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Wendy Winslow's Discussions
Phoners ???
Started this discussion. Last reply by Damon Collins Sep 5, 2011. 6 Replies 0 Likes
Oil Field & Radio
Started this discussion. Last reply by Wendy Winslow Nov 17, 2009. 5 Replies 0 Likes
Wendy Winslow's Page
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Damon Collins replied to Wendy Winslow's discussion 'Phoners ???'
Phoners are great for small markets. The first one I was involved with was in 1988. A sales rep said she had sold a call in. I thought it was crazy. 23 years later that same business owner is calling in and she is a household name in the town,…
Wendy Winslow replied to Robert B Sherman's discussion 'Are You Helping to grow businesses or schlepping spots or promotions'
Great Article!
Wendy Winslow replied to Wendy Winslow's discussion 'Oil Field & Radio'
Thank you all for your help with this topic. All of your great ideas have helped me lock in my biggest client yet! This site is the best I have come across. If RAB.com doesn't help with some of the basic stuff you all hit a homerun for me with…
Wendy Winslow replied to Rebecca Schwartz's discussion '7-day FREE sales eCourse from Colleen Francis'
Sounds great. I'm always up for new ideas!
Wendy Winslow replied to Rebecca Schwartz's discussion 'Friday Poll: Do You Encourage Clients to Voice Their Own Ads?'
I agree with you. I want to do the best job I can marketing my clients business. If they sound horrible on their ad, it does't matter how different their voice is, it makes the business look bad that they don't have enough common sense to…
Hal Widsten replied to Wendy Winslow's discussion 'Phoners ???'
Wendy,
My only comment about this is what you've already alluded to, and that is the time element. In my exprience a :90 second phone interview can easily become 120 seconds or more unless the on-air personality develops an exit strategy that…
Lynn Lambrecht replied to Wendy Winslow's discussion 'Phoners ???'
Phoners are like gold around here! I can't think of any other thing we do that generates a response as quickly. I love it when my clients tell me their phone was ringing even before they were off the air. However, just like anything else they…
Rod Schwartz replied to Wendy Winslow's discussion 'Phoners ???'
Over the years, I've heard some great campaigns built on phoners. It takes a client who knows what he wants to accomplish and a DJ who's genuinely interested in helping the client make the most of the opportunity. When that relationship…
Neil Holmes replied to Wendy Winslow's discussion 'Phoners ???'
I think sometimes we forget the listener when we brainstorm spots. I don't mean the potential customer, I mean the listener. Exteneded phonce conversations that drag-on are painful - for the air talent, for the listener, for the PD trying to…
Dave Harrison replied to Wendy Winslow's discussion 'Phoners ???'
The technical quality of most phoners today exceeds what we had "back in the day". We also have the technical ...should I say requirement to tape the phoner before airplay. Most clients like to hear themselves so a tape delay - record the…
Wendy Winslow replied to Rick L Murphy's discussion 'I need your help.'
I'm with Leslie on this. I do really like is but can't start using it yet. I have showed the idea to my boss though and maybe down the road we can switch over to something like this. There would be a little learning curve, but the time and…
Wendy Winslow replied to Rebecca Schwartz's discussion 'Friday Poll: Best Advertising/Selling Books You've Read'
1. Brandsformation: lots of good tips for advertisers in an easy to read and concepts presented clearly.
2. How to Win Friends and Influence Others: I don't know if you consider this a sale book. But the concepts taught in this book should be…
Wendy Winslow replied to Chris Rolando's discussion 'More FREE Software'
Just curious if you know of a "good" Free anitvirus? I haven't found one I completely trust yet.
Tiarnan "Terry" Coval replied to Wendy Winslow's discussion 'Oil Field & Radio'
One final afterthought on the above post Wendy.
Your goal is to make inroads into the industry. By presenting in this manner you have the possibility of achieving one of two goals.
1. Hit the decision maker with your first contact.
or
2. Get to…
Tiarnan "Terry" Coval replied to Wendy Winslow's discussion 'Oil Field & Radio'
Hi Wendy, I feel your pain and would love to punch a button and be able to pull those numbers out of a magic hat, but in the 18 years I have been doing this, I have found but one button that works and works well. The "Hot Button". Alaska,…
Wendy Winslow replied to Ron Revere's discussion 'High School Sports'
I love the quality of your packages. They look very professional! You just gave me some great ideas.
Thank you!
Profile Information
- What radio station/company are you with?
- Cherry Creek Radio
- How long have you worked in the radio sales industry?
- Almost two years, hopefully a lifetime!
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