"Chris, we also run a similar promo, Half Price Tuesdays. We cap it at $2500. So retailer gives you 25-$100 gift certs (the cap is $2500), the station sells it out that gives the retailer $1250 in credits to be used for their own…"
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Tony Mariani replied to Julie Hein's discussion 'Future of traditional media'"You mention that you are doing things in the community and clients. If you have success stories from both thats as good as anything to share."
Tony Mariani replied to Rebecca Schwartz's discussion 'How Many Times Do You Call a Prospect?'"It all depends. What have you done to move the relationship forward? Has your calls consisted of, "Is there anything coming up"? Or have you been touching the client say once a week with something that helps to establish you as different…"
Tony Mariani posted a blog postYou Know Your Customer Service Sucks When...
This is an Air Canada customer service response to a customer's complaint after the customer was bumped from four straight flights."We regret that you were dissatisfied with our response and our gesture of goodwill(the goodwill was 25% discount on the customer's next base fare flight)...while we understand that you are disappointed, we must remain consistent with our handling of similar requests for all customers".Translation of last line: "We aren't going to do anything for you".Here is what…See More
Tony Mariani replied to Joel A. Swanson's discussion 'Selling Websites and Streaming'"Jerry Del Colliano has a great blog at http://insidemusicmedia.blogspot.com/. He has great ideas."
Tony Mariani replied to Joel A. Swanson's discussion 'Selling Websites and Streaming'"Please share the links."
Tony Mariani replied to Chris G Lytle's discussion 'For all your copywriting needs . . .'"If the copy makes me say, "no one talks like that", the ad usually sucks!"
Comment Wall (4 comments)
- At 6:46am on October 15, 2009,
Dave Harrison said… - Hello, Tony:
I've worked in quite a few places, but Winnepeg wasn't one of them... at least I don't remember ever being there! But I t was the 80's or 90's or;uh,you know - this is your brain... this is your brain on Radio!
All the best!
Dave Harrison
- At 11:08am on September 10, 2009,
Paul Weyland said… - Thank you Tony, for reading the book.
- At 3:06pm on August 25, 2009, Paul Weyland said…
- Jim,
Thank you so much. Thank you for getting a copy of Successful Local Broadcast Sales. My email address is paul@paulweyland.com .
- At 9:19pm on August 20, 2009,
Jingle Jim Reilly said… - Tony,
I send out a radio sales tip newsletter every Monday morning called, The Jingle Of The Week. If you'd like a copy send me your email address and I'll hook you up!
Jim Reilly
American Music Concepts
Email: AmericanJingles@aol.com
732-255-1504
Profile Information
- What radio station/company are you with?
- Astral Media
- How long have you worked in the radio sales industry?
- 30 years
Tony Mariani's Blog
You Know Your Customer Service Sucks When...
Posted on August 27, 2009 at 1:10pm 0 Comments 0 Likes
This is an Air Canada customer service response to a customer's complaint after the customer was bumped from four straight flights.
"We regret that you were dissatisfied with our response and our gesture of goodwill(the goodwill was 25% discount on the customer's next base fare flight)...while we understand that you are disappointed, we must remain consistent with our handling of similar requests for all customers".
Translation of last line: "We aren't going to do anything… Continue
"We regret that you were dissatisfied with our response and our gesture of goodwill(the goodwill was 25% discount on the customer's next base fare flight)...while we understand that you are disappointed, we must remain consistent with our handling of similar requests for all customers".
Translation of last line: "We aren't going to do anything… Continue
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