"Suggest your station contacts Monica Wurstle, President of Medical Marketing Agency. (239-537-8377) Her agency handles local medical-related clients, but she also does webinars for radio stations to teach them the ins-and-outs of who to speak…"
"I had some success a few years ago with personal injury attorneys, but I know how you feel with the gatekeeper.
Try this: since bankruptcy (bk) is huge right now, do a spec spot using a very very high energy announcer. Push the atty's name…"
"Try "cross-promotions" where the theater ticket stub has value. Example, theater buys schedule of :60's, first :30 promotes the movies, second :30 says that ticket stubs get you free dessert at a certain (co-sponsor) restaurant,…"
"Bark in the Park is an annual "walk with your dog" event, could be sponsored by your pet store. Great visibility for product/store banners, sampling, etc. This is a big event here (Tucson); local TV anchorwoman is the celebrity, but if…"