Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.

Scott Mackenzie
  • Palm Coast, FL
  • United States
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  • Charlie Jennings
  • Evelyn Cook

Scott Mackenzie's Discussions

Alcohol & Tobacco?

Started this discussion. Last reply by Robby Westwick Mar 29, 2012. 3 Replies

Won't Respond

Started this discussion. Last reply by Celeste Kreutzer Feb 5, 2011. 9 Replies

AC & Heating client needs a strong hook.

Started this discussion. Last reply by Jingle Jim Reilly Mar 24, 2010. 9 Replies

 

Scott Mackenzie's Page

Latest Activity

Robby Westwick replied to Scott Mackenzie's discussion 'Alcohol & Tobacco?'
"I think that it is best make sure that you will not be breaking any laws when advertising these products because sometime there could be serious consequences on this because we are not that free when it comes to broadcasting, we have to follow…"
Mar 29, 2012
Jack Walker replied to Scott Mackenzie's discussion 'Alcohol & Tobacco?'
"On matters like this it's always best to check with your state broadcasters association."
Mar 9, 2012
Chris Rolando replied to Scott Mackenzie's discussion 'Alcohol & Tobacco?'
"Scott:  I have advertised places that have Rolling machines.  But I don't use the comparisons.  I know I am right on the edge of the law, but I don't feel I am advertising cigarettes.  I am advertising cut tobacco which…"
Mar 7, 2012
Scott Mackenzie posted a discussion

Alcohol & Tobacco?

What can't we say on radio? I'm writing copy for a tobacco store with the following copy points. Rolling machine where customers roll a carton of generic cigarettes for $25.00 or half price.Beer pong tournament Friday night, drink all you want for $10.00. And enjoy cigars for just $5.00.Any thoughts appreciated.. ScottSee More
Mar 6, 2012
Celeste Kreutzer replied to Scott Mackenzie's discussion 'Won't Respond'
"I had a G.M. at a car dealership tell me he would only deal with an agency out of town.  I still wanted to get a relationship with him (because who knows how long dealerships stay with agencies anymore).  I sent some "seed"…"
Feb 5, 2011
Chris Rolando replied to Scott Mackenzie's discussion 'Won't Respond'
"I like the most direct approach:  Call the dealership AFTER they close.  If the have a phone tree, maybe you'll get lucky and find the bosses line, and maybe not.  If not, find the sexiest sounding female announcer you can find…"
Jan 17, 2011
randy brooks replied to Scott Mackenzie's discussion 'Won't Respond'
"ok, a number of years ago had a similar problem. as i had been in town awhile several of the sales people knew me. one said well he likes to be number one. so the next time in i dressed in a tux, bought a huge box of candy, a dozen roses and roller…"
Jan 14, 2011
Blaine Parker replied to Scott Mackenzie's discussion 'Won't Respond'
"Short answer: Jon Spoelstra's rubber chicken.   Longer explanation: When Spoelstra was marketing the lackluster Portland Trailblazers (and the arena was typically 2/3 empty), he was met with the challenge of getting season ticket holders…"
Jan 14, 2011
Jack Walker replied to Scott Mackenzie's discussion 'Won't Respond'
"Agree with Jan. Had the same situation here. Automotive group that was a big, long-time customer dropped off when a new media buyer came on board. After a year with no luck, decided to go around her directly to the boss. It paid off big…"
Jan 14, 2011
jan liverman replied to Scott Mackenzie's discussion 'Won't Respond'
"Try contacting his boss with some creative ideas (ask permission to email or mail them to that person and remind that person that because they advertised in the past, you are able to offer reduced rates to get the new manager off to a big start) and…"
Jan 14, 2011
Scott Mackenzie replied to Scott Mackenzie's discussion 'Won't Respond'
"Ok, I've got some ideas I'll let you know what happens."
Jan 11, 2011
Jessica Klym replied to Scott Mackenzie's discussion 'Won't Respond'
"That is halarious Trudy!! I will have to remember that! How creative!"
Jan 11, 2011
Trudy Coombs replied to Scott Mackenzie's discussion 'Won't Respond'
"I have gone to extreme measures to meet up with a client for the first time. I have used a fishing lure mailed to the owner of a sporting goods store to "hook up" for a meeting. It did get his attention, and he did take my next call, and…"
Jan 11, 2011
Scott Mackenzie posted a discussion

Won't Respond

I need your help.How do you open a new relationship with the decision maker when all attempts for engagement haven'tworked, I’m just looking to start a conversation. The client is a new car dealer who under previous management advertised with our radio stationsfor 12 months. The dealership is part of a large out of state automotive group.The NEW GM for this dealershipWon't respond repeated cold calls.Won't respond to emails...Won't respond to letters..Won't respond to voicemail..  Won't respond…See More
Jan 11, 2011
Roger Hartsook replied to Scott Mackenzie's discussion 'AC & Heating client needs a strong hook.'
"Nice touch!!"
Mar 24, 2010
Rod Schwartz replied to Scott Mackenzie's discussion 'AC & Heating client needs a strong hook.'
"Dinosaurs still roam the earth today. We call them "the Yellow Pages." ;-)"
Mar 23, 2010

Profile Information

What radio station/company are you with?
WNZF NewsRadio 1550 AM & 106.3 FM
WBHQ Beach 92.7 FM
How long have you worked in the radio sales industry?
Over 20 years

Scott Mackenzie's Blog

COOP

Posted on June 26, 2009 at 12:57pm 0 Comments

The RAB provides a list of manufactures COOP and brands where COOP is about to expire. Is there another source on the web for this information. Any thoughts would be helpful.

Comment Wall (1 comment)

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At 1:56pm on August 5, 2009, Jingle Jim Reilly said…
Scott,

I send out a radio sales tip newsletter called The Jingle Of The Week. May I send you a copy? If you'd like to receive the free sales tips, just send me back your email address!

Jim Reilly
American Music Concepts
AmericanJingles@aol.com
732-2551-504
 
 
 

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