"Never owning a station,I have been blessed with whats called in the business "a good set of pipes" In my 15 years of radio and television which I am retired from now,I find myself working toward starting and internet radio station…"
A networking site for Radio advertising sales professionals.
Tom Collins's Discussions
Broadcasting Today
Started this discussion. Last reply by Ken Karns May 13. 3 Replies 1 Like
I am sure that most of you will agree that the industry where we have spent most of our lives is revolving dramatically. The consolidation years brought about major changes and now the latest round…Continue
11-11-11
Started this discussion. Last reply by Tom Collins Nov 4, 2011. 2 Replies 0 Likes
There has to be a sales promotion in these numbers .. 11 directional announcements a day for 11 days for some combination of these numbers as a rate .. needless to say an $11 rate in most markets…Continue
Website
Started this discussion. Last reply by Rebecca Schwartz Sep 20, 2011. 3 Replies 0 Likes
Good morning .. I am launching a web site soon that is health related and I am in search of information on "how to sell" a web site. we all know cume .. cost per point .. etc. but I am unfamiliar…Continue
Tom Collins's Page
Latest Activity
"Good information! Nothing better than one advertiser (client) telling another that "it works"."
"Stick to your guns Bob .. it's hard to keep a "Bear" from success!
Tom Collins"
"Excellent piece Spike .. we can all learn something from this!
Happy New Year
Tom Collins"
"All good inforamtion .. as in making an actual sales call .. the client always wants to know WIIFM (What's In It For Me) and that has to be the same with a potential sales recruit"
"In the future it at all possible please try to make these kind of proposals in person .. so easy for a client to "read" what they want into any proposal. Nothing sells like a face to face meeting .. you can sell the…"
"Welcome to radio! We always tell the client that radio is the way to go and we use it to try and recruite outselves. All you hear is people are looking for jobs and when you let them know there is work available you get little or no…"
"Seems to me this buyer is giving you the run around but there is one comment that strikes a nerve .. frequency and features .. if it were me I would look at every "feature" on the station .. (time checks .. news .. general weather ..…"
Joe Lyons replied to Tom Collins's discussion 'Broadcasting Today'"I couldn't agree more. As I have said repeatedly since the Big Cutback, try getting Ryan Seacrest to come out to a car dealer remote in your town next Saturday. The failures of XM/Serius have proven that radio needs the local touch. If I want…"
"Matt needs to make sure he gets back to us and let's us know the outcome of the Big Box Saga! Stand your ground Matt and "sell the value"!"
"Hard to know how to reply to this-I too have spent 45 years of my life in local radio, and am still a station manager in Bloomington, Indiana. I wish I could say that rates and revenue were at the save levels they were 5, even 10 years ago,…"
"Matt .. I've been in broadcasting for over 50 years and still learning about radio daily. To try and answer your question .. most of the big box money is spent in what they call "network" sales and there is little local…"
william d. holderfield left a comment for Tom Collins"we are already selling a christmas open house package but send it along..
we have time to use it......thanx"
william d. holderfield left a comment for Tom Collins"Tom...Thanks for the kind words and business is good even with the sagging
economy......William Holderfield"
Profile Information
- What radio station/company are you with?
- Worked with WTHZ Greensboro .. Clear Channel in Albany Ga .. WGCI / WVON Chicago .. WJLB / WDEE Detroit
- How long have you worked in the radio sales industry?
- 50 years
Comment Wall (3 comments)
- At 4:11pm on November 14, 2011, william d. holderfield said…
we are already selling a christmas open house package but send it along..
we have time to use it......thanx
- At 1:09pm on November 14, 2011, william d. holderfield said…
Tom...Thanks for the kind words and business is good even with the sagging
economy......William Holderfield
- At 10:46pm on September 13, 2011,
Rebecca Schwartz said… Tom,
Welcome to Radio Sales Café, and thank you for joining us! I hope you'll find the site a useful resource. If you have any questions, please let me know.
Also, if you're on Facebook and/or Twitter, you might like to follow RSC there (links on the right side of the page); we're constantly posting motivational quotes, sales tips & articles, ideas for promotions, etc., that are not found on the site per se.
Best wishes,
Rebecca
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