"i have been eying on the prospect of advertising on radio so thi is a pretty good post, this is very informative and i really learn a lot from this forum. I do hope that there will be more informative posts to help us learn from the ideas of one…"
A networking site for Radio advertising sales professionals.
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Tom Mountford
- Male
- Norwich, Norfolk
- United Kingdom
- Blog Posts
- Discussions (4)
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Tom Mountford's Discussions
Hello From A UK-Based Commercials Producer
Started Jan 24 0 Replies 0 Likes
Hi everyone, I've just joined the forum.Firstly, I'm not in radio sales myself - but I do represent a long-established business here in the UK that works not only with direct clients and advertising…Continue
The Top Ten Tips For A Successful Radio Commercial
Started this discussion. Last reply by Robby Westwick Mar 29. 1 Reply 1 Like
1. A successful commercial has focusWhat can you do in ten seconds? What can you do in twenty seconds? What can you do in thirty seconds? Well, rather a lot actually, just so long as you don’t…Continue
Tags: creative, execution, creativity, campaigns, production
Short And Skimpy Briefs - How To Brief Your Producer
Started Jan 24 0 Replies 0 Likes
We receive Production Briefs from Radio Stations all over the UK – and believe me the last thing we want to hand on to our writers are flimsy briefs! Here are a few GOOD BRIEF TIPS that will not only…Continue
Tags: scripting, voicing, producers, production, briefs
The Best Blog Ever! - Superlatives and Hyperbole in Radio Ads
Started Jan 24 0 Replies 1 Like
Superlatives such as ‘best’, ‘unbeatable’, ‘number one’, ‘top’, ‘leading’, basically any word with the suffix ‘-est’, can be used to powerful effect in advertising. They have the ability to set an…Continue
Tags: over-selling, hype, superlatives, hyperbole, copywriting
Tom Mountford's Page
Latest Activity
Robby Westwick replied to Tom Mountford's discussion 'The Top Ten Tips For A Successful Radio Commercial'
Rebecca Schwartz liked Tom Mountford's discussion The Best Blog Ever! - Superlatives and Hyperbole in Radio AdsRebecca Schwartz liked Tom Mountford's discussion The Top Ten Tips For A Successful Radio Commercial
Rebecca Schwartz left a comment for Tom Mountford"Tom,
Welcome to Radio Sales Café & thank you for joining us! I hope you'll find the site a useful resource. If you have any questions, please let me know.
Also, if you're on Facebook and/or Twitter, you might like to follow RSC…"
Profile Information
- What radio station/company are you with?
- I work for The JMS Group, a UK company that is a producer of commercials for direct clients, advertising agencies, and also as outside producers for radio stations. We are on the roster of 'preferred suppliers' to many radio stations around the country. In recent years we have been helping sales teams at the stations (and the wider radio industry) with blog articles and useful guides on the importance of creative copy and production in assisting airtime sales.
http://www/jms-group.com
- How long have you worked in the radio sales industry?
- I have been with the company for 12 years, but The JMS Group has been in business since 1983.
Comment Wall (1 comment)
- At 7:55pm on January 21, 2012, Rebecca Schwartz said…
Tom,
Welcome to Radio Sales Café & thank you for joining us! I hope you'll find the site a useful resource. If you have any questions, please let me know.
Also, if you're on Facebook and/or Twitter, you might like to follow RSC there (links on the right side of the page); we're constantly posting motivational quotes, sales tips & articles, ideas for promotions, etc., that are not found on the site per se.
Best wishes,
Rebecca
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