what you can do for them. I would also try other…"

Nov 16, 2012

Schenley Brown posted a discussion

New Business Email Introduction, How to?

If you're looking to email a company before you approach them, is there a certain way you should go about this? I feel like if I'm starting the email with my job title nobody will ready further...Or is the email introduction 100% the wrong way to go? The companies I want to approach I have already qualified and I know they fit the radio stations demographic, so would that be a good starting point?See More

Nov 11, 2012

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Oct 22, 2012

Jack Walker replied to Schenley Brown's discussion 'Convincing Clients Of Your Credibility if You're Young'

"Some of the most successful radio sales people I know were young (early 20's) when they started and had zero experience. They brought a new sense of energy and excitement to the table. Clients liked them and people do business with those they…"

Oct 19, 2012

Joe Lyons replied to Schenley Brown's discussion 'Convincing Clients Of Your Credibility if You're Young'

"You will be judges even before you open your mouth. Dress conservitavly. Suit & tie. Conservative hair cut. Hide the "tats". Glasses can help. Don't smoke or drink in front of the clients. It may sound boring or stiff, but…"

Oct 19, 2012

Diane Scarpelli replied to Schenley Brown's discussion 'Convincing Clients Of Your Credibility if You're Young'

"Age is a two edged sword. Youth is inexperience but it is also energy, enthusiasm and innovation. The older salespeople you work with have experience but may not bring the energy, ideas and openmindedness you have. The struggle of managers (I…"

Oct 19, 2012

Mike Brunel replied to Schenley Brown's discussion 'Convincing Clients Of Your Credibility if You're Young'

"Hi Schenley I sit in the camp of Lynn...if your radio station has been around a while then that is creditability alone. One other aspect of your youth is the understanding potentially of "new"media and the importance of understanding how…"

Oct 15, 2012

Lynn Lambrecht replied to Schenley Brown's discussion 'Convincing Clients Of Your Credibility if You're Young'

"I am assuming that the radio stations you are selling for have been in the business for a while. Use the credibility of your company until you have earned the creds in your own right. You can say something like, "Yes, I may be young in this…"

Oct 15, 2012

Allison Hocking replied to Schenley Brown's discussion 'Convincing Clients Of Your Credibility if You're Young'

"I'm also you age and have found that once people know what you're talking about, they usually drop their reservations about your age. Just stick to how you can benefit them and you'll be golden. There are times when my age works to my…"

Oct 15, 2012

Rebecca Schwartz liked Schenley Brown's discussion Convincing Clients Of Your Credibility if You're Young

Oct 15, 2012

Schenley Brown posted a discussion

Convincing Clients Of Your Credibility if You're Young

I just started in radio sales, and as I am only 24, I know a lot of potential clients will find it hard to get on board if they think I am too young, or don't have as much experience. When I'm thinking about my key accounts, how can I convince them I am not too young or "youthful" (as my boss puts it) ? Side note: all the other account managers are much older; I think its some what of an industry standard to go into sales after you go through your first career as that adds life experience. I…See More

Oct 15, 2012

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Oct 15, 2012

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Oct 12, 2012

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New Business Email Introduction, How to?

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