Radio Sales Café

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Tina Mundy
Tina Mundy
  • Male
  • Paducah, KY
  • United States
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Difficult car dealer

Started this discussion. Last reply by James A. Bowman Mar 12, 2010. 7 Replies

I have a difficult ford dealer in my market, he advertises on the local tv station, cable and newspaper but doesn't like radio.  We are in a town of approximately 45K people and he is the numer one…Continue

 

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James A. Bowman replied to Tina Mundy's discussion 'Difficult car dealer'
Hi Tina. I had a very similar circumstance with a Ford Dealership in our market years ago. He was hung up on Print and that was all he wanted to use. I asked him to go into his service department and check every car/truck that came in there for a…
Mar 12, 2010
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Blaine Parker replied to Tina Mundy's discussion 'Difficult car dealer'
There's a fellow whose name, unfortunately, escapes me. He's in SoCal and owns many car dealerships across the country. The way he determines what dealerships to buy is by going into a market and finding out which dealers aren't using…
Mar 12, 2010
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Tina Mundy replied to Tina Mundy's discussion 'Difficult car dealer'
Love this...It would definitely get his attention and he would do the same have his admin PK call in...If you do check with your old boss let me know how it turned out...Thanks so much....
Mar 11, 2010
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Rod Schwartz replied to Tina Mundy's discussion 'Difficult car dealer'
One of the classic objections we've all encountered at one time or another is some variant of, "What I've got is good enough." And Phil is right about having to "earn" the meeting - insofar as the dealer doesn't…
Mar 11, 2010
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Rebecca Schwartz replied to Tina Mundy's discussion 'Difficult car dealer'
Tina, I'm going to copy and paste your most recent reply to the Facebook thread, but since you're one of our Facebook fans, you might want to post your own response. Dennis Jackson and Phil Bernstein continued the discussion on FB, and…
Mar 11, 2010
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Tina Mundy replied to Tina Mundy's discussion 'Difficult car dealer'
Thanks for all the responses...I really appreciate your help. But I have done a needs analysis and we have offered him free spots...I know how much he spends per month on TV, cable and newspaper...how many cars he sold last year..his ROI...I am…
Mar 11, 2010
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Rebecca Schwartz replied to Tina Mundy's discussion 'Difficult car dealer'
Tina, I posted your inquiry on the RSC Facebook fan page, and received several responses right away. From Dennis Jackson: Find a way to get his voice on the air without giving him a free schedule. Or wish him happy birthday on the air (even if…
Mar 10, 2010
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Difficult car dealer

I have a difficult ford dealer in my market, he advertises on the local tv station, cable and newspaper but doesn't like radio.  We are in a town of approximately 45K people and he is the numer one ford dealer so he is doing well.  However, there must be a dealer out there doing better adding radio to the mix in a similar market.  Any ideas, suggestions would be greatly appreciated.  Thanks, Tina
Discussion posted by Tina Mundy Mar 10, 2010
7 Comments
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Tina Mundy is now a member of Radio Sales Café Mar 10, 2010
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Profile Information

What radio station/company are you with?
Bristol Broadcasting
How long have you worked in the radio sales industry?
10 months, but sales 20 years

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At 5:41pm on April 20, 2010, Jingle Jim ReillyJingle Jim Reilly said…
Tina,

I send out a radio sales tip newsletter called The Jingle of The Week. If you'd like to get a few great ideas every Monday morning, send me your email address and I'll hook you up.

Jim Reilly
American Music Concepts
P 732-255-1504
AmericanJingles@aol.com
At 8:51am on March 10, 2010, Rebecca SchwartzRebecca Schwartz said…
Hello Tina,

Welcome to Radio Sales Café, and thank you for joining us! How did you happen to find out about the site? I hope you find it a useful resource. If you have any questions, just let me know.

Have a great day!

~ Rebecca
 
 
 

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