Radio Sales Café

A networking site for Radio advertising sales professionals.

Tom
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  • Aurora, CO
  • United States
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Tom's Discussions

Daily Tech Tips promotion for a computer repair store

Started May 19, 2011 0 Replies

Had a great needs analysis meeting today with a new prospect....found out a ton of things about this business and about his needs. The needs analysis turned philosophical about advertising and what…Continue

Yellow Pages discussion today

Started this discussion. Last reply by Tom May 20, 2011. 2 Replies

Had an interesting conversation during a needs analysis today....went something like this:  Apparently the Dex salesman told my prospect that he should expect $13 in return from every dollar he spent…Continue

Cold walking, cold calling, prospecting and a plan

Started this discussion. Last reply by Jack Walker May 10, 2011. 4 Replies

Okay... hit my numbers for April.....got a ways to go for May but I think I'll get there. I'm still selling the call ins they are giving me..and the email requests for info I'm selling 50% of..those…Continue

Getting back in......

Started this discussion. Last reply by Jack Walker Mar 21, 2011. 4 Replies

Hello all Hooters is on my list....the restaurant that is.  I met the buyer for H a year or so ago when I was selling cars (no she didn't buy from me at the time)...but I remembered her and when I…Continue

 

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Latest Activity

Nicole Hovanis liked Tom's discussion Daily Tech Tips promotion for a computer repair store
Jun 6, 2011
A discussion started by Tom was featured

Daily Tech Tips promotion for a computer repair store

Had a great needs analysis meeting today with a new prospect....found out a ton of things about this business and about his needs. The needs analysis turned philosophical about advertising and what he DOESN'T want.  He doesn't want humor...he doesn't want fast speaking announcer stuff....this guy is right up my alley because I don't want that either! At the end of the meeting, I told him I was going to be bringing him a proposal and didn't mention spec spot...I'm going to suprise him with…See More
May 26, 2011
0 Comments
Tom replied to Celeste Kreutzer's discussion 'Campaign & commercial help'
"Here is one we did....small budget also......"
May 26, 2011
Tom replied to Tom's discussion 'Yellow Pages discussion today'
"The interesting thing is that he thinks he is getting the ROI!   when we do the math together on Monday...he will change his mind I'm sure.....he probably hasn't ever done the math :)    "
May 20, 2011
Roger Hartsook replied to Tom's discussion 'Yellow Pages discussion today'
"I have been in this business more years than I like to admit and have seen quite a few presentations designed to figure Return on Investment (ROI).  Not being a math whiz I was never very comfortable with them but I realize how ROI can…"
May 20, 2011
Roger Hartsook liked Tom's discussion Yellow Pages discussion today
May 20, 2011
Tom replied to Jennifer Bliss's discussion 'Swap A Spot Network (Free Voice Over Exchange)'
"Our production department has agreed to join and has sent 1 spot in already and it came back fast!   Thanks for this Jennifer, I'm glad my prod department jumped on board!    "
May 20, 2011
Tom posted discussions
May 19, 2011
Tom replied to Mary Ellen C Moss's discussion 'TV ROI vs Radio ROI'
"Copied....pasted..thanks for that!"
May 14, 2011
Jack Walker replied to Tom's discussion 'Cold walking, cold calling, prospecting and a plan'
"For your client who says none of his advertising has ever worked, ask him what he thinks the problem is. It can only be one of three things: Reach, Frequency and Motivating Message. I believe almost every media source has enough Reach…"
May 10, 2011
Tom replied to Jingle Jim Reilly's discussion 'Making Appointments With "The Doctor"'
"Chris Lytle....The Accidental Salesperson....do those things myself :)"
May 9, 2011
Tom replied to Chris Rolando's discussion 'Spec Spots? Too old school for you?'
"I have used your advice on this twice...   both times resulted in an order...not 48k..but an order nonetheless....   In fact, the 2nd time was today.....1500 a month with a 6 month commitment...on one of my stations...and a plan in place…"
May 9, 2011
Tom replied to Tom's discussion 'Cold walking, cold calling, prospecting and a plan'
"thanks for your comments....   Keeping the pipeline full of clients at various stages is my plan for sure...   Interestingly enough, Friday, 1 Client that I had been trying to get to return my calls responded...I had sent him 2 spec spots…"
May 7, 2011
Jack Walker replied to Tom's discussion 'Cold walking, cold calling, prospecting and a plan'
"It sounds like you have a plan so put it into action. You sound a little like me - measure twice and cut once. Remember, there is no perfect plan and trying to find one leads to no real action. What I pick up from your comments is someone who is…"
May 7, 2011
Tom liked Tom's discussion Cold walking, cold calling, prospecting and a plan
May 3, 2011
Celeste Kreutzer replied to Tom's discussion 'Cold walking, cold calling, prospecting and a plan'
"I feel your pain - my sales manager is a great person but not much going on for sales training or mentoring.  In fact you're struggles sound exactly what I've been through... and I hate paralysis, don't you? ;-)  A sales…"
May 1, 2011

Profile Information

What radio station/company are you with?
KPRQ
How long have you worked in the radio sales industry?
2 months

Comment Wall (2 comments)

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At 6:00am on January 31, 2011, Jingle Jim Reilly said…

Tony,

I send out a radio sales tip newsletter called The Jingle of The Week. If you'd like to get a few great ideas every Monday morning, send me your email address and I'll hook you up.

Jim Reilly
American Music Concepts

AmericanJingles@aol.com
P 732-255-1504

At 9:58am on January 26, 2011, Rebecca Schwartz said…

Tony,

Welcome to Radio Sales Café, and thank you for joining us!  I hope you'll find RSC a useful resource. If you have any questions, please let me know - I'm here to help!

Also, if you're on Facebook and/or Twitter, you might like to follow RSC there (links on the right side of the page); we're constantly posting motivational quotes, sales tips; articles, etc., that are not found on the site per se.

Best wishes,

Rebecca

 
 
 

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