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Will Schleifer Avon, CO United States: Like

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Marijuana Dispensaries

Started this discussion. Last reply by Julie Slanaker Oct 23, 2009. 2 Replies 0 Likes

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Will Schleifer replied to Rebecca Schwartz's discussion 'Friday Poll: Are You Organizing a Home & Garden Show, Farm Show, or Business Expo?'

At our Home Show, we sell several levels of sponsorships to increase station revenue. All sponsors are included in the "Passport" visitors receive when they enter. Vistors that want to win the grand prize - this year a new…

Friday

Will Schleifer replied to Rebecca Schwartz's discussion 'Plumber Spots'

This spot ran for 2 years because it continued to make my clients' phone ring.

Jan 27

Will Schleifer replied to Matt Tjapkes's discussion 'Big guys with local $?'

Jack, you are absolutely correct! Big Box stores have deep pockets, but it's difficult to separate them from their money. Take care of your Mom and Pop stores and they will be loyal to you; often outspending the big guys. One…

Nov 21, 2011

Will Schleifer replied to Matt Tjapkes's discussion 'Big guys with local $?'

Hey Matt, I got to know the local Walmart manager and he was able to get corporate to invest in our local sports broadcast. Walmart has a negative image to overcome, so they like to show that they care about the local community. The…

Nov 18, 2011

Will Schleifer replied to Joe Lyons's discussion 'Selling "other" product'

I've found too many sales reps believe they sell radio, or any other medium; anyone can write up orders. When in fact we sell our clients to our listeners. You may be employed by a radio company, but you work FOR your…

Sep 30, 2011

Will Schleifer replied to Laci M Hernandez's discussion 'Yes!'

Laci, Get the 'Wizard of Ads' trilogy from Roy H. Williams and subscribe to his Monday Morning Memo. Also, check with your state broadcasters association to see if they have any grant money. If so, take the 'Ad Writing…

Aug 5, 2011

Will Schleifer replied to Christopher Wahlig's discussion 'Taste of Home'

Chris, We do several NTR events throughout the year, and one way to insure you get the most revenue is to sell sponsorships. We have a Title sponsor, 1 Entrance sponsor, 2 Kids Zone sponsors, 2 Bag Tote sponsors, numerous Profile sponsors and…

Aug 5, 2011

Will Schleifer replied to Sarah Langel's discussion 'Need idea for local hockey team'

check out the book "Marketing Outragously". The author worked for numerous pro and amatuer sports teams and he has some REALLY great ideas you could steal.

Aug 5, 2011

Will Schleifer replied to Jessica Norgaard's discussion 'Copy Idea for a Taxi Company'

Hey Jessica, I'm inclined to agree with Barbara. You have the one thing that makes them distinctly different from other cab company's, and it's a positive difference. All you need to do is emphasize that noticable…

Mar 25, 2011

Will Schleifer replied to Julie Irving's discussion 'Advertising did not work---why?'

I have two education institutions as clients, and they both run a consistant schedule several weeks before a new semester/quarter and have excellent results. I would suggest you revisit your copy, and keep in mind the 'what's in it…

Feb 4, 2011

Will Schleifer replied to Jessica Norgaard's discussion 'Super Bowl Tailgate Party'

Hey Jessica, You may consider changing the name from "Tailgate" party to "Tablegate" party. -was

Oct 8, 2010

Will Schleifer replied to Shawn McLaren's discussion 'On-air staff working on sales? Pros or cons?'

Hi Shawn, I would have to agree with Bryan. With an air shift, you're able to get your name (brand) out there more easily than other sales geeks; and thus more likely to get an audience with potential clients. By using your psuedo-fame,…

Feb 9, 2010

Julie Slanaker replied to Will Schleifer's discussion 'Marijuana Dispensaries'

Hi Will, Yes, these people do have deep pockets but before you decide to "mine that money" so to speak, I recommend you watch the documentary "Pot City, USA" which just aired on A&E. I don't think after seeing this show…

Oct 23, 2009

Chris Rolando replied to Will Schleifer's discussion 'Marijuana Dispensaries'

I guess I would ask my self one question. That question is, how would I answer the judge when he asks me: "Mr. Rolando, were you aware that it is against Federal Law to to purchase this product, and if you were, why did you think it was legal…

Oct 15, 2009

Marijuana Dispensaries

In Colorado we are seeing a growth in Marijuana Dispensaries. Although these pot shops are legal by state law, it is still against federal law. Our lawyers are reluctant to let us sell commercial time to these businesses, due to the fact that we are regulated by the FCC, but these businesses have deep pockets for advertising. Does anyone have experience with advertising, or have any legal experiece handling this sticky issue?

Discussion posted by Will Schleifer Oct 14, 2009

2 Comments 0 Likes

Will Schleifer replied to Kim Johnson's discussion 'Roofing Ad Campaign'

Kim, In our market, everyone and their dog has a roofing business, which makes it difficult for large roofing contractors. What we have done, is focus our ads on the fly-by-night businesses who typically don't have the required insurance,…

Sep 25, 2009

Profile Information

What radio station/company are you with?: NRC Broadcasting

How long have you worked in the radio sales industry?: 25 years

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At 11:54am on August 5, 2009, Jingle Jim Reilly said…: Will,

I send out a radio sales tip newsletter called The Jingle Of The Week. May I send you a copy? If you'd like to receive the free sales tips, just send me back your email address!

Jim Reilly
American Music Concepts
AmericanJingles@aol.com
732-2551-504