"I think that it is best make sure that you will not be breaking any laws when advertising these products because sometime there could be serious consequences on this because we are not that free when it comes to broadcasting, we have to follow…"
I have advertised places that have Rolling machines. But I don't use the comparisons. I know I am right on the edge of the law, but I don't feel I am advertising cigarettes. I am advertising cut tobacco which…"
What can't we say on radio? I'm writing copy for a tobacco store with the following copy points. Rolling machine where customers roll a carton of generic cigarettes for $25.00 or half price.Beer pong tournament Friday night, drink all you want for $10.00. And enjoy cigars for just $5.00.Any thoughts appreciated.. ScottSee More
"I had a G.M. at a car dealership tell me he would only deal with an agency out of town. I still wanted to get a relationship with him (because who knows how long dealerships stay with agencies anymore). I sent some "seed"…"
"I like the most direct approach: Call the dealership AFTER they close. If the have a phone tree, maybe you'll get lucky and find the bosses line, and maybe not. If not, find the sexiest sounding female announcer you can find…"
"ok, a number of years ago had a similar problem. as i had been in town awhile several of the sales people knew me. one said well he likes to be number one. so the next time in i dressed in a tux, bought a huge box of candy, a dozen roses and roller…"
"Short answer: Jon Spoelstra's rubber chicken.
Longer explanation: When Spoelstra was marketing the lackluster Portland Trailblazers (and the arena was typically 2/3 empty), he was met with the challenge of getting season ticket holders…"
"Agree with Jan. Had the same situation here. Automotive group that was a big, long-time customer dropped off when a new media buyer came on board. After a year with no luck, decided to go around her directly to the boss. It paid off big…"
"Try contacting his boss with some creative ideas (ask permission to email or mail them to that person and remind that person that because they advertised in the past, you are able to offer reduced rates to get the new manager off to a big start) and…"
"I have gone to extreme measures to meet up with a client for the first time. I have used a fishing lure mailed to the owner of a sporting goods store to "hook up" for a meeting. It did get his attention, and he did take my next call, and…"
I need your help.How do you open a new relationship with the decision maker when all attempts for engagement haven'tworked, I’m just looking to start a conversation. The client is a new car dealer who under previous management advertised with our radio stationsfor 12 months. The dealership is part of a large out of state automotive group.The NEW GM for this dealershipWon't respond repeated cold calls.Won't respond to emails...Won't respond to letters..Won't respond to voicemail.. Won't respond…See More