"Ditto Rebecca, Tom. Thanks for your vote of confidence!
Best wishes to you in 2012.
-Rod
"
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Tom Burns's Discussions
Radio Sales Cafe is the best resource to come to radio sales in years.
Started this discussion. Last reply by Rod Schwartz Jan 3. 2 Replies 2 Likes
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Rod Schwartz replied to Tom Burns's discussion 'Radio Sales Cafe is the best resource to come to radio sales in years.'Rod Schwartz liked Tom Burns's discussion Radio Sales Cafe is the best resource to come to radio sales in years.
Rebecca Schwartz replied to Tom Burns's discussion 'Radio Sales Cafe is the best resource to come to radio sales in years.'"Thanks, Tom - really appreciate your post!"
Rebecca Schwartz liked Tom Burns's discussion Radio Sales Cafe is the best resource to come to radio sales in years.
Tom Burns posted a discussionRadio Sales Cafe is the best resource to come to radio sales in years.
You focus on the basics. Other groups get so diverted to digital they water down their basic marketing, and they crutch on the latest gimmick rather than deal with real issues like client needs and opportunities..See More
Tom Burns replied to Rebecca Schwartz's discussion 'Friday Poll: Your Favorite Motivational Quote'"Pam Lontos: "Don't tell me something can't be done until after I have done it.""
Tom Burns replied to Chris Rolando's discussion 'FREE coverage maps'"I just noticed, these maps from Google have a copyright at the bottom. Once I bought a radio station and inherited a coverage map. Sometime later the owner of the copyright contacted me to complain of the unauthorized…"
Tom Burns replied to Chris Rolando's discussion 'FREE coverage maps'"No, there have been some FCC cases in which the commission frowned on those using anything beyond the primary contour. Check your FCC attorney before doing this."
Tom Burns replied to Rebecca Schwartz's discussion 'Car & Truck Dealerships'"Hirsch Ford/Lincoln ad, WEFM Michigan City, IN in his voice. Note how he uses competitors' print ads to sell his vehicles. Most print ads have pad in the price to leave room for bargaining. His WEFM ads cut right to his lower price.…"
Tom Burns replied to Rebecca Schwartz's discussion 'Friday Poll: What's Your Strategy for Breaking out of a Sales Slump?'"You are the only one who knows you are in a slump. The client does not knowt. Keep making the calls. If you don't you won't know when the slump is over. In each of our markets we pick up share of revenue because other media sales people…"
Tom Burns replied to Rebecca Schwartz's discussion 'Friday Poll: LinkedIn'"I found it a waste of time for smaller market radio. Facebook better reaches the local market."
Tom Burns replied to Leslie Cassis's discussion 'Product donation as well as paid schedules'"When a client wants to give you a prize in lieu of a buy, someone is being sold but it is not the client. When he brings up a prize say "We have to first work out the ad schedule and then see what flexibility we may have given your financial…"
Tom Burns replied to John Potter's discussion 'Social Networking Ad Revenue'"Find this a good way to keep up with clients and potential clients. When I see these I often make reference to what they are doing. It is a good conversation starter."
Tom Burns replied to Valeria Bongard's discussion 'Keeping track of spot dates and sale dates... Please help'"We have computer driven billing which does all this but I try to put the information in my appointment book, too. A simple note is sufficent."
Comment Wall (2 comments)
- At 8:14am on August 6, 2009,
Jingle Jim Reilly said… - Tom,
I send out a radio sales tip newsletter called The Jingle Of The Week. May I send you a copy? If you'd like to receive the free sales tips, just send me back your email address!
Jim Reilly
American Music Concepts
AmericanJingles@aol.com
732-2551-504
- At 9:27pm on July 2, 2009, Bob Doll said…
- Tom:
Glad to see you're tking part in the radiosalescafe. I know you have a lot offer the group. Glad to see you're still fighting the good fight.
Best
Bob Doll
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