"Robert, I hear you. But, does a spec spot have a lasting or persuasive impact if the copy therein has little to no relevance to the client? A spec spot is a great tool but it should be part of the presentation you make when you have…"
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Steve Passwaiter replied to Laci M Hernandez's discussion 'Getting a Call Back'"Seriously David?
How are you going to know about what specific copy points to use if you don't spend some time with the prospect first? Putting together a spec spot is a great idea but doing it without the input of the business…"
Steve Passwaiter replied to Laci M Hernandez's discussion 'Getting a Call Back'"Laci, I have to strongly agree with Greg here. This to me is an example of why radio sales gets so little respect.
My response is going to be a little strong but I like your enthusiasm and desire to be different. Here's…"
Jingle Jim Reilly left a comment for Steve Passwaiter"Steve,
I send out a radio sales tip newsletter called The Jingle Of The Week. May I send you a copy? If you'd like to receive the free sales tips, just send me back your email address!Jim ReillyAmerican Music…"
Rebecca Schwartz left a comment for Steve Passwaiter"Steve,
Welcome to Radio Sales Café, and thank you for joining us! I hope you'll find the site a useful resource. If you have any questions, please let me know.
Also, if you're on Facebook and/or Twitter, you might like to…"
Profile Information
- What radio station/company are you with?
- BIA Kelsey
- How long have you worked in the radio sales industry?
- Worked as talent for four years and sales for five before moving over to TV.
Comment Wall (2 comments)
- At 3:51am on August 15, 2011, Jingle Jim Reilly said…
Steve,
I send out a radio sales tip newsletter called The Jingle Of The Week. May I send you a copy? If you'd like to receive the free sales tips, just send me back your email address!
Jim Reilly
American Music Concepts
JingleJim@AmericanMusicConcepts.com
732-2551-504
- At 12:00pm on August 7, 2011, Rebecca Schwartz said…
Steve,
Welcome to Radio Sales Café, and thank you for joining us! I hope you'll find the site a useful resource. If you have any questions, please let me know.
Also, if you're on Facebook and/or Twitter, you might like to follow RSC there (links on the right side of the page); we're constantly posting motivational quotes, sales tips & articles, ideas for
promotions, etc., that are not found on the site per se.Best wishes,
Rebecca
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